Promotional Campaign Report

RUNNING HEAD: Promotional Campaign Report
Promotional Campaign Report

Promotional Campaign Report 1
Letter of Transmittal
05th September 2018
The Management Team
Marriott International
Australia
Sir,
As the Marketing Manager of Marriot International, I am submitting this report regarding the
conceptual idea and expenditure of promotional campaign.
This report details the suitable promotional campaign strategy, target market, communication
objectives, competition, communication channels, duration of the campaign, the ways of
measuring the results and the budget for the promotional campaign.
I hope this report will assist the management team in taking decisions regarding promotional
campaign for Marriott International.
Sincerely,
XYZ
Marketing Manager
Marriott International

Promotional Campaign Report 2
Executive Summary
This report is addressed to the management team of Marriott International for the approval of the
conceptual idea and expenditure of promotional campaign. This report provides the brief
overview of Marriott International, suitable promotional campaign strategy, target market,
communicational objectives of the campaign, competition, communication channels and the
duration of the campaign. Furthermore, it highlights the ways in which the results will be
measured after the campaign. At the end of this report, a budget has been provided for this
promotional campaign.

Promotional Campaign Report 3
Contents
Introduction......................................................................................................................................4
Brief Overview of the Hospitality Enterprise..................................................................................4
Suitable Promotional Campaign Strategy........................................................................................4
Target Market for the Promotional Campaign.................................................................................5
Communication Objectives of the Promotional Campaign.............................................................6
Competition.....................................................................................................................................7
Communication Channels and Duration of the Campaign..............................................................7
Measuring the Results of the Campaign..........................................................................................8
Budget for the Promotional Campaign............................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
Appendix........................................................................................................................................13