Birth and Popularity of OTT Platform

Research and study
skills

Table of Contents
1) Title- “To analysis about birth and popularity of OTT (Over- The- Top) Platform”..................1
2) Introduction to chosen research area...........................................................................................1
Background to the research....................................................................................................1
Research aim and objectives..................................................................................................1
3) Literature review..........................................................................................................................2
To get better understanding about the concept of Over-The-Top platform and birth of these
OTT platform..........................................................................................................................2
To evaluate the various reasons and factors that contributes in emerging popularity of OTT
platform that influence people to chose these services..........................................................3
To determine the possible factors that are creating challenges and threats for an OTT platform
and service provider...............................................................................................................3
4) Description and justification of research method........................................................................4
5) Consideration of ethical and professional issues.........................................................................5
6) Limitation of study......................................................................................................................6
7) Research activity and timescale...................................................................................................6
8) REFERENCES............................................................................................................................8

1) Title- “To analysis about birth and popularity of OTT (Over- The- Top)
Platform”.
2) Introduction to chosen research area
Background to the research
Over the top platform or OTT services are basically those type of video or online
streaming media that provide a direct access to movies or TV shows through sending these
media directly to viewer with the help of internet (Park, 2019). The importance and popularity of
OTT platform is increasing and the main reason behind its popularity is that they provide an easy
access to original and unique content together with multiple compatibility that can be easily used
and seen on Mobile phones, personal computers, smart and normal TVs thus provide more
options to match the comfort and convinced level of customers. Thus, a research is conducted on
to evaluate the main reasons and factors that are leading enhancement in popularity of these Over
the top Platforms that are intending and influencing people to chose them.
Research aim and objectives
The main aim behind conducting this investigation is to, “ To analysis about the concept of
OTT platform and its popularity together with evaluation of the possible threats and challenge
faced by them.”
Research objectives
The main motto or objectives behind conducting this reserch project are stated as follows:
 To get better understanding about the concept of Over-The-Top platform and birth of
these OTT platform.
 To evaluate the various reasons and factors that contributes in emerging popularity of
OTT platform that influence people to chose these services (McEachern and et. al.,
2020).
 To determine the possible factors that are creating challenges and threats for an OTT
platform and service provider.
Research questions
 What perspective are you having about the concept of Over-The-Top platform and birth
of these OTT platforms?
1

 What are the various reasons and factors that contributes in emerging popularity of OTT
platform that influence people to chose these services?
 What are the possible factors that are creating challenges and threats for an OTT
platform and service provider?
3) Literature review
It is that part of research or dissertation that includes discussion and evaluation of various
scholarly articles and published journals that are reviewed and analysed to get better
understanding about a specific research Topic (Park and Kwon, 2019). The main aim of literature
review is to get a framework and develop a base for further research through providing and
developing better understanding about thee research topic and its objective. Following literature
review is based evaluation of online articles and journals on the topic of Over the Top Platforms
and services a discussion and evaluation of which is provided below:
To get better understanding about the concept of Over-The-Top platform and birth of these OTT
platform
According to the view point of Meghan McAdams, 2019, Over the top (OTT) Platforms
basically refers to films, TV shows and other television content provided through use of a high-
speed Internet connection in place of making se of cable or satellite provider. The main reason
that has lead to the birth of includes the expansion in online communications platform with use
of new and more innovative technologies that are enhancing personalized experiences through
facilitating more comfort for customers and viewers. Further, the companies that are operating in
broadcast and digital media sectors at worldwide level are making continuous and increased
efforts for innovating new technologies that are helpful and facilitates better generation of fresh
revenue streams through making a shift to online platforms that permit easy and fast
downloading of content, like music, TV shows and films.
Further, the main reason that has lead to birth of these OTT platforms like Netflix, Amazon
Prime, YouTube, etc includes the increasing role of IT and modern technique that are responsible
and facilitates their birth through providing better access to high speed internet and bandwidth
(Wellmann, 2019). Beside this, the increasing trend and culture of cord cutting behaviour of
society also facilitated this new system of broadcasting and providing videos and other content
directly through internet. Thus, the main reasons that has contributed to the birth of Over the top
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