Report Event Management
14 Pages3050 Words281 Views
Added on 2019-11-08
Report Event Management
Added on 2019-11-08
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Event Management[DATE][COMPANY NAME][Company address]
Running Head: ReportContentsMarketing of Business Events.........................................................................................................2Sponsorships....................................................................................................................................4Need of Sponsorships...................................................................................................................5Sponsorship vs. Partnership.........................................................................................................5Effect of Sponsorship on the Brand equity..................................................................................6The Future of Business And Events Careers...................................................................................8Impact on the employment and Career at Event management...................................................10References......................................................................................................................................121
Running Head: ReportMarketing of Business Events The term marketing is defined as the number of activities to be performed by the companies or organizations to build the brand image as the this will help to provide the satisfaction to the individuals. The marketing is the best way to build good relations with the people. Marketing ofbusiness events aims to attract the maximum people the success of the event. The audience in thebusiness events is the main focus and the marketing is must to increase the audience. However, Marketing of business events involves into two main strategies, one is local strategy and the other one is the overseas strategy. These are also known as the domestic business event marketing and international marketing of the business events. Local strategy is used when the commercialization of the business events is done or limited to the home country only. Therefore, the overseas strategy is related to the marketing of the business events across the various countries [ CITATION APi17 \l 1033 ]. By using the overseas strategy, it is very easy to promote the business events globally. 2Local marketing Overseas or International Marketing
Running Head: ReportAs we know that, the strategies are playing the significant role in the marketing of the business events. In this report, I have explained the key differences in the local strategy and overseas strategy in detail. Differences Between Local and overseas strategy of the business event marketingThe key difference between these two strategies are explained below:The local strategy of business events is focused on the promotion, advertising, customer segmentation activities in their own area or country and it is also known as the domestic marketing of the business events. Whereas, on the other hand, the overseas strategy of thebusiness events is undertaken at the international level [CITATION Hor15 \l 1033 ]. The area covered by the local marketing strategies is small and on the other hand overseas marketing is covering a large area for the promotion and advertisement of the business events. The involvement of the government is less in the case of domestic marketing, whereas international or overseas marketing is highly influenced by the government because of the rules and regulations of the various host countries. Promotional events activities are done in home country in the case of a local strategy, whereas these promotions otherwise organized in the different overseas countries. The access to the latest technology is possible in the overseas marketing which is the advantage for the business events, and absent in the local strategies [ CITATION Pal98 \l 1033 ]. 3
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