This assignment delves into a comprehensive analysis of Baker's Delight, a prominent Australian bakery chain. Students are tasked with evaluating the company's internal factors (strengths & weaknesses) as well as its external environment (opportunities & threats) using SWOT analysis. The analysis should consider political, economic, social, and technological aspects impacting the business. Furthermore, the assignment requires formulating strategic recommendations to enhance Baker's Delight's performance and competitiveness within the market.