The positive economic, cultural and ethical impact of globalisation

Proposed Title: The positive economic, cultural and ethical impact of globalisation on operations in
the food retail industry: The case of Pizza Express plc.
Section One: Research Title, aim, objectives.
Title
The positive economic cultural and ethical impact of globalisation on operations in the food retail industry:
The case of Pizza Express plc.
Background
The research has been based on investigating the impact of positive economic, cultural
and ethical changes in an organisation affects its operations. These factors mainly affect
a hospitality business which is operating businesses on overseas. In the present research
there have been identification of various issues and benefits of such factors on the
industrial development and increment of the facts.
Aim:
To investigate the positive economic, cultural and ethical impact of globalisation on
operations in Pizza Express plc.
Objectives:
1. To determine the impact of globalisation on the food retail industry.
2. To investigate the positive economic cultural operations on online practices for
Pizza Express.
3. To collect and analyse secondary and primary data relating to benefits of
globalisation on PizzaExpress.
4. To present the conclusion about effect of globalisation at PizzaExpress.
Research questions
 What is the impact of globalisation on food retailindustry?

 What are the benefits of globalisation to Pizza Express?
 What is the effect of globalisation on Pizza Express?
 What are the positive economic and cultural benefits for online operations at Pizza
Express?
Section Two: Reasons for choosing this research project
Rationale
The reason for choosing this research topic on which it has been analysed that in
hospitality sector there have been various impacts of cultural, economic as well as ethical
changes which causes negative or positive impact on operational growth. The diversity in
such factors as per extending the business on global level might affect business
operations. Changes in language, culture, ethical norms, laws, regulations as well as
economy of the location will have negative impacts on business growth as it takes time for
citizens to adopt the new business and same as with business to adopt the new
environment for operations.
Section Three: Literature sources searched
Theme 1: Determining the impact of globalisation on food retail
Singh and Negi, (2018) introduced that, Expanding the business from one location to
another location have various challenges and barriers which were to be considered by
business professionals. Expansion may define growth or succession of a firm also, it
expects the business to be dynamic. Operating practices in new location will require
operational stability and governance of the performance. Sinclair and Carr, (2018)
determined that, there have been various impacts of changes on the operational growth
of firm. There have been challenges such as changing governmental policies, consumer
preferences, language and cultural variations as well as economy of that nation. It affects
the revenue generation as well as profitability of firm in respective year (Globalization of
food systems in developing countries, 2017). The quality of product and services offered by
a food retail business have obstacles due to availability of resources, ingredient and
employees from such locations.
Theme 2: Benefits of globalisation on Pizza Express
Borawski and et.al., (2018) sought to analyse that, globalisation is profitable and

beneficiary process of the business with respect to generate higher profitability and
revenue to have the adequate expansion and business motives. A food retail sector will
have growth and popularity at the new location which will be adequate in creating a
better image in such location. Asomah and Cheng, (2018) stated that, changes in business
operations would have impacts on its revenue generation. Time utilised by firm in
developing its image, identity and market will be more which in turn affects them to have
higher expenses on setting up the business on the large segmentation. Therefore, in this
aspect there will be requirement of creating the effective marketing campaign which
would help industry in creating the image and identity among the society.
Theme 3: Effect of globalisation at Pizza Express
Horn and et.al., (2019) demonstrated that, globalisation is the beneficiary technique
for a business top adapt as well as for the government of the new location Thus, it can
bring the economic advantages to the society such as higher domestic production, foreign
direct investment as well as employment opportunities. These are the benefits which will
make qualitative efforts in the growth of industry as well as economy of the location
where business deals. It has been articulated by Singh and Negi, (2018), the cross-border
geographical diversification will have impacts on the growth and profitability of nation.
There differences which were mainly affects the business such as regulatory variations as
well as ineffective control over multinational retail operations. Therefore, governmental
plans, exchange rates, taxation, tariffs are the main barrier which affects business to have
effective growth.
Theme 4: Investigating the positive economic cultural operations on online practices for
Pizza Express
As per the views of Sinclair and Carr, (2018), there have been various impacts of
changes incurred in the organisation area of operations. The cultural differences which
have been affecting the business while it is operating on the global level is mainly relevant
with the variations in the languages, religion as well as ethical aspects in locality. In
respect with the economic variation in the operational efficiencies of the business where
differences in the exchange rate, interest rate as well as employment rate would affect
industrial growth. Borawski and et.al., (2018) determined that, in relation with having the
adequate grow3th and profitability a business must be considered regrading the social,

political, economic etc. factors of the new location the adaptation and flexibility will be
effective in terms of raising the operational motives and growth of firm.
Section Four: Activities and timescales (Gantt chart)
Activities 1st
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6th
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Generating idea
Designing research
topic
Drafting aim and
objectives
Structuring the
research
Developing literature
review
Designing research
methodology
Data collection
Preparing
questionnaires
Conducting survey
Analysing data
Recommendations
Conclusion
Final submission
REFERENCES
Books and Journals

Asomah, J.Y. and Cheng, H., 2018. Food crime in the context of cheap capitalism. A handbook of food crime:
Immoral and illegal practices in the food industry and what to do about them, p.193.
Borawski, P. and et.al.,2018. THE ECONOMIC SITUATION OF THE FOOD INDUSTRY IN EU
COUNTRIES. ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018, p.222.
Horn, B. and et.al.,2019. The International Symposium “Standardisation of Non-Targeted Methods for Food
Authentication”, November 28–29, 2016. Trends in Food Science & Technology.
Sinclair, J. and Carr, B., 2018. Making a market for Mexican food in Australia. Journal of Historical Research in
Marketing. 10(2).pp.175-190.
Singh, B.K. and Negi, S., 2018. Cold chain logistics: an impediment in the perishable food industry of
India. International Journal of Logistics Economics and Globalisation. 7(4).pp.332-352.
Online
Globalization of food systems in developing countries. 2017. [Online]. Available through :<
http://www.fao.org/3/a-y5736e.pdf >.
Chapter Three: Research Methodology. 2017. [Online]. Available through :<
http://www.is.cityu.edu.hk/staff/isrobert/phd/ch3.pdf >.

Appendix
Research Proposal Form (contd.)
Milestone one: LO2.
Target date (set by tutor): 30 th March 2019
Milestone two: LO3..
Target date (set by tutor): 15 th April 2019.
Section Five: Research approach and methodologies
Nature of Research
The two natures of study have been presented such as descriptive and exploratory.
Descriptive is based on analysing the characteristics of research on the basis of
population or phenomenon which are being studied to analyse the reason behind issues.
On the other side, the exploratory research is based on the facts which were previously
studied and analysed and did not have clarity of outcomes. However, in the present
research there will be use of descriptive research which is based on analysing the opinion
of employees at Pizza Express PLc
Research approach
Approaches are the techniques through which a scholar become able to interpreted
the outcomes and define the conclusion regarding their findings. However, there are
three approaches such as deductive, indicative and abductive. In the present research,
researcher have approached towards selecting the deductive approach (Asomah and
Cheng, 2018). It defines the theoretical analysis on the data base on which they could
make analysis over the factors.
Research design
Design defined structure and method of conducting study on the research issues.
There are two research designs such as qualitative and quantitative studies (Horn and
et.al., 2019). In the present research there will be use of qualitative research methods on
which a through analysis, observation will be made on gathered information.
Data collection

Collection of useful information based on the research issues from the external
market environment on research collect details and measure it to have better
assessment. Primary and secondary methods are the two techniques for generating
details (Singh and Negi, 2018). In the present research, scholar have aimed at conducting
a primary research on which they would go for questionnaire on the randomly selected
professionals of Pizza Express.
Sampling
As per considering the simple random sampling technique on which researcher
have been amended that there will be use of simple random technique for the survey.
Therefore, on which there have been selection of 20 managers from Pizza Express Plc on
which their participation and opinion will be effective in decision making.
Sampling frame list:
Sampling Meaning Types/size Purpose
Simple random
sampling fame
This sampling
technique is being
used as per
considering an
equal probability for
all the samples for
being chosen.
Therefore, in this
case there is no
existence of
biasness regarding
selection of
appropriate sample
for study.
In consideration
with this techniques
and research study
on which there have
been selection of 20
managers from
Pizza Express Plc
The purpose behind
the selection of
such research topic
is for making the
adequate analysis
over the opinion of
managers regarding
the research issues.
Therefore, the
changes in the
ethics and culture in
the internal
operations of
business due to
globalisation have
been examined.
Ethical consideration

As per considering the ethics and norms of performing a research study on which
researcher have referred various studies, authors and researchers which will be
appropriately in-texted.
Research limitations
The time and limited resources have created issues as there is no proper examination
over issues which are affecting the globalised business operations.
Comments and agreement from tutor
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