Practical Digital Marketing

This presentation provides insights into practical digital marketing strategies, including digital communication strategies and examples. It discusses the importance of promotion in the marketing mix and explores the effectiveness of social media measures. The presentation also highlights the role of digital marketing in enhancing communication techniques.

Practical Digital Marketing

 Introduction
 What is digital marketing strategy
 Digital communication strategy
 The digital marketing examples
 Promotion in marketing mix
 Conclusion
 References
Table of content

Digital Marketing is the technique
which can be used by the
companies in order to promote
their goods and services into the
competitive marketplace. It is
the technique which utilizes the
internet on online platforms so
that the organisation can
encourage the targeted audience
in order to avail their goods and
services.
Introduction

Digital marketing is the strategy which
can be used by the company so that
they can promote their goods and
services to their targeted audience. For
this every company uses different
internet sources and upgrade their
techniques so that the organisation can
easily reach to their targeted audience
in a shorter period of time.
What is digital marketing strategy

Communication strategy refers to a plan which can be used by the
organisation in order to express their goals and methods so that they
can adopt it in order to reach to a common goal of the organisation.
It includes what the company can wishes to share and the public for
whom the company is trying to reach to their targeted audience.
Digital communication strategy

 Targeted Customers: it is important for every organisation to
analysis their targeted audience so that they can use such types of
platforms which can be used by their targeted customers in order to
attract them towards the offered goods and services of the
organisation.
 The Goals: it is important for or the organisation to start with the
digital communication strategy while analysing what they want to
achieve in their business.
Contd…

Instagram
 It is the advertising Landmark which can be used by the
organisation in order to promote their goods and services. As it
helps the companies to establish and grow their business and
become eyeball in the market. Two million companies are using
Instagram advertising platform in order to encourage the customers
to avail their products and services.
The digital marketing examples

Twitter
 There are more than 330 million
monthly active users on twitter
which helps the organisation in
order to grab the opportunity to
reach to the large following people.
It is treated as the fastest simplest
way to take the pulses of their
audience.
Contd..

Brafton uses a schedule at a time which helps the company to analyse
and reach to their targeted customers. It helps the organisation to
optimise and effective profile which helps them to expand their
brand across several defence associated Twitter profiles.
Contd..

Marketing analysis is one of the vital component which helps the
company in order to provide the solution information so that the
company can develop and take decisions with respect to their
functions of organisation.
Promotion in marketing mix

Mulberry is the company which
is using and Instagram platform
in order to promote their goods
and services. It is the most
popular platform as the young
generation and the use are more
interested in order to scroll
down the Instagram pages.
Effectiveness and rank the examples in order
of effectiveness utilise social media measures

Brafton is the
organization who is
using it as a social
media platform
another to encourage
to customers so that
they can easily
approach to their
targeted audience. It
is the short form of
news and social
media sites.
Contd…

It can be concluded from the above report that it is important for every
business organisation to adopt a different digital marketing
strategies so that they can promote and encourage the targeted
audience to buy their offer products and services. This is also used
in order to enhance the techniques of communication which can be
resulted in developing a positive relation between the customers and
the organisation.
Conclusion

 Agüera, M.D.L.S.Z., 2019. Understanding E-Marketing Strategies.
In Handbook of Research on Entrepreneurship and Marketing for
Global Reach in the Digital Economy (pp. 383-417). IGI Global.
 ANNISA, S.A.N., 2019. PERANCANGAN ACCOUNT
MANAGEMENT KONTEN DIGITAL MARKETING PADA MEDIA
FACEBOOK DAN INSTAGRAM ES TELER 77 UNTUK
MENINGKATKAN USER ENGAGEMENT PADA PERIODE
JANUARI-JUNI 2018 (Doctoral dissertation, Universitas Mercu Buana
Jakarta).
References

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