Organisational Structure, SWOT and PESTLE Analysis of Premier Inn

MGBBT0UBN UNDERSTANDING
BUSINESS ORGANISATION
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TABLE OF CONTENTS
Introduction...............................................................................................................................3
Organisational structure........................................................................................................3
SWOT Analysis:...................................................................................................................4
PESTLE................................................................................................................................5
Conclusion................................................................................................................................6
References.................................................................................................................................7
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Introduction
The business refers to the structure of the organisation which offer wide range of the product
and services to the customers in order to satisfy them in effective as well as efficient manner.
The present report is based on the premier inn organisation which belongs to hospitality
industry. Basically the premier inn is one of the leading British limited services organisation
which is founded in the year of 1987 by the Whitbread. The headquarter of the organisation
is in England, united kingdom. The company is offering wide variety of the hospitality to
the customers of domestic as well as international marketplace. The organisation is having
more then 72000 rooms and 800 hotels all over the world. In the current period of time the
organisation is generating higher profit from the marketplace. In order to increase the
profitability the organisation keep expending the business all over the world. Currently the
organisation is maintaining higher standard by offering quality services to the customers.
The report will highlight the organisational structure in effective as well as efficient manner.
Furthermore the study will shade a light on the internal as well as external environment of
the business organisation that also includes pestle and swot analysis of the organisation.
Main body
Organisational structure
premier inn is renowned for the hierarchal organisational structure of the company due to
that the company is able to accomplish the goal in effective as well as efficient manner.
With the assistance of organisational structure the company is able to manage the service of
the association in an appropriate manner. The organisational structure allow the company to
bring the coordination and cooperation among the workers working within the firm.
Furthermore it deliver assistance in improving the brand value of the company and allow to
obtain the continuous success in the different marketplace. In general the organisational
hierarchical structure play crucial role in success of the business enterprises. The hierarchical
structure of the organisation allow the mangers of the association to form the strategy and
take action for the welfare of the company in adequate manner (Su, Chen and Wang,2019).
Due to the best organisational hierarchical process the workers of the organisation asks able
to perform better in the company and increase the productivity as the manger of the
association deliver huge support to the employees. The higher authority of the association
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