Report | Business Model Canvas2022

Running head: BUSINESS MODEL CANVAS
Business Model Canvas
Name of the Student:
Name of the University:
Author note:

BUSINESS MODEL CANVAS1
Executive Summary
This paper has elaborated on the analysis of the business model of Iconic Fashions. The
different aspects of the firm are examined in this report for gaining a clear insight of how the
firm operates its business and with what resources. With the same, the different coordination
level among the various building blocks of business model canvas are discussed in this
report.

BUSINESS MODEL CANVAS2
Table of Contents
1. Introduction........................................................................................................................3
2. Discussion..........................................................................................................................3
2.1. Business Model...........................................................................................................3
2.1.1. Building Blocks....................................................................................................4
2.1.2. Interrelationships..................................................................................................6
2.1.3. Critical Success Factors.......................................................................................7
2.1.4. Downside Risks....................................................................................................7
2.1.5. Business Model Changes.....................................................................................7
3. Conclusion..........................................................................................................................7
4. Recommendations..............................................................................................................8
References..................................................................................................................................9
Appendices...............................................................................................................................10
Appendix 1: Business model canvas of Opera Australia.....................................................10

BUSINESS MODEL CANVAS3
1. Introduction
Development and innovation have always been the key source of gaining competitive
advantages for the business organisations as they are something that is highly required to
meet the needs, expectations and varied customer preferences with the changing time (De
Massis et al., 2015). Iconic Fashion is considered to be the best one stop shop that provide
fashion solutions to the customers. It is a well-established fashion distribution company that
is based in Amsterdam. The company distribute different fashion brands in both the North
and West European parts. The Headquarter of the company is based in Amsterdam and it take
care of the sales, warehousing communication, marketing logistics, invoicing, shipping,
collecting and credit insurance. This paper shall elaborate on assessing the business model of
Iconic Fashion in terms of the Business Model Canvas Framework.
2. Discussion
2.1. Business Model
The Business model of a company is something that describes the rationale of how it
creates, delivers and captures the value in terms of cultural, social and economic contexts. It
is the plan of a company for making business profit (Joyce & Paquin, 2015). It is to note that
Iconic Fashion is one of the most famous clothing and fashion shops in Amsterdam. It
delivers current and stylish collection of both men and women apparel and all of them are
sourced from the most coveted international and national brands. Some of the most notable
are Nine West, Lipsy, Replay, U.S. Polo Assn., Valentino etc. Below is mentioned a brief
overview of the different elements of business model canvas of the company: