Report on Profile International Market

Added on - 21 Apr 2020

  • 17

    pages

  • 3469

    words

  • 4

    views

  • 0

    downloads

Showing pages 1 to 4 of 17 pages
Running head: PROFILE INTERNATIONAL MARKETProfile international marketName of StudentName of UniversityAuthor Note
1PROFILE INTERNATIONAL MARKETTable of Contents1. Defining media requirements.................................................................................................21.1 Identifying characteristics of target audience...................................................................21.2 Analysing product market factors....................................................................................31.3 Analysing creative requirements of advertising message................................................31.4 Identifying media merchandising requirements...............................................................41.5 Confirming media budget and identifying legal and voluntary constraints.....................42. Selecting media vehicles........................................................................................................52.1 Identifying merits of media vehicle alternatives..............................................................52.2 Evaluating alternate media vehicle with other media vehicles.........................................52.3 Selecting media vehicles that target audience..................................................................62.4 Selecting media vehicles that meet creativity..................................................................62.5 Ensuring media vehicles comply with legal requirements...............................................73. Determining media schedule..................................................................................................73.1 Ensuring duration of media schedule meet advertising brief requirements.....................73.2 Determining distribution of messages..............................................................................83.3 Creating media schedule...................................................................................................83.4 Developing alternative media schedule............................................................................93.5 Determining testing schedule for media plan...................................................................94. Producing media plan...........................................................................................................104.1 Creating media plans that define requirements for advertising brief.............................10
2PROFILE INTERNATIONAL MARKETExecutive summary..............................................................................................................10Situation analysis..................................................................................................................10Marketing strategy................................................................................................................10Customer analysis.................................................................................................................10Product benefits and unique selling proposition..................................................................10Pricing strategy.....................................................................................................................11Competitive analysis............................................................................................................114.2 Specifying recommended media and vehicles...............................................................11Media strategy......................................................................................................................11Media scheduling..................................................................................................................114.3 Ensuring media plan contains budget allocation............................................................12Budget...................................................................................................................................124.4 Identifying impact of advertising...................................................................................12Advertising analysis.............................................................................................................12Product awareness goals.......................................................................................................12Target audience....................................................................................................................12Evaluation campaign............................................................................................................12Reference..................................................................................................................................13
3PROFILE INTERNATIONAL MARKET1. Defining media requirements1.1 Identifying characteristics of target audienceIn order to determine the target market of an organisation, it is important for managersto formulate a plan that can extract the tastes and preferences of the individuals. The use ofmedia planning is important in this regard. Target audiences can be determined based on thecharacteristic of the product as well as the people of the society1. In this regard, an examplecan be obtained based on identifying target audience from advertising brief. An organisationsuch as Power Energy manufactures drinks for sports people. Hence, the advertising brief forsuch a company can be as:Client name:Rhian Stewart, Marketing Manager, Power EnergyProject name:Energy drinks launchPrepared by:John Allen, Media Planner, Power EnergyCampaign objectives:The energy drinks can help in maintaining fitness and remainenergised throughout the day. The advertising brief is to promote the importance of theenergy drinks for the people.Target audience:The target audience for this product is the sportsperson. Apart from this,Power Energy also collaborates with fitness centres of the region.Media strategies:The promotion is made in sports channels that available in the respectivetelevision networks. Apart from this advertisement and hoarding boards will be placed in thecity to attract audiences within the 9thof next month.1Katz, Helen.The media handbook: A complete guide to advertising media selection, planning, research, andbuying. (Taylor & Francis, 2016).
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document