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Report On Telstra Company || Telecommunication
14 Pages3714 Words71 Views
Added on 2020-02-23
Report On Telstra Company || Telecommunication
Added on 2020-02-23
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Running head: Marketing and management Marketing and management
Marketing and management Table of ContentsIntroduction.................................................................................................................................................4Background of the company........................................................................................................................4Growth and profitability..............................................................................................................................4Macro environment.....................................................................................................................................5PESTLE analysis.........................................................................................................................................6Market segments of Telstra.........................................................................................................................7Marketing mix of Telstra.............................................................................................................................8Involvement of primary segment in terms of decision making process.......................................................9Competition in Telstra...............................................................................................................................10Positioning Map........................................................................................................................................12Conclusion.................................................................................................................................................13Recommendation.......................................................................................................................................13References.................................................................................................................................................142
Marketing and management Introduction The report presents a brief overview of the Telstra Company. It describes that how the company provides telecommunication products and services to its customers. It explains the growth and profitability of the company. It analyses and evaluates the micro and macro environment of the company. It explains that how external macro environment factors affect the business activities of the company. Telstra is one of the biggest telecommunication companies across the world. The report also explains the primary and secondary market of the company. It describes that how the company involves the primary market segment in the decision-making process. It explains the market mix strategies of the company. The report tells that how the competitors influence the business activities of Telstra. It also evaluates and analyzes the strengths and weaknesses of the company. It analyzes that how the company is increasing its business in the market. Background of the company Telstra Corporation Ltd. is an Australian telecommunication and media corporation which was founded on 12 June 1975. It provides telecommunication network and market voice, internet access, mobile, pay television and other products and services. It is one of the largest telecommunication company in the world. Telstra head office is located in Melbourne, Australia.It also provides GSM, CDMA, 3G wireless and satellite services to worldwide customers (Dalcher, 2014). Currently, the company operates and manages the telecommunication network in more than 19 countries globally. The main vision of the company is to enhance and improve its position in the market. Telstra has made many worldwide investments in the Asia Pacific areas. The Australian government sells 4.9 percent of share to the individual and institutional investors to stake in the association partial privatization. The company established a special department which is responsible for the development of the data, e-commerce business and internet. The company also launched a new generation of the mobile network to share and exchange the server. The company uses customer focused marketing strategy and value differentiation strategy to achieve the organizational goals and objectives (Loomis & Taylor, 2012). 3
Marketing and management Growth and profitabilityThe Telstra makes excellent growth and profitability strategies to gain various advantagesin the market. Telstra earning income isapprox$636million underthe NBNdefinitive agreements (Raiche, 2015).Net cash from operating activities has increasedand the revenue of the Telstra is approx $27.1 billion (2016) and the operating income is approx $6.3 billion (2016).The total profits and assets are also increasing day by day. The total profit of the Telstra is approx $5.8 billion (2016) and the total assets are approx $40.45 billion (2015). The total equity of the company is approx $14.51 billion (2015). Retail revenue of Telstra: Telstra retailers provide various kinds of telecommunication products and services to its customers (Moorhead, 2015). The retail revenue of the company is showing in below chart. (Source: Somasundaram, 2017) Macro environment The macro environment is a situation that exists in an entire economy. The macro environment factors include the external and uncontrollable factors which influence an organizational decision-making process and affect its strategies and performance. The external environment also affects the business activities of the company. Thus, the company should 4
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