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Public Relations and Promotion in Travel and Tourism

   

Added on  2021-01-01

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Public Relations and Promotion inTravel and Tourism
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Evaluating the role of public relations within the travel and tourism sector as apromotional tool..........................................................................................................................31.2 Analyse the publics within a travel and tourism context......................................................41.3 Discussing the importance of public relations to travel and tourism....................................52.1 Conduct an audit of the chosen destination environment within the context of settingrelevant goals and objectives for the campaign by applying a range of PR and promotionskills. ..........................................................................................................................................64.1 Producing the public relation plan which identifies objectives and key public....................7TASK 2............................................................................................................................................93.1 Analyse the media used in public relation............................................................................93.2 Asses the relationship between PR and media......................................................................93.3 Explaining the significance of media in order to promote PR in travel and tourism..........10Techniques for effective public Relations.................................................................................10TASK 3..........................................................................................................................................114.2 Reviewing the effectiveness of the public relation plan.....................................................11CONCLUSION ............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONPublic relations are differs from other marketing tools mainly advertising incommunicating messages directly to the customers. In travel and tourism market PR plays a mostessential role in order to meet the needs of the travellers. Present study has been based on publicrelations and promotion in travel and tourism. It has been noticed that in UK the demand ofseaside destinations has been decreased. So preparing some promotional activity plan that helpsto enhance the good relation and having the good ratio of travellers all over the places of seasidein UK such as Falmouth, Cornwall, Southport, Merseyside etc. the aim of this study is to explorethe travel and tourism of Britain. Present study will be taking tourist destination of UK which isFalmouth, Cornwall which is the beautiful place or seaside destination of UK.Further, in this report will be explaining or evaluating the promotional tool to be appliedin the destinations to gain some more travellers. Study also analyses the diversity of public oraudiences including the current and potential visitors and stakeholder within a travel and tourismsector. Besides, report will also explain the key media that can be utilize in campaign andapplying the ideas of approaching audiences. Overall study aims to explore the travel andtourism in UK in order to applying the best promotional or public relationship tools.TASK 11.1 Evaluating the role of public relations within the travel and tourism sector as a promotionaltool.The Role of Public Relation in promotional activity.Public relation is one of the promotional tool for the organizations to explore the businessroutes. In other words, public relations is the process to creating the positive image in front of thecompany’s stakeholders (Ashley and Tuten, 2015). PR is also the part of communicationbetween organizations or public that should be good or based on positive content. Bigorganizations used PR as a tool to promote and communicate the company’s message direct tothe customers. That helps to promote the Falmouth, Cornwall destination places and seasideareas direct to the travellers. It helps to build the good managing relations in the market. Publicrelation is also one of the part of promotional mix which denote by the public attributes which isvery necessary or essential for the company to understand. It helps to develop the long lastingresults to beat up the market and attract large number of people towards the company services
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(Austin and Pinkleton, 2015). This will help to recontinue the process in other good sense andgrowth.In other words, Public relation is the activity likewise advertisement and sales promotionto gain the public trust, understanding and acceptance. Like advertising and sales promotion,public relations is a vital link in a company’s marketing communications mix. In other words,the main purpose of the companies to use PR as promotional tool is to get the publicity in themarket which is sometimes positive or sometimes negative. Public relation can be used by the companies in several terms such as press relations,product publicity, corporate communication, sponsorship, influencing specific groups(Balatsoukas and et.al., 2015). 1.2 Analyse the publics within a travel and tourism context.Britain's current and potential tourist After that, Government of British has taken some initiatives in 2016 in order to engagethe effective and profitable market growth. In other word, UK government has taken some stepsforward to take good initiatives for the sack of company’s growth. Travel and tourism business directly enhance the growth of country economy and alsogive positive impact to the stakeholder (Beeton, 2016).It helps to motivate the developing newresults and bring new opportunity or growth in the better development result growth to promotethe Falmouth, Cornwall destination places. Besides, it would help to discover the long lastingdevelopment and effective result oriented task in order to build up the least range of result andmake the best outcomes and growth. As per the data of 2018, 37.5 million people visited UK andinvested about £23.1 billion (2019 Inbound Tourism Forecast. 2019). This overall results helpsto enhance the global economic growth in different societal manner and growth for the furtherdevelopment process. Travellers are belongs to the different culture. Religions or cast. This diversity factor mayalso affect the growth of tourist that directly affect the travel and tourism market. Travel andtourism sector has also consisting some other sector too such as Airline industry, hospitalitysector, tour operators and travel agents (Ferguson, 2018).In order to promote the travel and tourism industry in order to promote the Falmouth,Cornwall places and best developing and challenging business opportunity and growth. Such asmaking travel easier with a new GREAT tourism rail offer. This would help to recontinue the
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