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Report on Business Capstone Project

   

Added on  2020-05-11

12 Pages2800 Words57 Views
Running head: BUSINESS CAPSTONE PROJECTBusiness Capstone ProjectName of the StudentName of the UniversityAuthor’s note

Running head: BUSINESS CAPSTONE PROJECTTable of ContentsExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................4About the Industry...........................................................................................................................5About the company..........................................................................................................................5Issues faced by the company:..........................................................................................................6Building a competitive Market in Singapore...............................................................................6Branding issues of the company..................................................................................................7Challenges in operations management........................................................................................7Market penetration in Singapore.................................................................................................8Disparity with the government’s perspective..............................................................................9Conclusion.....................................................................................................................................10Reference List................................................................................................................................11

Running head: BUSINESS CAPSTONE PROJECTExecutive Summary This report is a part of the course structure it includes a brief discussion about the industry aswell as the company that is being referred in the video which is critically analyzed in the report.The purpose of this report is to analyze and identify the issues a multinational company is facingin international market. The report includes a detailed discussion about the challenges that arebeing referred in the video by the higher management of the company. The issues are identifiedand the reasons are analyzed from the perspective of a management student. The plausiblesolutions are also defined and identified from the various concepts and theories that have beentaught throughout the course. There is an introduction, discussion as well as a conclusion part tothe report. The report backed up by references from journal articles and company websites.

Running head: BUSINESS CAPSTONE PROJECTIntroduction This report deals with some of the issue that has been discussed in the video that wasprovided as a part of this assignment. The company that has been discussed in the video isRandstad holding in Singapore. It is a multinational company and the person who is beinginterviewed in the video is Michael Smith he is the Managing Director of Randstad holdings inSingapore, Hong Kong and Malaysia. In the video Smith discusses about several issues that thecompany is trying to overcome in the process of business operation. In this report a plausiblesolution to all the issue that has been discussed. In the process of assessing a solution to thechallenges faced by the company an analytical procedure has been undertaken which provideswith an in-depth understanding of the business environment the company is in at the situation aswell as an overall identification of betterment of the business operations. All the references usedin the report are from journal articles, reports from recognized companies as well as articles fromrenowned publishers. This introduction is followed by a detailed discussion about thebackground of the company and its position in the Singapore market, and then one by one issuethat has been discussed in the video is identified and analyzed (randstad.com 2017).

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