Principles of Communication

Running head: PRINCIPLES OF COMMUNICATION
PRINCIPLES OF COMMUNICATION
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Author’s Note

1PRINCIPLES OF COMMUNICATION
Photo Collage
Fig: Five Principles of Communication

2PRINCIPLES OF COMMUNICATION
Discussion
Communication is the art of conveying information by writing, speaking or any other
medium. It is the art of conveying meaning from one entity to the other entity or form one person
to the other person by using signs, symbols, expressions and semiotic rules that are mutually
understandable. The five principles of effective communication are discussed as below:
Aware
One must be aware of their communication with themselves and the others. Self
awareness means the knowledge of the person about the effect of his behavior, attitude, thoughts
and emotions on others and the ability to control them to make the other person feel important in
the conversation.
I was angry at a colleague for hurting me. Under that situation I questioned myself
whether I am really angry or just worried about my insecurities. I questioned what can be the
probable long term effect of a harsh reply and then ignored the matter ultimately. So, awareness
prevented argument between us.
Verbal
Effective communicators make use of appropriate symbols. They encode and decode the
messages accurately (Adler, Rodman & Du Pré, 2016). It refers to using proper words and
sentences while writing or speaking. It helps in clear understanding of the message and prevents
miscommunication.
I sold a travel card to a customer of my organization. I precisely told him about the
benefits of having our card over any other and conveyed about a discount offer on the card as