Report on Marketing Plan of Samsung
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Added on 2020-04-01
Report on Marketing Plan of Samsung
Added on 2020-04-01
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Running Head: MARKETING PLAN1MARKETING PLAN Name, Student ID:Campus:Unit code:Term: Year:
MARKETING PLAN 2Executive summaryThis report provides a marketing strategy plan for Samsung Leader 8. The report also provides an in-depth analysis and evaluation marketing that Samsung has. The research draws attention that Samsung is a new product and requires a solid market plan for its progress. An assessment of Samsung Leader 8 qualities analysis and shortcomings and opportunities and threats play a fundamental role in the establishment of this investigation. The plan emphasizes the organization development system and recommending actions which can be taken to expand new client connections. This marketing plan covers the background, objectives, SWOT analysis, marketing strategy, action plans to achieve the goals and implementation and control of the design.
MARKETING PLAN 3Table of Contents1.0Background information....................................................................................................41.1Company..........................................................................................................................41.2Product.............................................................................................................................41.3Vision................................................................................................................................41.4Marketing objectives.......................................................................................................41.5Financial goals.................................................................................................................42.0Situation analysis................................................................................................................52.1Samsung Leader 8 SWOT analysis...............................................................................52.2Competitive analysis of Leader 8...................................................................................63.0Marketing strategy.............................................................................................................63.1Product strategy..............................................................................................................73.2Place strategy...................................................................................................................73.3Price strategy...................................................................................................................73.4Promotion strategy..........................................................................................................74.0Action programs for achieving the marketing and financial objectives........................85.0Implementation and control of the marketing plan......................................................106.0Conclusion.........................................................................................................................10References.....................................................................................................................................12
MARKETING PLAN 41.0Background information1.1CompanySamsung is known as the world’s largest manufacturer of smartphones and other electronic devises. It is also a leading manufacturer of LCD panels and televisions. Samsung has impressive design capabilities; it was able to develop and roll out Samsung Pay in less than a year. The company has long-standing relationships with distributors and retailers all over the world.1.2ProductSamsung Leader 8 is a spectacular modern smartphone that houses a super fast Qualcomm Snapdragon 821 processor, 4GB of RAM and 64GB internal storage plus micro SD expansion. The phone has a classy look due to the golden highlights, gold knobs in an "old school' keyboard and great forte aluminum construction. Leader 8 is run by a 2300 mAh battery that supports wireless charging. The handset has a 12 MP rear camera and a 5 MP front camera. It measures 130.2 62.2 15.9mm and weighs 235g. This beast has Android Nougat software and packs S voice, Samsung Pay and a multi-functional configurable hotkey. Improve product awareness by invigorating interest in the product.1.3VisionSamsung’s vision is to “inspire the world, create a new future” Samsung commits to communities by leveraging its three key strengths, creative solutions, innovative commodities and new technology. Samsung hopes to a richer experience and better world through these efforts.1.4Marketing objectivesBuild and raise awarenessIntensify market and customer knowledgeIncrease the number of followers on social media1.5Financial goalsGenerate revenue from the product through various sales methods and advertising
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