Sales Management Principles and Techniques for TSUBI SOUP

Project
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Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
a) Define sales management in context of the product range......................................................3
b) Key principles of sales management that focus upon planning, selling and reporting...........4
TASK 2............................................................................................................................................5
a) An introduction to a range of product and service..................................................................5
b) Key principles and techniques of successful selling...............................................................5
c) Concept of selling through others along with importance and advantages of using sales
technique......................................................................................................................................7
d) Critical analysis of the principle and technique in building customer relationship...............7
e) Evaluate the sales structure of the product range....................................................................7
f) Critically assess the implementation of different sales structure.............................................8
g) Explain sales strategies that facilitates maximising the profitability as a critical element of
corporate account management...................................................................................................9
h) Evaluate and Recommend how sales structure can improve the financial viability and assist
strategic advantage over competitor............................................................................................9
i) Recommendations and conclusion.........................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Sales are the activities that are related with selling a number of products and services which
are produced by the companies for satisfying the needs and wants of the customers (Schallehn-
Schmidberger, 2019). For making the sales efficient various principles and techniques are
adopted by the organisations which enables them in formulating various strategies with which
they can accomplish their targets. The sales managers formulate a competent sales force with the
help of which they reach to the customers and covert prospects into customers. In this report an
entrepreneur is taken from Kickstarter which is a crowd funding site. The entrepreneur which is
taken is Tsubi Nishitani, which offers plant based ready to cook soup. For the business the
concept of sales management and various principles of sales management are discussed. In the
later part, a report is prepared for the investors which includes principles of selling and
importance of developing various sales strategies that can facilitate them in achieving
profitability for the organisation.
TASK 1
a) Define sales management in context of the product range
Sales management is the process which includes developing a competent sales force,
coordinating various operations of the sales, identifying suitable techniques and implementing
them within the organisation so that they can accomplish their sales targets. It contributes to
various aspects of marketing which facilitate the organisations in achieving their objectives
(Nixon, 2018). The sales management process of the company enables them to expand their
market share as with the efforts of the sales team the products can efficiently be sold in the
market. For managing the sales process three aspects are taken into consideration which is sales
operation, sales strategy and sales analysis. For making optimal sales management the
organisation need to focus upon all these three aspects simultaneously.
The TSUBI SOUP offers a wide variety of ready to cook soup options to the customers.
But as they are new so they have to promote their products significantly so that they can achieve
their objectives. With the help of sales management process TSUBI SOUP can forecast the
activities that they have to perform by anticipating the future perspectives of sales, sales budgets
can be formulated for the products that they have to offer to the customers, training and
development of the personal can be planned so that they can be made well-versed with the
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