This report explores the marketing strategies of Weetabix and Kellogg's, focusing on their target markets, product differentiation, pricing strategies, distribution channels, and promotional activities. Weetabix targets children, health-conscious individuals, and sports enthusiasts, while Kellogg's targets urban middle-class families and children. Weetabix follows a low-price strategy, while Kellogg's adopts a competitive pricing strategy. Both companies use various distribution channels and promotional activities to capture their target markets.