This report discusses the market entry strategy, global trends, and country specific communication in international marketing management. It focuses on Hello Fresh's plan to launch Green Chef in Germany and attract more customers. The report explores various options for market entry, such as direct arrangement with Edeka and joint venture with Amazon. It also highlights the importance of understanding global trends, such as eating in, online ordering, and cashless society, and their application in the local environment. Additionally, the report discusses the use of social media communication for marketing purposes. Overall, it provides insights into the principles and strategies of international marketing management.
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