Tourism Industry Trends and Challenges

CONTEMPORARY
ISSUES IN TRAVEL
& TOURISM

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
1.1 Analyze issues which are currently driving change in travel and tourism sector for
London: .......................................................................................................................................3
1.2Analyse current issues using appropriate methods and resources for London destinations: . 5
TASK 2............................................................................................................................................6
2.1 Evaluation of current trends influencing change in the UK travel and tourism sector: ........6
2.2Analyse trends using appropriate techniques and resources for a London: ...........................7
TASK 3............................................................................................................................................8
3.1 Analyzing the way in which travel and tourism businesses can respond to change..............8
3.2 Developed strategies of Thomas Cook to respond the changes.............................................9
3.3 Justify strategies of Thomas Cook business could respond to change................................10
Task 4 ............................................................................................................................................11
4.1 Analyses the impact of issues and trends that have drive change by Thomas Cook ..........11
4.2 Discussion on the consequences of business failing to respond the market change. ..........12
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14
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INTRODUCTION
The movement of people to countries or destinations outside their common environment for
personal or business purpose, this change is knows as travel and the people are knows as tourist
or visitors. The UK is the world’s 8th biggest destination, 34.8 million people have visited UK in
2014 and spent 21.73bn money (BBC news, 2016).The project is based on Thomas cook: tours
and travels company which is a leading integrated travel and travel related financial services. It
operates its business in 92 cities across India, Sri Lanka and Mauritius (About Thomas Cook,
2016). This project includes issues which have currently changed the travel and tourism sector
for a London. It is also analysis that current issue through using appropriate methods for London
destination, currents trend which influence UK travel and tourism sector. The impacts of trends
which drive change in UK travel and tourism sector. Furthermore, strategies for travel and
tourism sector and consequences of businesses failing to respond to market change. The
Different strategies will be applied and how to develop those strategies by Thomas cook to
respond to change in market.
TASK 1
1.1 Analyze issues which are currently driving change in travel and tourism sector for London:
It evaluates that there are various aspects which are currently driving change within travel
and tourism sector in London and they are given below:
1. Technology Development:The issue which is changing the travel and tourism sector
in London is technology development and advancement. The impact of technology
advancement in this sector is that the connectivity between people and countries are
increasing day by day because of the technology up gradation. People are becoming
more aware about tourist destination, places and new attractions. The online presence
of information has also increased number of tourists in the tourism sector in London.
The technology development helps to this sector to marketing their services and
awareness of destination to attracting people more to visit their country(Ghimire,
2013).
2. High available of income: In the present time, people are getting high income so due
to this their spending capacity is also increased. Now, the individuals are more
capable to spend their money on their leisure activities and going outside in their
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vacations other then fulfilling their basic needs. The impact on travel and tourism
sector of this aspect is positive and helps to attracting people for London destinations.
3. Low cost cruise/airlines: In present time,people are involved to traveling to visits
different places or destinations by airlines services or cruise. People use airlines and
cruise to visit different places of their city or country because of low cost availability
in the airlines services. This aspect also impact on travel and tourism sector and helps
in increasing tourist in London and changes in this sector.
4. Educations and career : career: Presently, people are becoming more aware about
their studies and qualification. people get information related about their studies and
career through internet. The high income group or people as well as scholar are
travelling to London or other cities for higher degrees. The individuals are involved in
making the career outside countries so that the people travelling for their jobs and
career. The mentioned sector also provides many institution holiday packages though
attracting services for students. This aspect also forces to adopt changes in travel and
tourism sector.
5. Industry association: he travel and tourism sector are also impacted when other
industries change their strategies. The industries are airlines, hotel industry, and
restaurant industry and so on. These all are inter-related and inter-dependent on each
other. The marketing strategies of these industries are affecting the success and
driving changes in the mentioned sector.
6. Increased marketing competition: In UK travel and tourism industry day by day
competition is increased in among all tour and travel companies. The impact of this
aspect is that the companies of London have created new services which give more
benefits to the visitors. They provide services to tourists such as taxi services,
provides hotels and tour guides and other services. This high level service attracts
visitors to visit their places. This aspect is an issue which is currently driving changes
in tourism sector of London.
1.2Analyse current issues using appropriate methods and resources for London destinations:
It is evaluates that The current issue using appropriate methods and resources for
London destination. They are given below:
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