Examining Attitudes and Factors of Consumers towards Reality Television

This study examines the attitude and factors underlying consumers choice of reality television shows. It explores the general view and feeling of the consumers and non-consumers of reality T.V shows. Findings from the qualitative and quantitative data are reported, conclusions are drawn on the need of a new reality TV show or restructuring of the existing one and recommendations are offered to the executive on which path would be most suitable for NBN television Production Company.