Report on Blog Punjab – The land of five rivers
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Added on 2020-07-23
Report on Blog Punjab – The land of five rivers
Added on 2020-07-23
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Reflective report
Table of ContentsINTRODUCTION .........................................................................................................................3Promotional plan and Justification for the keywords.....................................................................3Challenges in writing the blog and activities performed to overcome them. ................................4Self Evaluation on the effectiveness and value of the blog activity ..............................................5
INTRODUCTION Punjab – The land of five rivers is selected as the topic of my blog, the reason forselecting this topic is my interest in tourist attraction towards Punjab a state in India. The blogdescribes the tourist viewpoint for Punjab, what are the main tourist attraction in the state. Theblog post briefly discussed culture and tradition followed by people living in Punjab includingthe origin of Sikhism. Sikhism is a major religion in India, which is followed by majorpopulation living in Punjab. The Blog is designed and created with all the important informationrelated to Punjab for attracting online users and increasing the websites visits or traffic. TheBlog also included attractive images which are very effective in attracting the users to stop andhave a look on the blog posts. I have a good understanding and knowledge about Punjab so itmotivated to write this particular blog. Promotional plan and Justification for the keywordsI need to develop huge traffic of online users on my blog post which encouraged me to usevarious promotional strategies for the same. There are various promotional plans which Iimplemented in order to promote my blog on internet these plans are as described below - Collaborating with the influencers – This strategy is used by most of the companies, theinfluencers have effective advantage over various other advertising types. An influencerhas a huge community or followers behind him as well as has a lot of connections.Therefore, I planned to work with an online influencer who can easily bring traffic to myblog(Chaumba, 2015).Establishment of social media presence – Social media presence is important for eachand every business or thing that needs attraction of the people to be successful. Iidentified that there is a great need of social media presence in order promote my blog.Therefore, I used various social media platforms such as Facebook, Twitter and Linkedinto share my blog to a larger audience easily. This helped in promoting my blog to manyindividuals or online users. I created random accounts on Facebook, Twitter andLinkedin which helped me in sharing my blog to various online users. Stimulate sharing – For increasing the traffic on my blog I developed another plan tomotivate people for sharing my content or blog to others. I also developed plans such asoffering prizes etc to the user who shares my blog(Rourke and Lewer-Fletcher,2015).
Keywords – The major keyword I used in my blog was Punjab – the land of seven rivers,Tourist attraction, Culture and tradition. The reason for choosing these keywords is simple. ThePunjab has an attractive geographical feature which makes it popular. There are five riversSutlej, Beas, Ravi, Jehlum and Chenab which flows on the land of Punjab state in India. Thereare major tourist attraction in the state such as Jallianwala Bagh, Moti Bagh, Rock garden etcwhich makes in attractive for the tourists and therefore I chose tourists attraction as a keywordin the blog. Culture and tradition is also used by me in the blog due to the impressive and uniquecultural values that the people follow in Punjab. Tools used to increase ranking in search enginesThere are various free and easy SEO which I used in order to increase ranking in searchengines such as Google Page-speed insights, Moz Local Listing store, Google Analytic etc.These SEO tools helped me to enhance the visibility of my Blog and increase the traffic ofonline users effectively. Data analysis In order to analyze the audience or online traffic on my blog I used Google analytics tool whichhelps in collecting relevant analytical data or information related to the visitors on the website,bounce rate, etc which helps in analyzing the popularity of the content or website among thepeople. Along with the Google analytics I also used social media platform to identify theeffectiveness and popularity of my Blog such as Facebook. I shared link of the blog ion myFacebook account to let my contacts see it and visit the website in order to read my content andshare it further among their friends and family. The Google analytics provided important dataand figures of the visitors on my blog, it helped me in knowing that people from other countriesare visiting and reading my content which is positive outcome(Shum and et.al, 2016).
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