Use Of Digital Marketing In A Specific Communications Strategy

This presentation discusses the use of digital marketing in a specific communications strategy. It covers various digital marketing strategies such as SEO, PPC, content marketing, social media marketing, and more. The presentation aims to provide insights into how digital marketing can be effectively utilized to promote goods and services.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
• Regent College London

Use Of Digital Marketing In A Specific
Communications Strategy
• Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
§ Search Engine Optimization (SEO)
§ Pay Per Click (PPC)
§ Content Marketing
§ Social Media Marketing
§ Affiliate Marketing
§ Marketing Automation
§ Email Marketing
§ Online PR

Digital marketing
Digital marketing refers to the form of marketing
which is used to promote the good and services with
the use of internet and online based digital
technologies that includes computers, mobile
phones and and other digital platforms and media.
As now digital platforms increasingly incorporated
in the marketing plan of the businesses and day to
day life routine.

Search Engine Optimization (SEO)
This is refers to the process of improving the quality
and quantity of the website traffic to a web page
from the search engine result page. This is an
internet marketing strategy where search engine
optimization associated with how search engine
works and website will receive more visitors from
search engine when website ranked higher in the
results pages. These visitors can potentially be
converted into the customers who are ready to buy
at the time advertisement appear in the web results.

Pay Per Click (PPC)
This is an model of internet marketing that is used to drive
the traffic on the websites, in which advertiser pay a free to
the publishers every time when the ad is clicked. This is
commonly associated with the search engines advertising,
where it allow advertisers to bid for the ad placements in
the search engine result page when someone searches on
the keyword which is related to the business offerings.

Content Marketing
This is the form of marketing that mainly involves creating, publishing and
distribution of the content for the targeted and potential customers through
online. This provides support in to attract the prospects and transforms
prospects into the customers through developing and sharing of the
valuable free content. This form does not involves the direct selling instead
it build the trust and connection with the potential and targeted customers.
Content marketing has associated with the anticipating and meting the
exiting customers needs to get the valuable information, this idea of content
marketing has been developed so that brand will able to give some
valuable to get something valuable in return.

Social Media Marketing
This is refers to the process of creating and publishing of the
content on the social media platforms ad website to promote
he goods and services. This involves the use of the social
media platforms such as Instagram, Facebook, tweeter and
LinkedIn etc. to connect with the customers to build the
brand name, brand awareness, increase in sale and drive
website traffic.

Affiliate Marketing
This marketing refers to the earning through the promotion of the product
and services of the other company or organisation. Marketer use the
promotion of others product and services for the their own benefits. The
benefit of affiliate marketing is to it save time of creating product and
services and also it is beneficial for the better achievement of financial
needs of the marketers. Airtel can use this marketing for their own benefit,
company can hire the marker that can help them to promote their services.

Marketing Automation
This is defined as software platforms and
technologies which is developed for marketing
departments and organization With the support of
this, they will be able to market themselves
effectively on multiple channels online such as
email, social media, websites etc. this is a
technology that is associated with managing
marketing processes and multi functional campaigns
across multiple channels automatically.

Email Marketing
This is an act of sending the commercial messages to the users and every mail
that is sent to the potential or existing customers has been considered as the
email marketing. This is associated with the using email to send the
advertisement, request business, solicit donations and sales, this marketing
strategy is mainly look forward to achieve the objectives such as build brand
loyalty, brand awareness and trust of the customers towards the company.

Online PR
Online public relation is refers to online marketing
strategy which is used by the organizations in order
to increase their online presence. It is associated
with use of internet to communicate with both
potential as well as existing customers. It functions
as a web relationship influencer among the cyber
consumers and aims to develop desirable image of
company, product and services.

summary
As per the concern report, digital marketing is refers to the delivering of advertising with the use of digital
or online channels. It is an method by which organisations endorse its products, services and brand. This
has been implemented through various digital marketing strategies such as social media, email, content
marketing, search engine etc. with the help of this, companies are able to access and carter the need of
broader audience which will results in profit maximization and increases brand value. In addition to this, it
also encourages efficiency of marketing campaign which help in longer sustainability and provides growth
to the organisation.

REFERENCES
Ivaschenko, A., Stolbova, A. and Golovnin, O., 2019, October. Spatial clustering based on analysis of Big
Data in digital marketing. In Russian Conference on Artificial Intelligence (pp. 335-347). Springer,
Cham.
Sharma, A., Sharma, S. and Chaudhary, M., 2020. Are small travel agencies ready for digital marketing?
Views of travel agency managers. Tourism Management. 79. p.104078.
Wang, F., 2020. Digital marketing capabilities in international firms: a relational perspective. International
Marketing Review.

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