Ask a question from expert

Ask now

Report on the Company Nike

14 Pages2435 Words402 Views
   

Added on  2020-03-16

Report on the Company Nike

   Added on 2020-03-16

BookmarkShareRelated Documents
Running head: MARKETING AND MANAGEMENTMARKETING AND MANAGEMENT Name of the StudentName of the UniversityAuthor note
Report on the Company Nike_1
1MARKETING AND MANAGEMENTExecutive summaryThe primary tenet of the report is to give a brief description of the company Nike, Inc. and itssubsidiary brands. The report discusses about the market segments of the brand, targetedcustomers, its mission to reflect the demands of environmental dimension, attempt of growth,and communication strategies. The report further illustrates an analysis to demonstrate theadvantages of leadership in context of value driven relationship, decision models and positioningmaps. In conclusion, solutions or strategies have been suggested to solve the issues and improvethe conditions with regard to the company, through marketing leadership.
Report on the Company Nike_2
2MARKETING AND MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Case study........................................................................................................................................4The customers of Nike, tomorrow...............................................................................................4Adjustment of Nike’s mission to reflect the demands of environmental dimension...................4Nike’s attempt to grow based on the environmental dimension..................................................4Incorporation of an environmental dimension.............................................................................5Communication of Nike’s strategy to the consumers and retailers.............................................5Decisions suggested, which would facilitate Nike, to achieve marketing leadership:................6Decision.......................................................................................................................................6Rationale......................................................................................................................................6Decision.......................................................................................................................................6Rationale......................................................................................................................................6Analysis to demonstrate the advantages of leadership................................................................7Conclusion.......................................................................................................................................8References........................................................................................................................................9Appendices....................................................................................................................................11
Report on the Company Nike_3
3MARKETING AND MANAGEMENTIntroductionOne of the leading apparel and sports Footwear Company in the world is NIKE, Inc. orNKE. The company was originally founded as Blue Ribbon Sports, having its headquartersaround Beaverton, Oregon. Nike has been the largest supplier of sports goods, athletic shoes,apparel, worldwide("About Nike - The official corporate website for NIKE, Inc. and its affiliatebrands.", 2017) .Nike has been marketing its products under the brand of its own as well as Nike brand,Nike Golf, Air Jordan and others. The subsidiaries also included Umbro, Converse and HurleyBrands. The brand is recognized by the logo of Swoosh and trademarks of the tagline “Just DoIt”. (Source: Meyvis, Goldsmith and Dhar 2012)In the year 2014, the valuation of the brand was at $19000000000; as a result, it wasconsidered the valuable most brands in sports business. The offices of Nike are located in morethan 40 countries outside the United States, including China, Philippines, Thailand and others.
Report on the Company Nike_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment on Marketing Communication- NIKE
|10
|3011
|163

(PDF) Organizational Behavior in Nike
|15
|4541
|1520

Nike: Global Sports Brand - Shoes, Apparel, Equipment
|8
|3035
|189

Rome Business School | Assignment
|16
|2702
|47

Marketing Management for Nike Inc.
|10
|2736
|379

E-Marketing - Meaning, Importance, Types & Example
|11
|2450
|20