Professional Identity and Practice: Benefits, Expectations, and Evaluation

Professional Identity
and Practice

INTRODUCTION
Professional Identity and Practice can be explained as the process which allows the person
to develop their skills and knowledge in order to accomplish the goals and target within the
specific time period. In present scenario, an individual performs number of work and in order to
reach out to their satisfaction level and for the professional identify and practice can be effective
because it will simply allow to improve to the overall living standard of a person. In context of
the file, TUI Group has been opted which deals in the section of Travel and Tourism. Entity was
incorporated in the year 1923 where it’s headquarter is located in Hanover, Germany. This
respective file will contain some of the important information such as on-going professional
development as self-directed learning to enhance professional identify. Along with this, own
skills and competences will be focused including development approaches.
LO1
P1. Examine Key benefits of on-going professional development for different stakeholders
In present scenario, ongoing professional development process is one of the most crucial
process for any of the student or any of the other stakeholders. It simply allows to bring
improvement with product and services which are essential for any of the business entity. In
context of the service industry it is necessary for them to take the help of ongoing development
process because it is the only way through which they can take lead within the market by giving
competition to rivalry firms. In context of TUI Group, there are number of stakeholders who can
be benefitted from the ongoing development process. Some of the benefit that any of the
stakeholder can get are discussed in context of stakeholders.
Employer: This are the people within the entity who has the responsibility to take crucial
decision on a daily basis which can allow TUI Group to perform better within the market
(Mwalongo, 2011). As company conduct some of the ongoing process due to which the benefit
that employer of the company gets are:
 Ongoing personal development program will allow them to improve the brand image of
the organisation which is necessary in current scenario.
 They will be able to hire experienced workforce which is a basic necessity for any of the
entity.

 As employee will engage themselves within the ongoing process which will allow to
develop higher opportunity for an organisation.
Employees: This are the person who has the most important role within the business
organisation. As company like TUI Group focus on ongoing development process due to which
employee can get various benefits and those benefits are mentioned below:
 Employee will be able to achieve higher level of satisfaction level which is necessary in
current scenario.
 The most important thing is that their CV can be improved though which chances of
getting promotion increases automatically (Avalos, 2011).
 There will be higher opportunity for them to specific role through which higher income
can be generated.
P2. Investigation of Professional Employer Expectations of Skills and Competencies
In any of the organisation, employer have certain expectation from their employee because
that simply relates with the outcome of the company which is necessary in present scenario.
Similarly, TUI Group also have some of the expectation from their employees so that they can
contribute towards the organisation in accomplishing the goals and target within specific time
period. Some of the skills and competencies for which management of TUI Group is looking for
is mentioned below:
Skills: Creative Thinking & Initiative: In any of the business organisation, their employer have
the expectation and in the same manner employer of TUI Group has the expectation from
their employees that that they must be creative thinking. It is necessary because it will
allow them to attract more number of customers and even organisation will be able to
take some of those decision through which they can represent themselves differently
within the market. Use of Technologies: Modern world requires different types of technologies which can
make their work easy and fast to perform (Hadar and Brody, 2013). In context of TUI
Group, management is willing that their employer must be able to handle some of the
technologies like system software, and other technologies which has been installed within