Use of Digital Marketing in Communications Strategy
VerifiedAI Summary
This presentation explores the use of digital marketing in a specific communications strategy. It focuses on the examples of Facebook and Twitter and their contributions to the communication strategies of Northweek and XPO Logistics. The promotional aspects of the marketing mix on these platforms are also discussed. The presentation includes a current study on digital marketing strategy and its importance. The ranking of Facebook and Twitter in terms of effectiveness is analyzed. References for further reading are provided.