Marketing Research Skills Development

This reflection report delves into the valuable learning experiences acquired from a marketing research course. It examines how the coursework enhanced various skills, including research methodologies, marketing principles, and technical proficiencies. The report provides a detailed analysis of data collection methods, both primary and secondary, emphasizing the importance of understanding different sources and techniques. Furthermore, it explores data analysis strategies employed to interpret gathered information effectively. Finally, the reflection highlights the significance of project management tools like Gantt charts in planning and executing research tasks efficiently.

Running Head: REFLECTIVE REPORT
Reflective Report

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REFLECTIVE REPORT
Introduction and reflective journal scope
This reflection report present the critically and depth of learning reflection analysis. It also
assesses different learning experience that I have gained from this course, and program. It
also shows different concepts that I have learned to implement in the future. This reflective
journal has wider scope as it not only enhances the skill of a person but also increase the
knowledge regarding social media.
Critically and depth of learning reflection reflective analysis
I gained my understanding regarding the opportunities and challenges of internet marketing
from this research. The internet marketing becomes a vital concept for an organization as
well as customers because it saves the time and cost. The internet marketing a way by which
an organization can sell their product and services to its potential customers in specified time.
I also increased my knowledge towards the online advertising in an appropriate manner. I
enhanced my awareness about some significant kinds of internet marketing methods named
online advertising, email marketing and search engine optimization (SEO).Others methods
are affiliate marketing and Social Media Marketing(Bolos, et al., 2016).
These methods can be effective to gain the profitability of an organization. The knowledge of
social media can be effective for me to enhance my professional with personal life. In
addition to this, I also increased my understanding reagrding e-marketing opportunities. The
internet marketing can be beneficial for many reasons such as worldwide reach, lesser cost,
round the clock marketing or advertising, attractive interesting promotions and speed.
Moreover, it can be said that the e-marketing is useful to provide product and service to
customers in less time with a lesser cost that can attract more customers. Beside this, I also
learned about the challenges of e-marketing appropriately (Boone, et al., 2013).
At the same time, I also gained my understanding about certain factors that can directly
influence the e-marketing in long term. These are marketing integration, security and privacy,

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impersonal service businesses, improving brand awareness, internet connectivity, and
increasing cyber-crime. Another factor is a bad marketing campaign, low proportion of
computer diffusion, a low fraction of customers entering into online businesses, intellectual
assets and communication with the IT department (Habibi, et al., 2015).
In addition to this, I learned that the marketing integration method is combination of
marketing communication tools like advertising, public relations, direct marketing, sales
promotion, and social media. The combination of different marketing communication can
create complexity in the e-marketing in long-term (Islam, 2016).
In addition, security and privacy can also influence the e-marketing in an appropriate manner.
A large number of people cannot believe in e-marking because of lack of confidentiality of
data. Therefore, it can be said that confidentiality is also a major issue for the e-marketing. In
addition, I also gained my awareness regarding how a brand image can influence e-
marketing. I learned that in case of organization cannot appropriately spread the awareness
about the product and services then it can decline the sale of business. Furthermore, the lack
of internet connectivity can decline the interest of people regarding e-marking that will be
also a major challenge for e-marketing (Laudon, et al., 2013).
At the same time, I also learned about the opportunity that can influence brand promotion in
long-run. I also gained my knowledge about some significant strategies that can be effective
to overcome internet marketing challenges in a systematic manner. Further, I learned that
there are some significant kinds of strategies that can be used by an organization to eliminate
the research issues such as the implementation of digital marketing tools and marketing mix
strategies. There are some significant kinds of digital marketing tools such as Facebook,
Twitter, Google, e-mail, Instagram, and snapchat can be effective to directly communicate
with consumers for spread the awareness of product and services in less time and cost (Lima,
et al., 2015).

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In addition, the marketing mix strategies can also support to promote the product and services
and increased the brand awareness in the market. In addition to this, I also learned about
primary objective of this research due to accomplishing research task in an effective manner.
Moreover, I also gained my understanding about the importance of this project in future. I
created my awareness towards the research design process that was implied to build the
research methodology. It will aid to me for selecting technique to resolve the research issues
(Pantano, et. al., 2015).
As a result, it will be effective to make an efficient research methodology towards the further
research dilemma in the upcoming period. From this research, I increased my knowledge
towards some significant factors of research methodology like sampling method, data
collection method, research activity, data analysis, and research limitation. Along with this, I
also learned that such methods will be effective to build an efficient research design about
research issue in the upcoming period. At the same time, it will also improve my personal as
well as professional career in long-run. I also improved my understanding towards some
techniques of sampling collection method such asprobability and non-probability techniques
(Strauss, 2016).
From this way, I learned that the probability sampling method can be significant for the
research in case the research is subjective in nature. The probability sampling method is a
way wherein the researcher can provide an equal chance to all the participants to give
responses in survey thorough questionnaire. Besides this, the non-probability is also
important for the research but it is used in case the research is objective in nature. The non-
probability sampling method is not providing an equal chance to the respondents for
responding regarding the research. Besides this, the probability sampling method uses the
random sampling to select the sample size due to eliminating the biases from the research. On

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the other side, the non-probability method selects the participants on behalf of age,
qualification, gender, and skills (Tsimonis, et al., 2014).
In addition, I learned that both probability and non-probability sampling methods were
significant for me to improve my research skills and create the ability to choose respondents
for collecting the data regarding the research dilemma. I also gained my awareness towards
the data collection method from this research systematically. From this way, I understood
about two types of data collection methods such as primary and secondary data collection
method. I also learned about different kinds of sources to collect the data from primary data
collection methods such as observation, survey through a questionnaire, an interview (West,
et al., 2015).
The primary data collection method can be effective to obtain new or fresh information
regarding the research issue. Beside this, I also gained my understanding about different
sources of secondary data collection method such as academic publication, online and offline
sources, textbook, academic journals, magazine, and company websites. The secondary data
collection method is based on existing information. The knowledge of data collection method
can support to improve my research skills systematically. In addition to this, I also gained my
knowledge regarding the data analysis in depth that was used after the gathering the data
(Pantano, et al., 2015). Further, I increased my knowledge towards qualitative and
quantitative data collection method from this research. I gained my awareness regarding
statistical data that will be executed to present the data named column diagram, graph, and
charts. I also learned about the research limitation that can resist accomplishing the research
task in an appropriate manner. Finally, I increased my understandingregarding Gantt chart is
used forestimating the time for completing the project and research in a systematic manner. It
can be effective for me to improve my additional skills related to appropriate time planning
that will be effective to accomplish any kinds of task in long term (Strauss, 2016).

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Conclusion
From the above interpretation, it can be concluded that this reflection report critically assess
the learning experience that I have learned from this course. It also develops my different
skills like research, marketing and technical skills. It can be also evaluated that this research
is beneficial for me to enhance my professional career in long-term.

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References
Bolos, C., Idemudia, E. C., Mai, P., Rasinghani, M., and Smith, S. (2016) ‘Conceptual
Models on the Effectiveness of E-Marketing Strategies in Engaging Consumers’, Journal of
International Technology and Information Management, 25(4), P. 3.
Boone, L. E., and Kurtz, D. L. (2013) Contemporary marketing. USA: Cengage learning.
Habibi, F., Hamilton, C. A., Valos, M. J., and Callaghan, M. (2015) ‘E-marketing orientation
and social media implementation in B2B marketing’, European Business Review, 27(6), pp.
638-655.
Islam, T. (2016) ‘Emergence, opportunities and challenges of online marketing in
Bangladesh: An observational review’, South Asian Journal of Marketing and Management
Research, 6(9), pp. 1-18.
Laudon, K. C., and Traver, C. G. (2013) E-commerce. UK: Pearson.
Lima, E., Lopes, R. M., Nassif, V., and Silva, D. (2015) ‘Opportunities to improve
entrepreneurship education: Contributions considering brazilian challenges’, Journal of Small
Business Management, 53(4), pp. 1033-1051.
Pantano, E., and Viassone, M. (2015) ‘Engaging consumers on new integrated multichannel
retail settings: Challenges for retailers’, Journal of Retailing and Consumer Services, 25,
pp.106-114.
Strauss, J. (2016) E-marketing. UK: Routledge.
Tsimonis, G., and Dimitriadis, S. (2014) ‘Brand strategies in social media’, Marketing
Intelligence and Planning, 32(3), pp. 328-344.
West, D. C., Ford, J., and Ibrahim, E. (2015) Strategic marketing: creating competitive
advantage. USA: Oxford University Press.