Report for Eco-Fone in the UK 2019

Running head: REPORT FOR ECO-FONE 2019
Report for Eco-Fone 2019
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REPORT FOR ECO-FONE 2019
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Executive Summary
The objective of the paper is to analyze the future aspects of Eco-Fone in the UK. Eco-Fone
manufactures smartphone with accessories. The management of the company has planned to
expand its retail business in two new cities. On this account, the paper attains to develop a study
regarding the customer satisfaction and product quality analysis with respect to the evolving
market demand in the UK. The paper initially discusses the disparity in the net takings of the
company’s two different shops. Looking forward, the study highlights the futuristic aspects of
the smartphone business in the UK economy.

REPORT FOR ECO-FONE 2019
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Table of Contents
Introduction......................................................................................................................................3
1. Analysis of Issues for Eco -Fone Smartphones...........................................................................3
1.1 An Overview of the Mobile phone market in the UK..........................................................3
1.2 Forecasting the UK Adult Smartphone use.........................................................................4
1.3 Smartphones – A potential market for older customers......................................................4
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table.......................5
1.5 Costs of a New Building.......................................................................................................6
1.6 Testing the Possible Difference in Net Takings in the Two Shops.....................................6
1.7 Customer Satisfaction...........................................................................................................7
1.8 Quality Procedures...............................................................................................................8
1.9 Conclusions and Import Findings.......................................................................................9
Reference list.................................................................................................................................10

REPORT FOR ECO-FONE 2019
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Introduction
Smartphone is now an integral part of human life. Its evolving strength and smart
application have emerged a huge consumer support from both developed and developing
countries. The data reveals that annual sales of smartphones are recorded at 1.5 billion. The
objective of this paper is to evaluate sale trend of Eco – Fone smartphone in UK. Since 2014,
Eco-Fone has been operating its business through two shops located at Richmond and Putney.
Recently, the company has found a new couple of purchasing trends from the customer
perspective. One trend denotes the growing number of older customers for smartphones and
another is remarkable disparity in net sales of two shops.
1. Analysis of Issues for Eco -Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
Smartphone adoption in the UK market in the last two years has grown strongly by 4%
for every year. According to the report, emailing is top most activity which is observed among
the smartphone users in the UK during 2016 and 2017 (Deloitte.co.uk 2020). Following that
people make calls from the smartphone. This report clearly states that usage of smartphone in
work is dominated by email accessing. Evolving numbers of utility apps with the affordable
price rate has been set to capture the mass number of customers (Chiyangwa and Alexander
2016). Smartphone is the integral part of the today’s life style in the UK. From education to
household sector, smartphone has overwhelming presence across the country. Afterwards, it
could retain 45% of the cost in future if smartphone owners want to resale the product in the UK
market. The advanced IT security and strong understanding of the consumer demand enhances
the acceptance across the smartphone consumers. The use of smartphone is not only limited for