Product Place Price and Promotion

PRODUCT PLACE PRICE AND
PROMOTION

EXECUTIVE SUMMARY
Marketing is an important business function which coordinates with different functions
of the business in order to accomplish organisational objectives. Marketing is more than just
promoting the goods and services to the target customers but it starts right from the production
functioning to the point of sales. The chosen organisation is Redbull and Lucozade which
focuses for delivering energy drink to the customers. By using the marketing mix and
communication channels it promotes its goods and services to the target customers. This report
covers different marketing strategies used by Lucozade and Redbull in order to engage with the
target customers and make profitable relationships.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................4
Target customers of Redbull and Lucozade ..........................................................................4
Use levitt's model for determine the product and brand value of Redbull and Lucozade......4
Determine the pricing strategies of Lucozade and Redbull....................................................6
Determine channel management of Redbull and Lucozade ..................................................7
Promotion strategies of Redbull and Lucozade .....................................................................7
CONCLUSION...............................................................................................................................8
REFERENCES................................................................................................................................9