Reflection on Web Design Strategies for Customer Service and Marketing

REFLECTION 1
Reflection
Name
Course
Date

REFLECTION 2
Introduction
This section will give a reflection of the various web design strategies used regarding
customer service and marketing strategies. I believe that this are the major aspects that can
make a successful business
Customer Service Decisions
Customer service is a critical part of online retailing. This is the department that directly deal
with the customers and it should be reliable, efficient, and effective. There are several
customer strategies that I will implement for the company. They include:
 I will develop a multichannel strategy because it integrates seamlessly with different
distribution and promotional channels, thus, it will position the business to get to,
connect, and create a good relationship with my customers (YaLing and Bazaki,
2017).
 Live chat function has been integrated in the website to offer fast way for customers
to communicate with the representatives and get their issues resolved.
 I will also employ the use of personalized emails in our campaign as this will increase
customer confidence and trust because he/she will feel recognized.
 I will also automate and optimize online order fulfilment because it brings optimal
satisfaction to customers, improves productivity, and saves on time.
 Engage and connect with the customers by calling them or sending them customized
messages just telling them how the business values them.
 A 24-hour customer support will be offered to ensure that customers can be helped at
any time of the day whether day or night (Armistead and Kiely, 2013).
I believe these decisions and choices will go a long way in enhancing customer satisfaction
and eventually building customer trust.
Marketing Strategies
Having effective marketing strategies will help Arzu's Footwear Company to build a brand
for itself. Some of the marketing strategies that will be implemented include: