Promotional Strategies of Red Bull: A Case Study

Red Bull has effectively utilized multiple promotional strategies to sustain its market share in the energy drink industry. Through sponsoring sports events, employing sport athletes and celebrities, leveraging print media, online marketing, and merchandise stores, Red Bull has successfully created brand awareness and loyalty among its target audience.

PORTFOLIO
Marketing mix is a combination factors or set of
marketing actions, tactics that are uses by an
organisation to promote its brand in the market.
Red Bull has highest market share in energy
drink worldwide. They are using various
promotional strategies to sustain and remain
competitive in marketplace.
Promotional strategyIntroduction
From above discussion it has been concluded that Red Bull has
various attractive promotional strategies to attract sporty person and young
generation from its energetic drink.
REFERENCES
Promotional strategy: Promotional strategy refers to bring customer awareness of a particular brand of
product, creating brand loyalty, increase its sales and revenue etc. promotion is one of essential element
of marketing mix. They strategies are as follows:
Sport events: Red Bull being an energy drink mostly target people with their tag line “Red Bull
gives young wings” owing a huge customer, organize a lots of sport events and even sponsor teams as
well.
Sport athletes: It also spend huge amount on promoting is product over television, internet and
advertising with employing sport athletes and celebrities.
Print media: Red Bull also promotes its product through print media such as popular magazines,
newspaper. To attract young generation and sporty persons.
Online marketing: It also have merchandise stores online, its videos are run on you tubes which
create awareness among people and circulates promotional videos and campaigns of various sport
events.
CONCLUSION
Zavattaro, S., 2014. Place branding through phases of the image: Balancing
image and substance. Springer.