Principles of Marketing: Anti-Ageing Cream Market Analysis and Marketing Mix Strategies

PRINCIPLES OF
MARKETING

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Description of the product...........................................................................................................3
Market analysation of the product...............................................................................................3
Marketing mix for the new product.............................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The principles of marketing are refereed as the strategies which the company uses in the
marketing. These strategies include the 4Ps of the principles of marketing which are product,
price, place and promotion. These Ps are interconnected working with each other. This project
will take anti-ageing cream for ageing women as the product which is seen improving day by
day. With the help of this project market analysis will be done for the chosen product. This
project will explain the market trends the scope of growth in the market for this product.
Analysation of key competitors and there positioning will be discussed in the project.
Summarizing the behaviour of the customer and their attitude in this given market. This project
will also recommend the marketing mix strategies for the chosen product.
MAIN BODY
Description of the product
The chosen product for in this project is the anti-ageing cream. This cream is a type of
moisturiser which is based on the concept of helping the ageing women to make their skin look
fresher and better. The innovation to this product is the application of herbal ingredients. This
product is very useful for those customers which are concerned with the way they are looking
due to their age. This happens because they develop certain issues in their skin which are
wrinkles, sanguineness, unnatural pattern and yellowness. Cream is best suited product for that
targeted audience in the cosmetic market (Clarke, 2018). The Demand of this cream have been
very high specially through the last few years. This is because this cream has shown some
amazing result on most of the customers using it. Mostly females are the main customer for this
product because they are seen to be more concerned about their ageing skin than men. From a
study in has been realized that this product shows positive effect after the six months of its daily
use. This shows the effectiveness of the cream and because it is now made out of herbal
ingredients the customers will opt to choose it more as it will not have any side effects like the
previous versions of the cream (Dalmer, 2019).
Market analysation of the product
The market of Anti-ageing cream has show a lot of promise in the recent years. The
market of this product is considered to increase by 6.1% each and every year (Morder
Interlligence., 2021). This forecast is very realistic because there are new customers which are