Digital Marketing: Strategies, Examples, and Promotional Mix

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Added on 2022/12/05

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AI Summary

This document provides an overview of digital marketing, including strategies, examples of successful campaigns, and the promotional mix. It discusses the importance of digital marketing in reaching a larger audience and achieving business goals. The document also highlights two specific digital marketing campaigns by Starbucks and Spotify. Additionally, it explains the concept of the promotional mix and its impact on demand generation. Overall, this guide offers valuable insights into the world of digital marketing.

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Digital Marketing: Strategies, Examples, and Promotional Mix

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