Report On Waitrose - Effective CSR Activities To Attract Customers

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of a project............................................................................................1
P2 Suitable project management plan.........................................................................................2
P3 Work breakdown structure and Gantt chart to provide time frame.......................................3
TASK 2............................................................................................................................................4
P4 Small scale research by applying qualitative and quantitative method.................................4
TASK 3............................................................................................................................................6
P6 Appropriate recommendations as per the research..............................................................10
P7 Reflective report...................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
For every kind of business it is highly required to adopt the Corporate social
responsibility which means that there are are some obligations which a company face to fulfil the
objectives of society. There are certain tools and techniques which are being utilised for
resolving the issues (Baiden and Price, 2011). Company chosen for this report is Waitrose which
is a multinational company dealing in foot retail across the globe and it has been established in
1904. There are certain things which are being discussed like data collection techniques which
will be used to gather the appropriate data for carrying out essential activities.
TASK 1
P1 Aims and objectives of a project
It is highly essential for an organisation to adopt and carry out CSR activities so that
goodwill can be attained in effectual manner. Management of Waitrose have to utilise this in
order to attract the customers for gaining market share in an effectual manner. For a big company
it is not easy to apply CSR activities but they can help the society in order to uplift the social and
economical factors (Bakker and et. al., 2011). Therefore, it is highly essential to apply CSR
activities to gain sustainability.
TOPIC: “Applying CSR activities within Institutions to meet sustainable objectives.”
Background of the project:
In this kind of approach, sustainability mainly aids out in reducing and removing the
negative factors and replacing them with the positive ones. CSR activities mainly enables an
organisation to deal with dynamic environment and brings sustainability to aims and objectives
so that competitive advantage can be gained. By applying this kind of techniques in Waitrose,
leading position can be taken in marketplace (Beringer, Jonas and Kock, 2013). This in turn
provides advantages to the social and economical factors in effectual manner for upraising the
society standards.
Aim: To apply CSR activities in the company to attain sustainable goals: A case study of
Waitrose in UK.
Objectives:
 Measuring out utilisation of CSR activities for attaining sustainable objectives.
 Determining the relation between applying CSR and gaining competitive advantage.
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