Principle of Business Communications

PRINCIPLES OF
BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Importance of negotiation in business environment.........................................................1
1.2 Features and uses of different approaches to negotiation.................................................1
1.3 Components of negotiation tactics...................................................................................2
TASK 2............................................................................................................................................3
2.1 Different types of presentation and their requirements....................................................3
2.2 How different resources can be used to develop a presentation.......................................3
2.3 Different methods of giving presentations.......................................................................4
2.4 Best practice in delivering presentations..........................................................................4
2.5 How to collect and use feedback on a presentation..........................................................4
TASK 3............................................................................................................................................5
3.1 Explain the characteristics of bespoke documents...........................................................5
3.2 Factors to be taken into account in creating and presenting bespoke documents............5
3.3 Legal requirements and procedures for gathering information for bespoke documents. .6
3.4 Explain techniques to create bespoke business documents..............................................6
3.5 Explain how to gain approval of bespoke documents......................................................6
TASK 4............................................................................................................................................7
4.1 Explain the typical stages of information systems development .....................................7
4.2 Analyse the benefits and limitations of different information systems............................7
4.3 Legal, security and confidentiality requirements for information systems......................8
4.4 Explain how to monitor the use and effectiveness of an information system..................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
There are some guidelines or principles that are to be considered and followed to make
Communication effective. Among them seven are fundamental and relevant and these are clarity,
completeness, conciseness, courtesy, correctness, consideration and concreteness. These
principles are popularly known’s as 7Cs of Business Communication (Bovee, Thill and
Raina,2016). The current report is describing about the importance of negotiation in a business
environment. In addition to this, it also explaining uses and features of different approaches of
negotiation.
TASK 1
1.1 Importance of negotiation in business environment
Negotiation is nothing but a discussion among individuals to find out an alternative
which takes into account the interest of all and nobody is at loss (Murugesan and Gangadharan,
2012). The negotiation style plays an important role in corporates. Some of the benefits of
negotiation are listed below :
 Understand the perspective of others
 Helps to resolve conflict
 Understand cultural differences
 Reach and agreement and achieve compromise
 Fair process
 Produce effective business relationships
1.2 Features and uses of different approaches to negotiation
There are two approaches of negotiation :
 Disruptive (competitive approach) : A disruptive negotiation usually involves people
who have never had a previous interactive relationship, nor are they likely to do so again
in the near future.
Features :
 Competitive
 Parties interests are opposing
 Inflexible
 Use of manipulation
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 Concealing information
Uses :
 Gaining a competitive advantage
 Maximising own interest
 Disruption of competitors.
 Integrative (collaborative approach) : Integrative means to join several parts into a
whole. Conceptually, this implies some cooperation, or a joining of forces to achieve
something together (Österle, 2013). Usually involves a higher degree of trust and a
forming of a relationship.
Features :
 Collaborative
 Creating value
 Interests are aligned
Uses :
 Maximising joint outcomes
 All parties are ‘happy’ with the outcome
 Building relationships and trust
1.3 Components of negotiation tactics
Negotiation tactics are the detailed methods employed by negotiators to gain an
advantage. The main components to a negotiation are:
 Preparation - This is looking at the timescale and the resources.
 Negotiation Styles - The most popular way to divide the typical negotiation is:
Competing (or Aggressive), Collaborating (or Cooperative), Avoiding, Compromise,
accommodating (Conceding).
 Negotiation Behaviours - This is all about the awareness of someone's body language,
their effective listening and questioning skills (Zott, Amit and Massa, 2011).
 Exchanging information - This is looking at the focus that they have, the goals that will
be set for themselves over a period of time and they will look at proposals.
 Bargaining - This is achieving mutual agreement with someone over a period of time.
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