Quality Analysis Report (doc)
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Added on 2020-05-28
Quality Analysis Report (doc)
Added on 2020-05-28
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Running head: QUALITY ANALYSIS REPORTQuality Analysis ReportName of the Student:Name of the University:Author Note:
1QUALITY ANALYSIS REPORTExecutive SummaryThis particular report intends to shed light on the processes of quality planning as well asanalysis used by the various companies for the manufacture as well as the launch of variousnew products as well as services. The product selected for the purpose of the analysis of theconcepts of quality planning as well as analysis is the hue bulbs manufactured by thecompany Philips. The report takes into account several factors of the product underconsideration here. The report also provides a SWOT as well as Kano analysis of the productunder consideration here in order to understand the present market demands of the customersand their expectations from the product manufactured by the company. The report alsoprovides a rough overview of the various shareholders of the company and their variousneeds as well as requirements from the company. The report also takes into account the needsas well as the requirements of the customers and how far the product under considerationfulfills them. The report also provides quality function development as well as riskassessment tools to clearly understand the market as well as the quality standing of theproduct as well as the supplier system, which the company should. The report also provides astatistical analysis of the product under consideration here. The report also provides a briefoverview of the various raw materials used by the company for the manufacture of theproduct. Lastly, the report also provides appendices to justify the chooses of the options madein the report.
2QUALITY ANALYSIS REPORTTable of ContentsIntroduction................................................................................................................................3Stakeholders Analysis................................................................................................................7Capturing the needs of the customers......................................................................................11Customer Needs Analysis........................................................................................................14Transforming the customer requirements into design..............................................................18Design Risk Analysis...............................................................................................................19Identifying the elements, components and parts......................................................................20Developing the supplier selection criteria................................................................................21The Construction and use of “supplier selection system”........................................................22Statistical Process Control........................................................................................................23Identification Process...........................................................................................................23Assessing the Processes by the use of SPC Charts..............................................................24Constructing and Using a SPC Chart...................................................................................26Identifying problems and using problem solving methods......................................................31Constructing and the use of problem solving tools..................................................................32Conclusion................................................................................................................................34References................................................................................................................................36
3QUALITY ANALYSIS REPORTIntroductionQuality, can be defined, as the concept by means of which, the services or theproducts manufactured by a company or organization meets the expectations as well as therequirements of the customers (Goetsch and Davis 2014). Therefore, it forms an importantaspect of the process of production as well as development of the new products as well asservices by the various companies and organizations (Bennur and Jin 2012). It is a commonlynoticed trend among the major companies as well as organizations of the world to perform athorough market analysis as to the needs as the requirements and the expectations of thecustomers from the products or the services which the company is going to launch in the nearfuture (Bloem et al. 2104). The figure below provides a rough overview of the variousaspects related to quality-Figure 1: Concepts related to quality
4QUALITY ANALYSIS REPORTSource: (Created by the Author)The product chosen for the study of the process of quality planning as well as analysisis the hue bulbs manufactured by the company Philips. The company PHILIPS had itshumble beginning in the year 1891 in Eindhoven. It was founded by Gerard Philips alongwith his father Frederik (Philips 2018). The company, since then, had focused its interest inthe manufacture of electronic products and catering to the needs of thousands of globalcustomers worldwide. The company was ranked 42nd on the Forbes Magazine list among thetop global companies of the world (Forbes.com 2018). An overview of the financial statisticsof Philips provides the following information-Figure 2: Philips financial statisticsSource: Factset, Bloomberg, S&P Cap IQ; Forbes.Philips is a global leader in the healthcare industry and aims to improve the lives ofthe people by providing effective services to its global customers in the field of healthy livingas well as prevention of diseases, its diagnosis, treatment and its related services in the homecare and home related products (Philips 2018). The company utilizes innovative technologyin a bid to deliver integrated solutions to the customers. The following figure provides the
5QUALITY ANALYSIS REPORTdivision of the interests of the company in the manufacture of different products as well asthe services they offer-Figure 3: Services provided by the company PhilipsSource: Philips Annual Report, 2016The company is also famous for the manufacture quality electronic products like electricbulbs, television sets, refrigerators and various other equipments (Philips 2018). The field oftechnology is a constantly changing one and thus the products manufactured by the company,specially electric bulbs are constantly changing. The company also specializes in themanufacture of LED bulbs (Philips 2018). The company is famous for electric Hue bulbs.Todd Manegold, the Head of Product Marketing LED Lamps, said in a recent interview,“Hue is what lighting can do in the future. When we talked last time (note: about six monthsago), Hue was about having lighting be part of your daily life rather than a function of on/off...... If you leave your house, the lights will turn off. If you are a couple of miles away, thelights will come on and you never come home to a dark house” (Forbes.com 2018). This
6QUALITY ANALYSIS REPORTstatement of the marketing head of the company clearly outlines the motto of the companybehind the launch of this new innovate product. Some of the key features of the bulb are asfollows-The bulb can be remotely controlled.The LED bulbs offer a range of colors as well as effects to the customers.The services provided by these bulbs are much longer than the services provided bythe other bulbs.These bulbs are much cheaper in comparison to the other bulbs.The bulbs can be controlled by an online application called Amazon Echo Plus. Theuse of this application enables the users to enjoy some more fun features, whichmakes the experience of the users more effective.The bulbs can be used through the wi-fi systems.Initially the bulb was designed to replace the A19 model bulbs manufactured byPhilips and they provide more than 16 million color options to the customers tochoose from (Philips 2018). The best part is that the customers can even adjust the temperature of the bulbs.The welcome kit of the product also provides the customers with a handy dimmerswitch, which enables the customers to switch off the bulbs without using their wi-fisystems.Therefore, it can be said that the features offered by this bulb are way ahead of theservices provided by the other bulbs manufactured by the other companies as well as themodels of the bulbs manufactured by the Philips itself. According to Todd Manegold, the soleidea behind the manufacture of this LED bulbs was to make the lives of the people using theservices of these bulbs much easier as well as innovative than the use of the earlier versions
7QUALITY ANALYSIS REPORTof the bulbs manufactured by the same company or other companies enabled them to (Philips2018).Stakeholders AnalysisThe company Philips, just like the other top companies of the world, had to look afterthe needs as well as the requirements of the stakeholders before the planning of any newstrategies and the launch of new products (Bodie, Kane and Marcus 2014). The companycreates meaning dialogues with its stakeholders in order to provide meaningful solutions tothe customers from the different parts of the world (Grant 2016). The company even takesinto consideration the interests of the shareholders in order to meet the societal challenges,ecosystem plans as well as building partnerships with the other companies as well asindividuals (Higgins 2012). The company considers the process of working with others asvery crucial in the process of delivering effective solutions in order to fulfill its visionstatements. The company derives significant amount of values from its various diverseshareholders from the different parts of the world and tries to listen as well as the learn fromthe suggestions provided by them (Kanig 2012). The company considers that the process ofworking with its shareholders as well as the investors of the organization is very essential forthe overall growth as well as the organization itself (Kanig 2012). Therefore, when thesuggestions provided by the various diverse shareholders are relevant as well as essential tothe growth and the development of the company, the various leaders and the CEOs of thecompany try to incorporate them into the framework of the organization (Philips 2018). Thefigure below provides a rough overview of the different stakeholders-
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