Digital Marketing: Traditional vs Digital, Netflix Case Study

REPORT BASED ON
DIGITAL MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Traditional marketing vs digital marketing.................................................................................3
Customers touchpoints and omnichannel customer journey.......................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital marketing is one of the best ways to different businesses and companies for
promoting their products and services at large scale in this dynamic world. Digital marketing is
completely different from the traditional marketing technique. Currently most ventures and
businesses are succeeded adopted this technique of marketing (Elberse and Cody, 2019). This is
very necessary task to upper management of an organisation to order its marketing manager for
mostly using digital marketing in its daily marketing practices, because currently this technique
of marketing provides extra-ordinary and very positive outcomes to various companies in market
place. This report discusses digital marketing aspect of Netflix. Basically, Netflix is one of the
most popular production and technology company that provides media services as well to
customers, headquartered Los Gatos, California, US. Report is outlining differences between
digital marketing and traditional marketing. Omnichannel nature, data generation process,
marketer’s way to map customer journey of Netflix subscribers etc. factors also have been
considered in this report.
MAIN BODY
Traditional marketing vs digital marketing
There is digital marketing is completely different from the traditional marketing.
Basically, digital marketing techniques is trending in the market place from last 5 to 10 years.
Before one decade, no one business was aware about this technique of marketing. In this
dynamic world, digital marketing currently highly uses by various companies in market place,
but still many traditional marketing plays an effective role to many companies and businesses.
Currently marketing department of Netflix uses both techniques of marketing, traditional and
digital. This media service and production company is working for the long time in market place,
in which upper management and marketing team of this company completely aware about the
role of traditional marketing technique, because this technique was also played an excellent role
in high success of this business in market place (Bailey, 2020). However, currently marketing
department of Netflix highly depends on digital marketing technique, because this is necessary to
company for gaining huge competitive advantage in market place.