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Consumer Decision Process (Buyer Decision Process)

   

Added on  2021-02-21

9 Pages1988 Words17 Views
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Rayner customersbuying decision
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INTRODUCTIONAirline industry offer air transport services for freight and travelling passengers. Thisindustry effectively contributes towards economic development. Ryanair operate their services asan Irish Budget Airline and was founded in the year 1985. It is one of the largest Europeanbudget airline. Company offer low cost and no frills air travel services to customers. This projectwill going to analyse consumer buying decision making related to online booking that has beenundertaken by company in order to eliminate travel agents. (Ikin, and et. al., 2015) This will notonly going to benefit customers but also aid Ryanair to save their 15% funds on agency fees. Inaddition with this, online booking system offer 24/7 online reservation system with the help ofwhich organisation can allow potential customers any time. In also helps organisation toeffectively increase their sales as they are not limited to working hours. This product is chosen asit is beneficial for both customers as well as organisation. Online booking allows Ryanair to havehassle-free management of bookings that further increase work efficiency and profitability oforganisation. Consumer decision-making process Buying decision is termed as a decision making process from which a customer gothrough in order to decide what to buy or what to not. Consumer behaviour decision is beingundertaken by marketers of Ryanair in order to identify entries decision making process ofconsumers from starting to end. Decision making process is characterized into five differentstages which are mentioned below:1
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