Table of ContentsSUBMISSION 1 : RESEARCH DESIGN PROPOSAL ..............................................................2Chapter: 1 Introduction ...................................................................................................................2Chapter 2: Research Methodology...................................................................................................3Research approaches :............................................................................................................4Research methods :.................................................................................................................4Types of data,.........................................................................................................................5Data sampling :.......................................................................................................................6Chapter 3: Data Analysis ...............................................................................................................7Chapter 4: Ethics, Values, Referencing and Presentation ...............................................................7REFERENCES................................................................................................................................81
SUBMISSION 1 : RESEARCH DESIGN PROPOSAL TITLE : “To examine the importance of employee motivation on enhancing salesof business”. A case study on ALDI. Chapter: 1 Introduction Employees motivation is essential for organization in getting success because itis considered as factor that encourage to employees for pursuing their particular task orwork with an appropriate manner. In other words, there are various factors that haveinfluence on employees motivation such as biological, social as well as emotional. So,motivation is complex activity which is directly influenced by external forces. It isnecessary for every organization to consider employees motivation at work for thepurpose of getting best possible outcomes and positive result in better ways. Therefore,employers focus on providing an effective working environment which createsmotivation for employees so that they can accomplish the mission and vision of the firm(O'Leary, 2017). This research is based on ALDI which is a supermarket chain and havearound 10,000 stores in 20 countries. They provide number of products or servicesincluding foods, beverages, home appliances and sanitary items etc. in the marketplace. The main areas of this particular research is to analyze the impact of employeesmotivation on the business by undertaking different views or opinion of authors andwriters. It is beneficial for organization in increasing sales volume with the help ofsatisfying employees needs and wants. This research will help in examining theimportance of motivation that facilitates in increasing work productivity as well asprofitability of the company (Davies and Hughes, 2014). It will be beneficial forresearcher in defining the concept of employees motivation and what are the differentmethods of motivation that encourage workers in performing various tasks. Thisresearch is to be conducted for identifying the role of employees motivation onincreasing sales of the firm so that positive result can be achieved. It will be helpful fororganization as they can consider the motivation for enhancing employees skills andcapabilities for the purpose of increasing work productivity and achieve higher returns inwell manner. Therefore research topic is very important for academic and practical2
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