Consultancy Project Portfolio for Regent College London

This project portfolio is for the BM562 module and includes a digital marketing plan to promote the new brand of Regent College London and attract maximum participation of students towards their organised programme. The portfolio includes details of the client's problems, main competitors, current position of the company in the market, and the reason behind re-launching the new Regent. It also includes a partnership agreement, project plan, and actions agreed with deadlines.

BM562 CW1 Project Portfolio 2020-21
CW1 2020-21
BM562 Project Portfolio
Submitted in part fulfilment of BM562 module projects
Key information
Consultancy group
name
The unknowns group.
Consultancy group
members and student
ID numbers
Client company name
Client contact 1.
.
Supervisor name
Date of submission
Project title
The………take it from the brief…………...
1.

BM518 CW2 Project Portfolio 2019-20
Submission Components
To achieve a pass this portfolio must contain all the following elements:
1. The Project Portfolio GROUP/INDIVIDUAL (80% Group Portfolio
and 20% Client Reference)
This project effectively encompasses the reporting of the management of the
whole project. You are asked to compile a portfolio of evidence to show how
you ran the project from inception to completion. This is highly prescribed in
terms of the tasks you need to accomplish and the evidence you need to
provide.
Submitted in part fulfilment of BM562 module projects
TASK EVIDENCE
1 Copy of original brief provided by the client Taken from Blackboard
2 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
Meeting notes signed by client
3 Detailed Project Plan with monthly updates Original plan plus two
monthly project progress
summaries
4 Signed Partnership Agreement
Document
5 Minutes of all team meetings At least 3 sets of team
meeting minutes
6 Minutes of all supervisor meetings At least 3 sets of
supervisor meeting
minutes
7 Minutes of all client meetings change
8 Showcase evidence Photos, blog, video etc
9 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
Template is in this
document
10 CLIENT REFERENCE and assessment
It is your responsibility to obtain this.
(This is worth 10% of the final mark of this submission)
Template is in this document
11 Group log of portfolio contributions Template is in this document
12 Any further Appendices which add value to the portfolio

BM562 CW1 Project Portfolio 2019-20
1. Each task must be completed. Make minor changes in sentence structure
2. The overall portfolio will be marked according to the assessment criteria
grid.
3. The overall Portfolio will be assessed at 80% of the coursework 1 mark.
4 The Client Reference will carry 20% of the mark for coursework 1. Clients
will be encouraged to provide individual feedback
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
Submitted in part fulfilment of BM562 module projects
Client Project Brief
Regent College London is a leading education institution engaged in serving industry
related higher education in order to contribute effective understanding and knowledge of
determined subject matter. For instance, it operates with strong and wide industrial
network which allows the respective educational institute in contributing effective
knowledge and understanding to their students.

BM562 CW1 Project Portfolio 2019-20
Exploration and agreement of the brief from 1st meeting with client
Paraphrase some of it whenever possible
What is the problem(s) or issue that the client needs to address?
 Changing in the medium of education due to arise of pandemic of COVID-19. For
instance, students or individual learners have preference of learning through online
medium of learning which could prevent accomplishment of goals behind the
determined programme.
Why is s/he focusing on this problem?
 This problem has affected directly upon the determined programme or initiative taken
into consideration by the client.
Further background information about the company/competitors/customers etc,
relevant to the problem
With twenty years of experience the regent college has a very well-known brand name
between the community especially in the industrial higher education which facilitates the client
in maintaining a good reputation and brand name among their competitors.
Key deliverables/What would be a ‘successful’ outcome for the client, by the end of the
project?
The key outcome for the Client is to increase the new brand awareness which will facilitate
them in attracting maximum number of students towards their organised programme in order
to ensure effective completion of the same.
Concerns/limitations raised by the client (e.g. costs, client availability)
For the Client it is important that this campaign meet the desired goals and objectives of
ensuring upright growth and development of students and learners engaged in the same. In
order to be precise, it includes initiating additional efforts towards enhancement of brand
awareness with consideration of most suitable medium of communication.
Concerns raised by the consulting team
The Budget and the Limited Time will be a matter of concern for the consultancy team.
What actions were agreed and what are the deadlines for these?
To prepare a full report for the project in order to consider most appropriate strategies and
practices for promoting the determined programme with search engine optimisation and social
media as suitable marketing mediums.
Next client meeting date (or schedule of dates).
The next meeting will be at 18 September 2021 which will encompass further discussions and
meetings.
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
Project plan
the plan for this project has been divided in two stages:
1. First stage has included the following actions, which has been carried out by
the team members as explained below:
Date Name Action
2nd of
March
2020
abc To write down the problem statement and
register the team meetings.
2nd of
March
2020
xyz To prepare the target market and the Client`s
terms and concerns, for the campaign and to
analyse the (London Brooks College) as a
competitor.
2nd of
March
2020
pqr To prepare the campaign objectives and to
analyse David Games College as a
competitor.
2nd of
March
2020
lmn Will Design the campaign poster and the
campaign massage and prepare market
search about (Harrow independent school)
as a competitor.
2nd of
March
2020
hjk Will find the off-line and the on-line channels
for the marketing plan, based on RACE
model ,and to do market search about
(Ealing Independent college) as a
competitor.
2nd of
March
2020
loi To write down the action plan and the
membership agreement for the portfolio.
The second part from the project plan has been dated by the and has included:

RACE Model
 Reach: The initial stage under this framework is considered as reach which
includes attracting maximum possible target audience. For instance, the client
will plan for most efficient strategies to be taken into consideration in order to
attract maximum participation of students or learners in their educational
institution.
 Act: This particular stage is aimed at generating leads through reaching to
their potential participants in order to maximise participation in the determined
programme. In addition to that, search engine optimisation and social media
are taken into consideration as suitable platforms for promotion of the
organised programme.
 Convert: This stage incurs encouraging students or learners towards
participation in order to ensure maximum possible participation in the particular
educational institute. In addition to that, it includes motivating potential by
addressing the purpose and aim behind the organised program.
 Engage: After ensuring active participation of students in the organised
programme of client, the succeeding step arises is to maintain upright and
healthy relationship with them.
BM562 CW1 Project Portfolio 2019-20
Partnership agreement
Team name: The unknowns
Partners in “The unknowns” are: xys, your names sdf, wer, dfg, etc., etc. !!!
This partnership has been developed in order to provide The Regent College a project
of (-------), and that includes developing a full client’s report which includes, digital
marketing plan to promote the new brand
The length of the project will be from the first of Feb 2021 until the 14th of May 2021.
During this period all partners are expected to attend the group meetings scheduled
with everyone consent and that includes:
•Attending the group meetings with the client.
•Attending the group meetings with the supervisor.
•Attending all the team meetings on time.
•Completing all the agreed tasks on time.
•To communicate effectively with other team members.
•Any delays in attending meetings should be announced via the social media group.
All decisions will be taken after discussing with all team members and should be
addressed according to their importance.
All the meetings will be recorded, and visual evidence will be provided inside the
portfolio.
Any issues or problems be discussed to come to a satisfactory result, and in case of
failing in resolving any issue, the concern will be raised to the supervisor.
Sdf sdf ert wfgh ertg etc etc

Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2020-21
The first meeting with clients (website):
Meeting duration: 70 Mins.
Present: (sbd, asd, asd, fgr, ser )
Minutes of last meeting: x
Are these accepted as a correct record? YES
Brief summary of any points arising
Agenda : ( the hole meeting has been transcribed and has been included in the
portfolio appendices- see appendix 1- )
Key points:
1. Discussing the main problems raised by the client.
The primary and major problems raised by the client includes promotion changing
preferences of learning as well as uncertainty in the environment due to arise of
pandemic. In addition to that, it could impact upon activities and practice of client in
accomplishment of desired goals and objectives.
2 The main Competitors in the market for the Regent College London.
There are various different competitors of Regent college in the market engaged in
serving higher education to their students including Vancouver career college, Alexander
College, Ashton College, etc. In order to be precise, it could lead to shift of students towards
consumption of education served by these educational institutions.
3 The current position of the Regent Company in the Market.
Regent College London is currently operating with an upright image in the market for
leading educational institute engaged in serving industrial higher education. A degree from
respective educational institute is respected in learning environment as well as considered
as efficient in employment opportunities.
4 The Reason behind re-launching the new Regent.
The primary and foremost reason or purpose behind re-launching of another unit of
Regent is to serve sufficient learning space for students in the organised space of
respective educational institute. In addition to that, it will be aimed at personal as well as
professional growth of an individual student or learner within the organised learning
environment.
5 The information that the Company will Provide to the consultancy group.
The company or client will provide necessary and useful information to the
consultancy group that could be taken into consideration in order to analyse the
existing scenario as well as recommending suitable strategies for the same. In
addition to that, it will be including aims and objectives, need or requirement,
exceeding number of students, required space, etc. which will allow consultancy
group in contributing most suitable and appropriate strategies towards the same.

Actions agreed and deadlines:
- Preparing a competitive analysis for the Regent College London.
Porter’s Five Forces
 Bargaining Power of suppliers – High
As the Regent College London is operating in education industry, there is
a high bargaining power of suppliers due to availability of other
competition brands in the market.
 Bargaining Power of Buyers – High
Students or learners in the society have a high bargaining power with
access to admission in various different educational institute. In addition
to that, negligence towards the same could lead to shift of potential
students towards other competition educational institute in the market.
 Threat of substitutes – Low
As the students always look out for higher studies in order to ensure their
personal as well as professional growth or development.
 Threat of New Entrants – Low
In order to establish an educational institute, there is a requirement of
large amount of capital which could result in being a barrier in
establishment of an additional educational institute.
 Industry Rivalry – Moderate
All the educational institute operating in the learning environment are
aimed at betterment of learning practice among students or learners in
order to ensure their growth and development.
- A marketing Campaign plan for re-launching Regent Tutorial College – changes
according to your brief.
The client could consider the use of search engine optimisation and social
media platforms as their medium for carrying out promotional and advertisement
practices in order to promote the determined program. In addition to that, purpose
and aim behind the organising the determined program could be contributed to
students in order to attract them towards participation in the organised educational
learning program. Moreover, administration representatives could these positive
initiatives in order to maximum participation of students or learners towards their
organised programme of learning.
Submitted in part fulfilment of BM562 module projects
The first meeting with the supervisor (Naveed Shah)
Meeting duration: 60 Mins.
Present: (bng, bnh, rty, rty)

Minutes of last meeting: x
Are these accepted as a correct record? YES
Minutes of last meeting: x
Are these accepted as a correct record? Yes.
Brief summary of any points arising:
Agenda: ( the hole meeting has been transcribed and has been included in the
portfolio appendices- see appendix 1- )
Key points:
1. What are the key Clients problems?
The major problems faced by clients included changing preferences of students in
learning practices as well as uncertainty in environment that prevents effective
completion of educational practices carried out at respective education institute.
2. What are the main concerns raised by the team about this project?
The primary and main concerns raised by team in completion of this particular project
is to consider each and every factor or aspect impacting upon the mentioned
scenario in order to provide necessary recommendations over the same. For
instance, it includes maintaining quality of the work with consideration of most
suitable and appropriate strategies to be carried out in order to contribute maximum
values towards students or learners.
3. How the Team skills are implemented in order to resolve the client`s problem?
Teamwork, critical thinking, peer-to-peer support are some of the major team skills
that are taken into account in order to resolve the determined issues with effective as
well as efficient strategies. In addition to that, it will facilitate in supporting each and
every in order to accomplish common goals and objectives in carrying out
educational activities and practices.
Actions agreed and deadlines:
- Preparing a competitive analysis for the Regent College London.
Referring to above mentioned information, it could be analysed that Regent
College London operates in a competitive business environment which is comprised
of presence of various different educational organisations engaged in serving higher
education to their students in order to contribute values towards their personal as
well as professional growth and development.
- Independent school Market Research.
The Regent college London is a renowned and valued educational institute
with preference of students towards the same. The target students for respective
educational institute are learners looking out for industrial higher education.
- Preparing the project plan for the team.
The project plan for the team will be comprised of various steps or stages
including initiation, planning, execution, monitoring, and closure. It will facilitate in
carrying out the determined plan in an effective manner.

Submitted in part fulfilment of BM562 module projects
The first meeting for the Team
Meeting duration: 90 Mins.
Present: (mju, jku, uio, tyh)
Minutes of last meeting: x
Are these accepted as a correct record? YES
Brief summary of any points arising:
Agenda: ( the hole meeting has been transcribed and has been included in the
portfolio appendices- see appendix 1- )
Key points:
1.writing down the key Clients problems?
Promotion as well as spreading awareness regarding the organised programme in
order to increase participation.
2.developing project plan by dividing the main project tasks between the team members.
According to skills and abilities of individuals engaged in the same which will facilitate
them in contributing efforts in their area of expertise.
3. preparing a full competitive analysis.
The above mentioned competitive analysis demonstrates that respective educational
institute operates in highly competitive business environment.
4. preparing a digital marketing campaign for re-launching the Regent College.
Search engine optimisation and social media platform as major medium of carrying
out marketing practices.
5. Designing the Campaign poster and the prepare the Campaign massage.
The campaign will be promoted by addressing the purpose and aim behind
organising the same.
Actions agreed and deadlines:

1. To develop a power point presentation that includes whole team plan for the next
meeting with client.
2. Zeinab Sadeq will Design the campaign poster and the campaign massage and
prepare market search about (Harrow independent school) as a competitor.
3. Kiesha will find the off-line and the on-line channels for the marketing plan, based on
RACE model ,and to do market search
4. Iuliana to prepare the target market and the Client`s terms and concerns, for the
campaign and to analyse the (as a competitor.
5. Mihaela to prepare the campaign objectives and to
6. Yordanka to write down the problem statement and register the team meetings.

The second meeting with clients (web):
Meeting duration: 45 Mins.
Present: ()
Minutes of last meeting: 70 mins
Are these accepted as a correct record? YES
Brief summary of any points arising
Agenda: (the hole meeting has been transcribed and has been included in the portfolio
appendices- see appendix 1- )
Key points:
1. Presentation has been performed by the team for the project plan.
2. Market research has been discussed represented by competitive analysis for the
main colleges in the area.
3. Highlighting the main and potential target market.
4. Setting the main Campaign objectives.
5. Approving the campaign message and the campaign poster.
6. Approving the main marketing channels, the off-line (leaflets, transit advertising,
Banners) and the on-line channels (Instagram, Facebook)
Actions agreed and deadlines:
The report has been attached below

Date of next meeting:
Due to Government actions against the (COVID-19), the third meeting has been
cancelled, the team will continue to communicate with the clients via e-mails.

The second meeting with the supervisor (Naveed Shah)
Date: 16 /
Time: 11am
Meeting duration: 45 Mins.
Present: ()
Minutes of last meeting: 60
Are these accepted as a correct record? YES
Are these accepted as a correct record? Yes.
Brief summary of any points arising:
Agenda: power point has been developed for this meeting, this will be provided with
portfolio as appendix (see appendix-2)
Key points:
1. Feed back for the market research.
2. Evaluation the project plan.
3. Feedback for the digital marketing plan and the campaign message and poster.
Actions agreed and deadlines:
- To complete the full report, and the portfolio tasks, following the lecture instructions.
Date of next meeting:
Due to Government actions against the (COVID-19), the third meeting has been
cancelled, the team will continue to communicate with the clients via e-mails
Submitted in part fulfilment of BM562 module projects

The second meeting for the team members.
Meeting duration: 45 Mins.
Present: ()
Minutes of last meeting: 90 mins
Are these accepted as a correct record? YES.
Are these accepted as a correct record? Yes.
Brief summary of any points arising:
Key points:
- Dividing the report tasks between the team members.
- The problem statement developed by
- The market research developed by
- Solutions Developed by
- Outcomes developed by
- Hand over including suggestions has been developed by the whole team after
discussion.
- Project plan and the partnership agreements to be written by.
Actions agreed and deadlines:
- To complete the full report, and the portfolio tasks, following the lecture
instructions.
- The report to be finished and sent to the Clients by the use of Email in order to
consider a formal approach of communication in carrying out these activities
and practices.
Date of next meeting:
Due to Government actions against the (COVID-19), the third meeting has been
cancelled, the team will continue communicate via e-mails and the WhatsApp group.
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
Showcase evidence
The first meetings:
Photoshop your meeting
The second meeting:
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
This report has been developed by the UNKNOWN
Team, to be addressed to the Client (Regent Group
London), which is represented by.

The Final Report:
Problem Statement:
As a result from the first meeting with client , the main problem that a raised
by the client is changing in the a business, and as a result the following problems has been
identified:
1.There is a gap in the number of students` enrolments comparing with previous years.
2. Increasing the number of competitors in the market.
1.Research:
This report has been developed based on both the primary and secondary research; the
primary research used was based on the information given t. In addition to the primary
research, secondary research has been used to analyse the factors that affect the
independent school in the UK market.
1.1. Independent schools market research:
Based on the Oxford Economics, the independent school has contributed by £13.7bn. to UK
GDP in terms of Gross Value Added (GVA) (Fig. 1), with 302,910 jobs were supported
either directly or indirectly by independent schools (ISE,2019). This contribution can be
represented by three economic levels: The Direct impact (school operations in the UK);
Indirect impact through the UK supply chain activity for school inputs and purchasing and
the Induced impact represented by the UK suppliers purchasing activities supported by the
wage-funded spending of school and supply chain staff such as beverages and household
goods (Oxford Economics,2017).
(Fig,1) The impact of independent schools on the UK economy (ISE,2019).

1.2. Trends in UK market during the last year:
 Use of technology in learning practices: This has been considered as one of
the most popular trend in the learning environment of UK which includes use of
technological elements in carrying out educational practices and activities in
institutions.
 Use of project-based learning: This particular trend includes allotting tasks to
students for developing a project according to their particular course or subject
matter in order to facilitate them with effective understanding of the same.
 Use of gamification in Classroom: Gamification is basically referred to
learning practices carried out in the form of a developed game or activity which
facilitates effective understanding and learning to students or leaners engaged
in the same.
 Personalised learning practices: Teachers engaged in today’s learning
environment are aimed at analysing a student in order to develop effective
learning practices for them with consideration of their strong as well as weak
area of knowledge. In addition to that, it facilitates the in accomplishment of
personal as well as professional goals and objectives.
 Use of Social media platform: Consideration of social media as the major
marketing platform facilitate in attracting maximum amount of students or
learners towards their valuable efforts towards creating a productive and
efficient learning environment. Therefore, it allows respective educational
institute in spreading awareness among students regarding the primary aim and
purpose behind these learning programmes.
(Figure 3) Exam result published in August 2018 (ISC,2019).

1.3. Competitive analysis:
The main Competitors of Regent College London are
The following competitive analysis has been developed by the group based on primary and
secondary research and includes some facts and comparative tables for each college.
Harrow Independent college:
 Through its GCSE, A-Levels and BTEC courses, Harrow college is
promoting students to a wide r

London Brooks College:
Here the activities of Regent college and David London Brooks College is compared below
on selected criteria:
Particulars Regent College London London Brooks College
Tech Support Average High
Campus
Quantity
5 2
Career
development
option
Highly supportive Self-management options
Flexibility of
study time
High Low
Financial aid High Average
David Games College:
Here the activities of Regent college and David Games College is compared below on
selected criteria:
Particulars Regent College London David Games College
Tech support Average High
Campus Quantity 5 1
Career
development
option
Highly supportive Personal development with
moderate support
Flexibility of
study time
High Average
Financial aid High Low

1.4. External market analysis (PEST analysis):
PESTLE analysis is an effective tool for analysing macro environment of Regent Tutorial
College which is an acronym of Political, Economic, Social, Technological, Legal and
Environmental factor for helping the managers and staffs in analysing the external
environment of Regent Tutorial College (Achinas, 2019).

 Political Forces: As the respective organisation is engaged in serving higher
education, it has access to support from government authorities engaged in the
relevant roles and responsibilities. For instance, government authorities introduce
subsidies and scholarships for students and learners.
 Economic Forces: With the increasing income of household of consumers in
society, students could afford higher education with increasing affordability. In
addition to that, It contributes various additional values towards education culture in
respective economic nation.
 Social Forces: In order to ensure upright future career, there is a requirement for
consumers to have sufficient amount of knowledge. In order to be precise, belief and
preference of students lies in acquiring higher education in order to ensure desired
employment opportunity.
 Technological Forces: The advancement of technology has been influencing the
participation of students in learning practices and activities. In addition to that, it
facilitates in easing the process of learning as well as additional support towards the
same.
 Legal Forces: The Regent Tutorial College has to be abide by rules and regulations
introduced by government authorities towards the same. In addition to that,
negligence towards the same could lead to various negative impact upon the
respective educational institute.
 Environmental Forces: As environmental factors, Regent Tutorial College has to
reduce the energy consumption by supporting the green source of energy like the
solar panel with the college. It is import that the use of electrical and electronic
equipment should be done in a responsibly according to the WEEE regulation of the
UK (Cooper, 2017). Also, the college can spread out the environmental
consciousness among its students and take various initiatives like tree plantation,
proper waste disposal, research about green technologies etc.
1.5.Target Audience:
Target audience choosing is one of the most important tasks for carrying out the project
effectively (Lynch, 2016). If the target group is wrong for the project, then all the efforts and
costing will go in vain. So, depending on the current scenario, if regent college wants to
open the tutorial college again, their target audience might be:
should be organized in such a way that the new students are attracted to the
advertisements for achieving their future planning.
Solutions:
After analysing the client's problem and based on the market research findings, which has
highlighted the importance of the independent schools in the educational sector in UK, the
following objectives have been developed related to re-launching the Regent Tutorial
College.
1.Increase the Awareness of the (Regent Tutorial College) by 20%
The use of effective marketing practices as well as initiatives raised by respective
educational institute will facilitate in increasing awareness among target audience. In order
to be precise, promotion and advertisement with the use of search engine optimisation as
well as social media platform will facilitate in reaching to the maximum number of students
or learners in the society.
2.Increase the enrolment of GCSE and A-Level student in (Regent Tutorial College) by 15%
In order to increase participation of GSCE and A-Level student in Regent College
London, the administration representatives are required to undertake specific segmentation
of students or learners according to the mentioned criteria or eligibility. In addition to that,

this particular segment of students or learners could be taken into consideration as target
audience in carrying out effective marketing practices.
3.A greed budget is £20,000.
In order to increase the awareness of the new regent tutorial college and to increase the
number of the new student enrolment in September 2020, a new marketing campaign will
be developed, this campaign will target both students and parents, and to achieve that a
different off-line and on-line channels will be used.

Outcomes
A marketing campaign will be delivered to the Client by the unknowns Consultancy team
the Campaign message has been approved as “Because we are different!... We can gain
your Trust!” this campaign massage is reflecting the long and strong relationship of regent
college with its community. The following poster has been created for this campaign.
While the RACE model will be adopted in order to create the digital marketing campaign as
shown below (Table 1). Race model has four stages that revolve around the customers'
activities (Chaffy, 2017), which can be summarised as:
Reach: Creating awareness of the new brand through an offline campaign using leaflet
drops at bus stops and train stations within the 7-mile radius of the new Regent Tutorial
College. Promoting on buses that pass in and around the area of the college building. The
online campaign will be digital through the new website driving web presence and social
media channels (Facebook, Instagram, linked in), creating an exploration stage for the
audience.
Act: This is a challenging stage as the audience needs to be captivated by what will engage
them in further steps. The dependency on the content of the websites and social medial to
engage and interest in signing up, inquiry, register or share with other parties, which is the
decision-making stage

Convert: Closing the deal with the interested party is the purchase stage, where the
audience becomes a paying customer by what drove them to take the step of conversion.
Engage: The relationship-building stage begins to develop loyalty, retain and repeat
custom, and word of mouth promotion, which is a great way of promoting, also with positive
ratings and great reviews giving insight into Regent Tutorial College and create a lifetime
valued advocate (Chaffy, 2017).

Offline
Campaign
June July August Cost Budge
t
Wk
1
Wk
2
Wk
3
Wk
4
Wk
1
Wk
2
Wk
3
Wk
4
Wk
1
Wk
2
Wk
3
Wk4 20k
Print Main campaign message leaflet will be printed in house but external design
and paid distribution, also, bus ad and banner are external cost
Bus Ad Promote campaign ad
using bus ad
Continue for the
duration of the moth
4k
leaflet
drop
Due to present
situation no drops will
be made
Depends on change in
present quarantine
situation,
Commence drops at all
surrounding train
station, bust stop and
shop
3k
Campaign
banners
metro
station
Place banner ad at
train station in vicinity
of the new location
Continue with
campaign message
continue banner ad at
major train station with
radius of tutorial college
9k
Online
digital
Campaign
New website launched to bring awareness of the changes, and campaign
promotion of social media. In house management of content and KPI
Facebook Launch website and
campaign message,
Continue campaign Continue campaign 0 0
Instagram Launch website and
campaign message
Continue with
promoting the website
and campaign message
Continue campaign
message
0 0
New
website
Launch new website engage engage 4k
The Campaign Details for three months (June, July and August)

Handover:
This Campaign has been created to last for three months (June, July, and August), the
Consultancy team recommends that, to continue in engaging the existing customers in the
social media platforms through arranging different activities or even sharing the students'
achievements and rewards.
In addition to that, and to face the fast-changing in the external market, the consultancy
team suggest that offering new courses in the new areas of interest, like (Artificial
Intelligence, Machine Learning or Data Analysing) in a professional level, this will increase
the number of enrolments for between both students and workers who want to improve their
skills in those new areas of education.
With present changes in education, it would be worth it to improve on virtual learning as
present systems are currently lacking visual and audio clarity, in a means of adapting to
changes in environmental factors.
References
ICEF. (2019). One third of foreign students in British independent schools come from
Europe. Available: https://monitor.icef.com/2019/05/one-third-of-foreign-students-in-british-
independent-schools-come-from-europe/ . Last accessed 26th of March.
MTM. (2018). Reflection & Projection: the independent schools sector. Available:
https://mtmconsulting.co.uk/reflection-projection-the-independent-schools-sector/ . Last
accessed 26th of March 2020.
Dave Chaffey. (2019). Introducing RACE: a practical framework to improve your digital
marketing. Available: https://www.smartinsights.com/digital-marketing-strategy/race-a-
practical-framework-to-improve-your-digital-marketing/. Last accessed 26th March 2020
Independent School Council. (2019). ISC annual report. Available:
https://www.isc.co.uk/media/5479/isc_census_2019_report.pdf. Last accessed 26th of
March 2020.
Achinas, S. (2019). A PESTLE Analysis of Biofuels Energy Industry in Europe.
Sustainability,
11(21), p.5981.
Cooper, T. (2017). WEEE, WEEE, WEEE, WEEE, all the way home? An evaluation of
proposed electrical and electronic waste legislation. European Environment, 10(3), pp.121-
130.
Finch, C. (2017). Green Brigade: Horticultural Learn-and-Earn Program for Juvenile
Offenders. HortTechnology, 5(2), pp.118-120.
Ghareb, M. (2016). Toward Data Protection laws and code of conduct in Kurdistan region
government. International Journal Of Engineering And Computer Science,.
Houser, W. (2016). Latest GAO security study has flaws of its own. Computers & Security,
7(5), p.527.
Warner, W. (2020). U.K. Birth Rate 1950-2020. [online] Macrotrends.net. Available at:
<https://www.macrotrends.net/countries/GBR/united-kingdom/birth-rate> [Accessed 25

March 2020].
Olivia, V & Jason, M . (2018). Examining the lifestyle, attitudes and digital behaviors of
Generation X.. Available: https://www.amic.media/media/files/file_352_1641.pdf. Last
accessed 26th of March 2020.

BM562 CW2 Project Portfolio 2019-20
Client Reference
What feedback would you like to give the whole group on what they did well for
you?
The Forward- Thinking Consultancy Group understood the problem Regent Group
was facing and put together a plan to help. The plan and suggestions put together
was well planned, addressed key issues and was comprehensive.
A thorough situation analysis was done to identify the strengths and weaknesses of
both Regent and its competitors.
The market research undertaken by the team on the independent school’s sector and
the trends in the sector were very thorough and had some very interesting findings
which were used in the solutions proposed. The competitor analysis was very
comprehensive and all the right criteria such as student count, courses offered, USP,
results, fees which parents/students would be looking for in making their decision on
the school to join.
The team also put several marketing concepts/theories learnt in the course into
practice such as using the PESTLE analysis and RACE model. They have also done
a lot of research on various topics and included reference and quotes attributing to
authors.
All the findings from the research undertaken were well analysed and was used in the
campaign / solutions proposed. The team were on top of what the college was doing
and included latest developments such as the college offering online classes due to
the COVID-19 Pandemic.
The target audience identified painted a clear picture of our potential clients.
The objectives of the campaign such as increasing awareness and enrolment were
clearly defined, and the marketing campaign put together addressed each of the
issues identified. The solutions recommended included a good mix of digital and local
offline campaigns and was for both to create brand awareness and lead generation.
And the final plan adhered to the proposed budget.
Overall, it was a great effort to put such a detailed, well-structured plan together in
quick time.
What feedback would you like to give the whole group on what they could have
done better for you?
While the project focused on the independent schools, not much thought was given to
the other 2 entities – Regent Learning Centre and Regent Nursery and the merger of
all the entities into one. Also Google AdWords could have been included in the digital
campaigns. And maybe some activity could have been planned over GCSE and A-
Levels results day which is the time when most parents and schools are going to look
for school options. Except for launch of the website would move most of the marketing
activity to August which is around results day. Would have also liked to see a few
more examples of the creative treatment
Client name
Company Name
Name of consultancy group The unknown

Please can you give each member of the team a mark out of 10 for their
contribution to your project. (4 out of 10 is our pass mark)
Student name Mark out of 10
8
8
8
8
8
What advice would you give this group on improving their employability?
Overall the employability skills of the group was good. They were adaptable to
variations in the brief. They had good problem solving techniques and were able to
find solutions to the problems Regent was facing. Their organisational skills and
communication skills in person and via emails was good for the entire duration of the
project. They collaborated and worked effectively as a team and delivered a good
proposal. The final proposal could have been proofread, so that minor typos had been
picked up before sending through the final version. The body language and the co-
ordinate amongst all the team members was positive.
Are you willing to offer another project next year?
Submitted in part fulfilment of BM562 module projects
Yes. The team were very professional through out. Working with them was a pleasant
reference and we would like to work with them again.

BM562 CW1 Project Portfolio 2019-20
Group log
For this, you just need to make clear, who did which sections of the portfolio. You can complete or
adapt the table below to show this. Please all sign the Group Log, to show that you consider it an
accurate record.
TASK Completed by ID numbers
1 Copy of original brief provided by the client x
2 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
x
3 Detailed Project Plan with monthly updates x
4 Signed Partnership Agreement x
5 Minutes of all team meetings x
6 Minutes of all supervisor meetings x
7 Minutes of all client meetings x
8 Showcase evidence X
9 Final report suitable for sending to the client
x
10 CLIENT REFERENCE and assessment
(This is worth 10% of the final mark of this submission)
x
11 Group log of portfolio contributions x
12 Any further Appendices which add value to the portfolio x
Please print name and sign
…………………………………………..
…………………………………………..
Additional Appendices are optional:
Consultancy team - Please add as final Appendices any relevant additional
information you think adds value to your submission and make sure that you
cross reference these in your report.

Appendices:
Appendix-1: The first meeting Agenda:
Agenda:
Cdf unknown - Thanks for coming today. Today we would like to discuss with you
some points based on case study about launching Regent Tutorial College for
nursery and learning center, based on the brief that we are going to develop a
marketing plan and we will start with Mehaila for the first point.
Ert - Mand I want to know more about the issues that nursery and tutorial college,
maybe the budget, maybe the time, maybe something maybe competitors.
regent- I think that’s where we’re at as an organization, we’ve been running
these company or these entities of the regent groups separately now for nearly
20 years, and I think one of the main issues we’ve hit is the changes in the
external market, although there are 3 elements that we are looking at bringing
together under the tutorial college, the most important is the private six form
entity. Currently we have two, 1 in Harrow and 1 in South Hall under separate
brands because we acquire the South Hall 1 three years ago, and the way they
exist in the market is that parents would pay a fee and students would come as
party of the six form and do their A Levels. But one of the most popular products
we’ve seen over the years is the A level retake, so students who didn’t do quite
so well, one of the key things they specialize in, the reason it’s a tutorial college
is less of that school environment and much more about tutoring and training to
pass exams and improve those grades, Many of the students that come to us
have an ambition to go onto high entry requirement universities, to professional
degrees like doctoring, dentistry, veterinary services, and we’ve had some good
success in that, we have a good role of honor destination of previous students we
try and use, one of the biggest issues is the changing in the market, there are a
lot of competitors in the, places like Brampton College, Ealling Independent,
Harrow Independent School.