Roles and Responsibilities of Marketing Function in TESCO

This presentation discusses the roles and responsibilities of the marketing function in TESCO, a multinational entity. It explores the significance of interrelationships with other functional units and evaluates key elements of the marketing function.

Marketing essential

Table of Content
• Introduction
• Roles and responsibilities of the marketing function
• Roles and responsibilities of the marketing in organisational context.
• Roles and responsibilities in context of marketing environment.
• Significance of interrelationships.
• Critical evaluation of key elements of marketing function
• Conclusion
• References

Introduction
Marketing is stated as the process under which an organisation engages into function
of promoting their goods or services within potential clients. This aids them to grab
the attention of large consumers and attain their objectives. The undertaken company
for this presentation is TESCO, it is well known growing multinational entity that
deals is various kinds of goods and service. Its headquarters is in London, UK.

Roles and responsibilities of the marketing
function
Definition of marketing:
Marketing is undertaken as the practices, methods and institutions for delivering,
creating, exchanging, communicating offering that have importance for its
audiences, partners, society and other.

Continue..
Marketing function is stated as the role which aids entity in determining and sourcing
effective products or services at market area as well as promoting them through
developing unique or similar kind of goods. Few of the key role and accountabilities
of marketing function in respect of TESCO are discussed below:
• Gathering marketing information
• Marketing planning

Roles and responsibilities of the marketing...
Marketing is stated as one of the vital aspect for firm as through this they can able to
increase their sales, profitability etc. potential at larger extent. This is crucial section
as it render wide range of benefits to business that is helpful enhance awareness
regarding products or service of entity. So, some interrelationship among marketing
and other functional units are discussed below:
• Marketing with finance
• Marketing with human resource department

Roles and responsibilities in context of marketing
environment
This is very vital for marketing manager to deal with various changing market
environment for attaining the objectives. So, the roles as well as accountabilities of
market in respect their environments are discussed below:
• Marketing information system
• Development of consumer value, loyalty and satisfaction

Significance of interrelationships
The importance of interrelationship within market and other several functional units of
TESCO build faith. Because of effective communication among various functional
units develop confidence into them. Moreover, the appropriate information is
provided as several departments have proper communication. This also minimise the
level of disputes among whole sections and increases productivity and effectiveness
of every sections. Along with this, having good communication with other functional
units can helpful in rendering effectual services to its audiences. As several divisions
holds numerous competencies so that if nay problem occurred can be solve in simple
manner.

Critical evaluation of key elements of marketing
function
According to Wilson (2019), marketing is vital function of entity which aids them into
product promotions for reaching towards huge audiences. The two key elements of
marketing function are production formulation and market research. For market
investigation, the team of marketing have to accumulate information regarding current
trends, consumer desires and others that has to be executed through manufacturing
manager in order to facilitate higher quality products or services.

Conclusion
As per the above presentation, this has been concluded that marketing plays very
essential role within entity as it is helpful in product promotion, boost sales and
others as well as attain their objectives effectively and efficiently. Moreover, there
significant relationship among marketing and other functional units which perform
together and assists entity to accomplish the work in well-defined way.

References
 Pappas, N., 2020. Effect of marketing activities, benefits, risks, confusion due to
over-choice, price, quality and consumer trust on online tourism purchasing.
Journal of Marketing Communications. 23(2). pp.195-218.
 Pike, S., 2020. Destination marketing: essentials. Routledge

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