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TABLE OF CONTENTS INTRODUCTION FOR TOUR OPTION MANAGEMENT

   

Added on  2020-02-03

15 Pages4795 Words458 Views
Tour Operation Management1

TABLE OF CONTENTSINTRODUCTION................................................................................................................................4TASK 1.................................................................................................................................................41.1 Analyzing the current and recent trends and developments in the context of tour operator's industry.............................................................................................................................................4TASK 2.................................................................................................................................................52.1 Stages and time scales involved in creating holidays.................................................................52.2 Evaluation of the suitability of different methods of contracting for different components of the holiday........................................................................................................................................62.3 Calculation of selling price of a holiday from given information..............................................7TASK 3.................................................................................................................................................83.1 Evaluating the planning decisions in relation to designing the selected brochure.....................83.2 Assessing the suitability alternative of a traditional brochure for the various types of tour......93.3 Evaluating the suitability of different methods of distribution which are used to sell the holiday packages for the different types of tour operator................................................................9TASK 4.................................................................................................................................................94.1 Strategic decisions made by different types of tour operators....................................................94.2 Comparison of tactical decisions that could be taken by a selected tour operators in different situations.........................................................................................................................................11CONCLUSION..................................................................................................................................12REFERENCES...................................................................................................................................132

LIST OF TABLETable 1 Time scale for creating holiday from London, UK to Paris, France.......................................6Table 1: Calculation of selling price of a holiday.................................................................................83

INTRODUCTION Tour operation may be served as an important constituent of the tourism industry. In thepresent era, tourism is one of the main industries which make vital contribution in the GDP of thenation. In this, tour operation is highly required because it includes number of industries in it suchas aviation, hospitality, food, entertainment etc (Williams, 2011). Moreover, tour operator considersnumber of tour components while designing the effectual holiday packages for the customers. Forthe effective management, tour operators make more focus on promotional aspects which the aim toattract more tourists. This in turn helps in the generation of foreign currency and thereby offersopportunity to the country to make balance in their payment system (Hammond, 2013). The presentreport is based on Thomas Cook which is one of the largest tour operation companies. It offersattractive tour packages to the visitors at affordable prices. In this context, the present report willdiscuss the current trends of tour operation industry. Further, it will also shed light on the variedtypes of tour operator who are involved in planning the tour packages. Report will also describe thedifferent types of strategic and tactical decisions which are made by the tour operators. TASK 11.1 Analyzing the current and recent trends and developments in the context of tour operator's industry Travel and tourism is one of the main sectors of UK which is growing with the very highpace. This sector also offers wide range of employment opportunities to the different industries suchas food, accommodation, transportation etc. In the recent times, tour operation industry places highlevel of emphasis on preparing and offering the luxurious tour packages to the customers whichmake their holiday experience more memorable. Growth and success of this sector is highlyaffected by the level of mass tourism (Solutions to Problems in Tourism, 2016). In UK, there areseveral points of attraction which influence both domestic and international people to visit there. Itincludes colleges, historical palaces, monuments, beaches etc. By considering this fact, there are several programs have been developed by UKgovernment to promote travel and tourism sector. This aspect has placed significant impact on thetour operation industry in the positive way (Evans, Stonehouse and Campbell, 2012). There issignificant growth takes place in the number of tourists with the passing of time which proves to bemore beneficial for the tour operation industry in terms of high productivity and profitability. Forinstance: British people prefer to visit the places of Great Britain rather than other places. Alongwith this, people of other countries like India, China prefers to select UK while planning for the4

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