Research Methodology Assignment - Vodafone Malta Limited

Added on - 22 Nov 2020

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RESEARCH METHODOLOGY
Table of ContentsSubmission 1: Research Design Proposal........................................................................................3Chapter 1: Introduction...............................................................................................................3Chapter 2: Research Methodology..............................................................................................4Chapter 3: Data analysis..............................................................................................................7Chapter 4: Ethics, Values, Referencing and Presentation...........................................................7Submission 2: Literature Review.....................................................................................................7Literature Review Introduction...................................................................................................7Main Body...................................................................................................................................8Conclusion.................................................................................................................................12REFERENCES..............................................................................................................................14
Submission 1: Research Design ProposalChapter 1: IntroductionTitle:To identity the influence of Motivational Theory upon employees performance. A casestudy on Vodafone Malta Limited.Introduction of the ResearchMotivation is the process through which individual can perform operations in desirablemanner. It is clear that motivation has direct impact on performance of workforce in positivemanner. In organisation, there are numerous employees having different demands and needs, sothere must be some bridge between organisational and personal goals (Bhuvanaiah and Raya,2015). So in this case, motivational theory are essential and relevant for making long termrelations with employees and attaining goals and objectives of association. This is the techniquewhich helps association in dealing with changes which are taking place in external environment.There are different methods of motivating employees such as monetary, non monetary benefits,etc. In order to motivate workforce it is responsibility of managers to analyse requirement ofemployees to motivate them.This research is based on Vodafone Malta Limited which is one of the leading brand intelecommunication sector. This association have head quarter in Luqa, Malta. Its parentorganisation is Vodafone and established in 1989. There are different techniques used bymanagers of Vodafone Malta Limited for motivating employees such as promotion, transfer, etc.which helps to make long term relations with workforce and their personal objectives can alsoachieved. For instance: there are some incentives, commissions for sales personnel of VodafoneMalta Limited on attaining sales targets in order to satisfy them. This helps to motivateemployees as well as organisational goals are also achieved.Motivation of employees can be understood with proper theory such as Maslow's NeedHierarchy, Herberz's two factor theory, Vroom's expectancy theory, Locke's Goal setting theory,etc. With the help of these theories managers of Vodafone Malta Limited, it is easy to makeunderstand demand of employees and then improve working style of workforce. VodafoneMalta Limited has its identity because of workforce who deals with consumers and provide bestservices (Call, Nyberg and Thatcher, 2015). With the help of motivation workforce gives its besthence organisational targets can be achieved such as long term sustainability, expansion of
business, etc. There is difference in perception of workforce, so it is responsibility of manager tounderstand their demand with personal interaction, etc. so employees are motivated and theywant to become part of association for longer period. Performance are analysed on regular basis,and performance appraisal policies must be clear to workforce. In case of excellent performanceby employees, there must be reward, so confidence and motivation can be achieved which helpsin achieving organisational targets. Motivational theory plays crucial role in performance ofemployees, this is relevant for making good image in industry. With satisfaction of employees, itis clear to make retain employees for longer time, hence employees wants to join VodafoneMalta Limited and outshine among competitors in terms of revenues, sales, consumersatisfaction (Carpenter and de Charon, 2014).Research QuestionsHow to Build effective team after application of useful motivational approaches ResearchObjectivesWhat are the ways used by Vodafone Malta Limited in order to enhance employeesperformance.How to retain employees for long period of time through application of effectivemotivational techniques.Research ObjectivesTo build effective team within 2 months of time period after application of usefulmotivational approaches to improve departmental performance by 15%.To increase employees performance within 1 months by utilization of effectivemotivational theory to improve the productivity of an organization by 20%.To increase employees performance within 1 months by utilization of effectivemotivational theory to improve the productivity of an organization by 20%.Chapter 2: Research MethodologyTheoretical and systematic principles which are applied in the research are known asresearch methodology. It makes a research relevant and robust. There are many approaches andphilosophies used in research methodology which help in achieving the objective of research.Research onion is the framework which is used to step up the methods of research methodology.There are different layers of research which are explained here as under.Research Philosophy:
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