Principles of Marketing: Dove and Sure Deodorants

PRINCIPLES OF
MARKETING

EXECUTIVE SUMMARY
Principals of marketing is the process by which an organization like Dove and sure
introduces there product within market. This used marketing mix in order to target customers all
over the market. Further Dove and Sure sells deodorants for which they have to target customers
all over market. From their report it is identified that how growth can be achieved by Dove and
Sure.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Target Market of Doveand Pantene............................................................................................1
Product/Brand of organisations...................................................................................................2
Price strategies............................................................................................................................3
Place tactics ................................................................................................................................3
Promotion tactics.........................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5