Digital Tools and Small Business Success

This assignment delves into the significant role digital tools play in driving the success of small businesses. It examines how these technologies contribute to organizational growth, enhance sales and customer relationships, and improve overall performance. The focus is particularly on Nintex, a company that leverages digital technologies, exploring its strategies and impact. Students are required to analyze the questionnaire responses provided and draw conclusions about the benefits and challenges of digital adoption in small businesses.

RESEARCH
DISSERTATION

Table of Contents
TITLE: ...........................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of the Research ....................................................................................................1
1.2 Background of the Research ..............................................................................................1
1.3 Significance of the Research ................................................................................................2
1.4 Research Aim .......................................................................................................................2
1.5 Research Objective................................................................................................................2
1.6 Research Questions ..............................................................................................................3
CHAPTER 2: LITERATURE REVIEW ........................................................................................4
2.1 Identifying the need of digital technology in small and medium business enterprises.........4
2.2 Impact of digital technology and its impact on organisational performance........................5
2.3 Scope and application of digital technology in business operations of Nintex.....................5
2.4 Ways to develop business operations at market place..........................................................6
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................7
3.1 Types of investigation...........................................................................................................7
3.2 Research Design....................................................................................................................7
3.3 Research philosophy ............................................................................................................8
3.4 Research approaches.............................................................................................................8
3.5 Data sampling .......................................................................................................................8
3.6 Data collection......................................................................................................................8
3.7 Ethical consideration.............................................................................................................9
CHAPTER 4: DATA ANALYSIS ...............................................................................................10
CHAPTER 5: COCLUSION AND RECOMMENDATION .......................................................24
5.1 Introduction.........................................................................................................................24
5.2 Conclusion...........................................................................................................................24
5.3 Recommendation.................................................................................................................24
CHAPTER 6: REFLECTION........................................................................................................25
REFRENCES ................................................................................................................................27
APPENDIX ...................................................................................................................................29

TITLE:
“The implications of digital technologies on SME’s”. A case study on Nintex.
CHAPTER 1: INTRODUCTION
1.1 Overview of the Research
Digital tools and technologies has a vast impact on all aspects of life and global economy
in recent undergoing fundamental transformation (Behrendt and et. al., 2012). Digital tools and
technologies plays crucial role in developing organisational as well as economic condition of
society. In this modern era large a wide range of people are busy with digital tools and
technologies as these are helpful in making humans life more easy and comfortable. In this
digital era competition is so high at market place and each small as well as large business
enterprises are concern on rendering variety of high featured products and services to their
potential buyers in order to satisfying their needs and wants. Information and digital tools and
technologies has a huge influence in most of the business sectors in all aspects of economy,
while business and organisations regularly undergoing towards a considerable changes. In this
modern business environment each firm is concern on adopting technologies as these are helpful
in revolutionising the rules and regulations of business enterprises, this create value in structural
transformation of enterprises. With the emergence of digital tools and technologies, profitability
of firms are increased as these are essential in providing significant direction to the business and
its operations. Nintex USA LLC is a chosen company for this particular research dissertation,
the company deals in providing workflow automation software and platform for business users,
developers and information technology professionals (Cavusgil and et. al., 2014). The
fundamental purpose of firm is to exploring their business operations through satisfying the
needs and wants of people at wide area.
1.2 Background of the Research
Today's business world has been vastly influenced through digital technologies as these
plays essential role in improving business and its operations at wide area of market. As a small
business enterprises Nintex is focused on fulfilling the basic demands of people through
analysing the market and its needs. The company was established in the year of 2006, in
Bellevue, United States. The company has around 50 employees who are contributing their vast
efforts in developing organisational operations in order to gaining high growth and success. The
1

company basically provides workflow and platform which allows users to automate core
business processes and operations (Chen, Heyer and et. al., 2015). The company mainly offers
its solutions for automating different processes, like human resource, finance, administrations
and operations. Small and medium size business are effective for economic growth of country as
these are concern on exploring their business activities at large scale through offering variety of
products and services to their users as per their choices and preferences.
1.3 Significance of the Research
The present research is based on the implication of digital technologies on small and
medium size business enterprises. The major purpose of conducting the research is to analysing
the importance of digital equipments at work place as its implications of developing
organisational performance and productivity (Dai and et. al., 2012). Organisation faces various
kind of issues and conflicts in implementation of digital tools and technologies within working
environment of firm. For this firms are providing training session to their new and existing
employees in order to developing their skills and ability to work with more passion and co-
ordinator. The current research is effective for developing skills and knowledge of learner at
market place (de Araújo, and Søndergaard, 2014). Further more digital tools and technologies
helps in enhancing the production function of firm through establishing innovative ideas and
tools at work place. High sales of firm shows profitable condition of firm as increasing sales of
firm has a direct impact on organisational growth and success.
1.4 Research Aim
This considered to be a most essential part of research dissertation as it helps in
enhancing the skills of researcher on a particular research issue and provide a significant
direction in order to reaching at final result and outcome. The fundamental aim of this current
study is to analyse the various characteristics of digital technologies and its impact on Small and
medium size business such as Nintex. The essential aim of this particular research is to
identifying the implications of digital technologies on SME’s”. A case study on Nintex.
1.5 Research Objective
This can be described as the results which are sought by the researcher at the end of the
research process, what the investigator will be able to attain at the end of the research
dissertation. These are available in the form of small statements which are needs to be closely
2

related to the statement of the problem. Some essential objectives for this particular research are
described as below:
 To identify the need of digital technology in small and medium business enterprises.
 To examine the change on organisational performance after implementing advance
application at work place.
 To explore the scope of digital application in business operations within Nintex.
 To analyse the ways by which Nintex develop their business operations at market place.
1.6 Research Questions
This described in the form of statement which are based on specific query the investigator wants
in respect to address a research issue (Eid and El-Gohary, 2013). This section of dissertation is
interlinked with research objectives as these are prepared on the basis of problem which are
associated in the research objectives. Some important question of research are associated as
below:
 What are the need of digital technology in small and medium business enterprises?
 Which kind of changes arises through implementing digital technologies at work place?
 What is the scope of digital application in business operations within Nintex?
 What are the ways by which Nintex develop their business operations at market place?
3

CHAPTER 2: LITERATURE REVIEW
2.1 Identifying the need of digital technology in small and medium business enterprises.
Businesses now a days are increasing its operations to gain customers this is only
possible if their demands are addressed in a constructive manner (El-Gohary, 2012). Technology
is one of the most important component of business in today's era, without it a business
organisation can not operate in a competitive environment. The technological infrastructure that
a company possess will affect various components of a business organization this include
efficiency, culture etc. As per the views stated by George Collins, 2017 There are various tools
and technologies which boosts the growth of a small and medium business and allows it grow
exponentially as compare to its competitors. The need of Digital technology can be described as
follows : Communication and relationship with customers : If the company carries latest tools
and digital technology environment within company, it helps company in dealing with
customers and maintaining a healthier relationship with them over longer period of time
(Hameed, Counsell and Swift, 2012). Communication with clients is also efficiently
handled because of proper digital platforms within company which allow employees to
deal with customers efficiently. Some of the ways through which they solve queries of
their customers are social media platforms, websites internet etc (Hao, Kasper and
Muehlbacher, 2012). It brings efficiency in operations : If there is proper digital technology which is being
applied within organization it helps company in reducing cost and increasing efficiency
because the time to complete a particular task gets reduced and company is able to
allocate it somewhere else, therefore this results in efficiency in operation and it increases
overall productivity of organization. There are various technological tools which are
being implemented in companies it includes inventory management software which is
responsible calculation and management of inventory (Hotho and Champion, 2011).
Executives are taking decisions by holding meetings on online platforms like Skype etc.
 Secure environment : Digital technology creates a secure environment within an
organization. The various benefits of it includes protection of financial data, decisions
taken by executives are kept confidential, computers and systems are protected with
4

passwords so that its access are not available for anybody and only authorised users can
have access for the same. These are some of the benefits which gives a company with
digital environment an edge over the other competitors. Therefore,It can be said that
helps in creating an overall secure environment within organization and is very crucial
for business organization.
2.2 Impact of digital technology and its impact on organisational performance
As per the view expressed by Hutchings and Martin, 2012, Digital technology influence
performance of an organization directly. There are various reasons why technology play a crucial
role in growth and overall development of a company. Employers compete to get fresh and
creative talent for the company, these people are responsible for creating digital technology into
a business opportunity. If a company carries an effective digital learning platform at work place
it will allow its employees to serve customers and well and responds to their queries in timely
manner which will enhance the reputation and brand image of company in the market, which
ultimately will benefit company in long run. If a proper digitisation process will be followed by
company, it will help company in managing its vast resources well and in an effective manner.
An organization performs various functions like production, inventory control, customer
relationship management etc. Digital tools and technology helps in making these process much
simpler and easier by way of reduction in cost and raising efficiency. Reduction in working
hours of employees are seen because of implementation of digital technologies within
workplace. This has helped in reducing stress of employees and this in turns raises productivity
of organization in longer run.
2.3 Scope and application of digital technology in business operations of Nintex
Nintex, is a small and medium scale business organization, which operates in software
and information technology business. The company consistently keeps on looking for new and
improved ways to serve its customers, for this it is looking for consistent implementation of new
and improved digital technologies within its organization for better and faster delivery of its
services to its customers. As per the views of Patrick Gleeson, 2018, Digital technology helps
organization in various ways to develop its operations, it is discussed as follows : A comprehensive communication : Radical improvement in communication is seen in
recent times, and this has only became possible by internet and various associated devices
such as laptops and smart phones which aids companies in achieving operational
5

efficiency within organization. Cloud technologies are also being used by business
organizations worldwide for effective communication and storage of data. As there is a
continuous increase in processing speeds and storage capabilities of computers it has lead
to development of new communication technologies. Emerging virtual technologies will
ease the way for executives, technologists etc. to make their presentations as anywhere
and anytime over the globe (Ifinedo, 2011). Resource Management : Efficient Digitalised environment are changing resource
management radically and also the workings of employees within organisation. Experts
are being deployed everywhere all over the world to solve problems related to work as
well as production process.
 Savings in Labour : Implementation of digitised environment has saved a lot of cost in
terms of labour spending for company. Business operations are using automation and
automated learning procedure which will help companies to perform well. Young people
are more enthusiast for taking programming and coding as their career fields. Around 25
million programmers are working globally (Schroll, and Mild, 2011). Nintex is
continuously looking to implement automated machinery and digitization process within
company which enables it to reduce its reliance on manual labour in terms of employee
cost and inefficiency etc.
2.4 Ways to develop business operations at market place
As per the view point of Yan, 2011, For a company to grow it has to manage and develop
it business operations well. What makes a MNC to stand out of other companies is its ability to
operate on a huge scale and managing and developing business operations alongside. Nintex is
medium enterprise in service sector which is continuously looking to expand its business
operations. This can be achieved by following various ways of implementation (Nakamura,
2017). These includes training new employees in procedures of company. Employees are
strength of any organization a motivated and confident workforce will result in efficiency and
productivity in overall business operation within organization. The idle time is also one of the
factor which reduces productivity and overall profitability of an organization. A company should
look for reducing these idle time by proper management and monitoring of processes and
procedures. If there exist some bottlenecks within processes such should be addressed at the
foremost and solutions for the same should be devised. Yet another thing on which a company
6

can focus to improve and develop its business operations is to reduce its cost of operations if the
cost of operations will be low, the size of operations will automatically increase. Company
should focus on reducing its man power cost, cost of equipments etc. Efficient management of
supply chain is yet another way to manage and develop business operations in the market
(Kannabiran and Dharmalingam, 2012).
CHAPTER 3: RESEARCH METHODOLOGY
It is technique by which various research processes are carried out in effective manner. It
deals with various procedures of research which are concerned with describing various steps
which are involve in different research by what way research processes is being carried out in a
systematic manner. These methodology consists of surveys, interviews, publishing of research.
It consists of various techniques like theoretical model, phases and quantitative processes. It
consists of various types of tools and techniques which help to perform different types of
operation in research operations. This part is diversify in different parts which impact the
investigator to achieve effective outcomes.
3.1 Types of investigation
There are different types of research processes which help the researcher to perform
different types of research by the researcher. Researcher select authentic methods which help
them to perform different types of research. Research methods are classify in two different parts
in order to execute research such as Quantitative research and Qualitative research. Researcher
consider qualitative research methods because it can be determine easily by any individuals. It
also give effective outcomes because these outcomes are in form of hypothesis, theories, and
various types of assumptions.
3.2 Research Design
Research design is deals with tools and techniques which helps to collect and analysis
different types of data which helps to measure the different values of data in order to solve the
various problems of research. It includes different objectives like collection of various data,
procedure to analysis, responsibility, probable outcomes,and probable outcomes. There are three
different types of research design like Exploratory research design, Descriptive research design
and Casual or research design (McDermott, and Prajogo, 2012). Exploratory research design is
being taken into consideration which is based on qualitative research processes.
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3.3 Research philosophy
It deals with different types of source, their nature and development of skills and knowledge. It
can be explained as it is processes in which record and determine different data which is
concerned with research. It is diversify in two parts like interpretive and positivism. Investigator
take consideration of interpret ism which help to accomplish different outcomes .
3.4 Research approaches
This approach concerned on to analysis of different objectives of data which are in
numerical formate. It help to allows investigator to calculate different numerical parts of research
which contains lots of complications in order to find positive outcome. There are two types of
research approaches inductive and deductive, in this report inductive research approach have
been selected (Kmieciak, Michna and Meczynska, 2012).
3.5 Data sampling
Data sampling is procedure to find statical analysis which are used to select, manipulate
and determine a representative subset of data points to determine various patterns and trends in
the bigger data set which are being determined. Sampling allows data scientists, predictive,
models and other data analysts to work with a small, manageable amount of data in order to
build and run analytical model quickly. Data sampling are based on random numbers and
probability.
3.6 Data collection
It is systematic approach to gather and measure relevant information from a different
source to get a complete and accurate picture of different area of interest. Data collection enables
an individuals a person or organisation to answer relevant questions, evaluate outcomes and
make predictions about the possibilities made for future and trends.
Methods of data collection:
There are two types of data collection methods like secondary data collection methods
and primary data collection
Primary data collection:
Primary data collection is based on various mathematical calculation in different format.
It includes quantitative data collection and analysis which are concerned with closed ended
8

questions, methods of correlation and regression, mean, mode and median and many others
methods.
Secondary data collection methods:
This method is concerned about the those information which are published in books,
newspaper, magazines, journals, online portals and many others. There is huge amount of data
collection in order to gather information about different research (Laforet, 2011).
3.7 Ethical consideration
Ethical consideration in performing research are very important in order to maintain
effective objectives. Ethics are the norms and standard which are conduct to assume the methods
which is implemented in research are right or wrong. The purpose of ethical consideration are
determine various consideration which are assumed in research it explain the various issues
which are arises while performing the research processes (Valmohammadi, 2011).
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CHAPTER 4: DATA ANALYSIS
Questionnaire
Q1) Does Digital tools and technologies are effective for organisational
growth?
Frequency
 Yes 36
 No 4
Q2) What is the importance of Digital technologies on small business
enterprises?
Frequency
 Increasing productivity 10
 Enhancing Sales 12
 Developing performance 8
 Improving revenue 5
 Attracting customers 5
Q3) In which age group the use of Digital equipments and applications are
high?
Frequency
 10 to 15 5
 16 to 35 20
 40 to 60 10
 60 to 80 5
Q4) Business organisation in which sector of economy requires digital
learning platforms?
Frequency
 Service Sector 10
 Manufacturing Sector 20
 Agriculture 10
Q5) Does small business enterprises such as Nintex introduce various digital Frequency
10

technologies in developing organisational performance?
 Strongly Agree 25
 Agree 10
 Strongly Disagree 2
 Disagree 3
Q6) What are the impact of digital technologies on various components of a
business enterprises?
Frequency
 Efficient inventory management 10
 Reduction in production cost 15
 Enhance Customer relationship management 15
Q7) Nintex use digital technologies in order to make their services more easily
available or accessible?
Frequency
 Agree 32
 Uncertain 5
 Disagree 3
Q8) Does digital technologies requires up-gradation in skills and knowledge
of employees?
Frequency
 Required 37
 Not required 3
Q9) Does digital technologies opens up new doors of opportunities for
business organisation?
Frequency
 Yes 32
 No 8
Q10) What are the digital tools require by organisation for effective
implementation of digital learning environment within organisation?
Frequency
 Cloud Computing 10
11

 Web storage terminals 10
 Electronic Appliances 20
Q11) Recommend various ways by which Nintex can sustain a higher position
at market place and gain huge amount of profit and revenue.
Thematic Analysis
12

Theme 1: Digital tools and technologies are effective for organisational growth.
Q1) Does Digital tools and technologies are effective for organisational
growth?
Frequency
 Yes 36
 No 4
Interpretation:
As per the above mentioned report it has been concluded that Does Digital tools and
technologies are effective for organisational growth and success, so each small as well as large
business enterprises are concern on implementation various tools and technologies at work place
as to enhancing their performance. It is imperative from above statistical data, respondents
believes that digital technology helps in effective organizational growth if its application is done
properly and problems, if any in its implementation is addressed. When asked from respondents
in this regard 36 said yes it is effective. However 4 people said it is not effective.
13
36
4
Yes
No

Theme 2: There are various importance of Digital technologies on small business enterprises.
Q2) What is the importance of Digital technologies on small business
enterprises?
Frequency
 Increasing productivity 10
 Enhancing Sales 12
 Developing performance 8
 Improving revenue 5
 Attracting customers 5
Interpretation:
Digital technology helps is very useful for medium and small scale organization to
expand its business operations over time. When questions were asked in this regard from
respondents that whether digital technologies is important for small and medium enterprise their
answers were mixed, 10 people said that it leads to an increase in Productivity, 12 people said
that it leads to an increase in sales, 8 people said that it develops performance of organization at
14
10
12 8
5
5
Increasing productivity
Enhancing Sales
Developing performance
Improving revenue
Attracting customers

market place, 5 people said it improves revenue, and 5 said that it helps in attracting more
customers for company.
15

Theme 3: In different age group people are widely applying digital equipments in their daily
life.
Q3) In which age group the use of Digital equipments and applications are
high?
Frequency
 10 to 15 5
 16 to 35 20
 40 to 60 10
 60 to 80 5
Interpretation:
Digital technologies are usually accepted among people of all age groups but the use of
technology is more in age group of 16 to 35 as 20 respondents replied in a positive way for this
and hence the company should target this age segment more for growth of its business.10
respondents believes that age group of 10 to 15 is more active in using digital tools and
technologies. 10 respondents believe that age group of 40 to 60 is more keen in using digital
tools and technologies. And only 5 respondents said that age group of 60 to 80 is a frequent user
of digital tools and technology.
16
5
20
10
5
10 to 15
16 to 35
40 to 60
60 to 80

Theme 4: In each sector of economy digital learning platforms is required.
Q4) Business organisation in which sector of economy requires digital
learning platforms?
Frequency
 Service Sector 10
 Manufacturing Sector 20
 Agriculture 10
Interpretation:
Usually digital tools and technology is essential for every sector of an economy to grow
in this technological era. Be it manufacturing, services or agricultural. When question were asked
in this regard from respondents most of the people replied in favour of manufacturing sector as
20 out of 40 respondents said that it is essential for manufacturing sector to implement digital
tools and technology. And 10-10 respondents said that services and agricultural sector are
17
10
20
10
Service Sector
Manufacturing Sector
Agriculture

equally important to implement digitisation process. Hence it is quiet evident from above data
that manufacturing is sector is the most crucial for implementation of digitisation as it is an
important part of economy.
18

Theme 5: Small business enterprises such as Nintex introduce various digital technologies in
developing organisational performance.
Q5) Does small business enterprises such as Nintex introduce various digital
technologies in developing organisational performance?
Frequency
 Strongly Agree 25
 Agree 10
 Strongly Disagree 2
 Disagree 3
Interpretation:
When question were asked from respondents in this regard that whether digital tools and
technologies are being implemented by Nintex for developing organizational performance, 35
respondents were agreed and strongly agreed with the same and 5 people were disagreed and
strongly disagreed. Hence it is quite evident from above data that people do believes that
company is implementing digital technology for enhancing organizational performance.
19
25
10
2
3
Strongly Agree
Agree
Strongly Disagree
Disagree

Theme 6: There is huge impact of digital technologies on various components of a business
enterprises.
Q6) What are the impact of digital technologies on various components of a
business enterprises?
Frequency
 Efficient inventory management 10
 Reduction in production cost 15
 Enhance Customer relationship management 15
Interpretation:
Digital technology affects each and every component of a business organization be it
production, inventory, customer relationship etc. and thus it can be said that no operations and
working of a company is untouched from the process of digitisation. When asked from
respondents in this regard 15 people said that it enhances customer relationship management,
whereas 15 people said that it leads to a reduction in production cost and 10 people said that it
leads to management of inventory system efficiently. Hence it is visible from above data that
digital technology affects each and every components of business organization.
20
10
15
15
Efficient inventory
management
Reduction in production cost
Enhance Customer relationship
management

Theme 7: Nintex use digital technologies in ordfer to make theor services more easily
available or accessible.
Q7) Nintex use digital technologies in order to make their services more easily
available or accessible?
Frequency
 Agree 32
 Uncertain 5
 Disagree 3
Interpretation:
Nintex is a medium scale business organization and is continuously improving its
business processes for gaining more customers and making their services more easily available
and accessible. When asked from respondents in this regard 32 said that they agree with the same
5 people said that it is uncertain and 3 people disagreed with the same.
21
32
53
Agree
Uncertain
Disagree

Theme 8: Digital technologies requires up-gradation in skills and knowledge of employees.
Q8) Does digital technologies requires up-gradation in skills and knowledge
of employees?
Frequency
 Required 37
 Not required 3
Interpretation:
Just an implementation of digital technologies is not enough its implementation and use
should be known to individuals working within organization and it is only possible if their skills
and knowledge are nourished through proper development programme and training. When
question was asked from respondents in this regard 37 people believes that such training is
required for employees, however only 3 said that such training is not required.
22
37
3
Required
Not required

Theme 9: Digital technologies opens up new doors of opportunities for business organisation.
Q9) Does digital technologies opens up new doors of opportunities for
business organisation?
Frequency
 Yes 32
 No 8
Interpretation:
With implementation of digitisation process within organization it is opening up doors of
opportunities for organization to expand its business operations in different markets all over the
globe be it a multinational or a small and mediums size company. When question was asked in
this regard from respondents whether it is opening up opportunity doors for companies 32 said
yes it has created more opportunities however only 8 people said that it does not lead to an
increase in opportunity for company.
23
32
8
Yes
No

Theme 10: The digital tools require by organisation for effective implementation of digital
learning environment within organisation.
Q10) What are the digital tools require by organisation for effective
implementation of digital learning environment within organisation?
Frequency
 Cloud Computing 10
 Web storage terminals 10
 Electronic Appliances 20
Interpretation:
There are various elements of digital technologies which are frequently used by companies for
implementing digital learning platforms in an organization. Some of the tools include cloud
computing, web storage terminal, various electronic appliances etc. when asked from
respondents in this regard 20 out of 40 people believed that electronic appliances is most used
digital tools, 10 out of 40 said cloud computing, and another 10 out of 40 said web storage
terminals are also very important digital tools used by companies.
24
10
10
20 Cloud Computing
Web storage terminals
Electronic Appliances

CHAPTER 5: COCLUSION AND RECOMMENDATION
5.1 Introduction
This can be considered as the final stage of research project as it emphasizes on drawing
valid and reliable outcome for a specific report. The researcher is able to summarize the
conclusion through analysing the research issues in effective and efficient manner. This section
of research the helps reaching at final result and out put through analyse the total research in
effective manner.
5.2 Conclusion
As per the above mentioned report it has been concluded that each business organisations
are concern on implementing digital tools and technologies at work place in order to enhancing
performance and production at work place. Digital tools and technologies has a huge impact on
organisational growth and success, the digital equipments plays effective role in performing
various business operations in effective way. Digital technologies has a direct influence on sales,
profitability and revenue of firm, these are effective in properly implementing all resources in
well planned and effective direction. With the help of establishing effective tools and
technologies organisations can attain high growth and success at market place. Small and
medium size business enterprises not only contribute significantly to modify living standards,
employment generation and poverty reduction but it also brings about substantial domestic or
local capital formation and achieve high level of productivity and capability.
5.3 Recommendation
Digital tools and technologies are impactful for each small as well as large business
enterprises. The business organisations has a long way to go for the sector to be most relevant,
focused, productive enough and play the crucial role it is expected to in relation to contributing
to the growth and development of the economy of country. The advantages and need to go for
technology development by either technology transfer or technological innovations or inter-firm
linkages needs to be emphasized in the light of dimensions of global competition and its negative
fall outs as well as positive opportunities, to small and medium scale industries entrepreneurs
through seminars and work shop, at the local level. Small business enterprises are the key aspect
for countries growth and success as these are effective in contributing a huge amount of profit
ion economic growth and success. It is required for each small as well as large business
25

organisation to analyse the market situation and adopt most suitable tool in order to developing
production function of firm. It is the major responsibility of organisational higher authority and
manager to implement best digital tools and technologies at work place as to improving
organisational performance and productivity.
CHAPTER 6: REFLECTION
Research approach is the middle piece of believe that required to recognize or picking
productive and fitting way. These examination thoughts and contemplations need to watch the
vital objectives and objectives for improving outcomes and results can be incorporated.
Persuading technique is found in which social isolating ought to be finished. While doing
persuading work, part highlights and look at the view point which is helpful for enhancing this
variables. This will do updating that properties and qualities of particular survey close by
veritable goals and centres in better way. Similarly, for this examination, disentangling
foundation in like way reinforce better. This achieve format a basic and fitting quality with the
objective that obliging idea could be drawn. One of an elective methodology is standard where
social examination is must. Decisively when a wind delineate and pick culture of a perspective
better by then chances of picking satisfying and suitable get could be progress.
Questionnaire: It is not the same as the procedure of meeting, poll decides to the structures
which are filled through respondents, these can be given out by the utilization of mail and
assembled through the stamped tended to envelope. This is a viable procedure which is
connected for the whole populace and examined regions. This can be utilized to assemble
standard or inconsistent information for some specific territory of study. In this area data is
assembled through satisfying the poll from the respondents. A questionnaire needs respondents
to fill the frame themselves and requires a more elevated amount of proficiency. In the present
research work survey is filled by the general population who are consistently taking advantages
of the offered items and administrations of firm. As experienced individuals are viable in giving
fitting data with respect to the firm or its tasks.
Alternative methodology:
Interview: In this information is gotten by request and reordered by investigator. This can be
resolved in two diverse way, for example, structured and unstructured interview. structured
interview are performed through utilizing study shapes, while unstructured interview are notes
taken at the season of conversing with respondents. The notes are in this manner organized for
26

future examination. Open finished meetings, that should be broke down and translated amid the
area of meeting, which should be done by the specialist in best and proficient way.
27

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Dai, Q., and et. al; 2012. Radio frequency identification-enabled real-time manufacturing
execution system: a case study in an automotive part manufacturer. International
Journal of Computer Integrated Manufacturing. 25(1). pp.51-65.
de Araújo Burcharth, A. L., Knudsen, M.P. and Søndergaard, H.A., 2014. Neither invented nor
shared here: The impact and management of attitudes for the adoption of open
innovation practices. Technovation. 34(3). pp.149-161.
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El-Gohary, H., 2012. Factors affecting E-Marketing adoption and implementation in tourism
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Hameed, M. A., Counsell, S. and Swift, S., 2012. A conceptual model for the process of IT
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Management. 29(3). pp.358-390.
Hao, Q., Kasper, H. and Muehlbacher, J., 2012. How does organizational structure influence
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press.
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Schroll, A. and Mild, A., 2011. Open innovation modes and the role of internal R&D: An
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Innovation Management. 14(4). pp.475-495.
Valmohammadi, C., 2011. The impact of TQM implementation on the organizational
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Online
Gleeson, P., 2018. How Does Technology Improve a Business? [Online]. Available through:
<http://smallbusiness.chron.com/technology-improve-business-2188.html>.
Collins, G., 2017. Digital Tools a Boon to Small Business. [Online]. Available through:
<http://deloitte.wsj.com/cio/2017/06/21/digital-tools-a-boon-to-small-businesses/>.
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APPENDIX
Questionnaire
Name:
Age:
Gender:
Email ID:
Phone Number:
Address:
Q1) Does Digital tools and technologies are effective for organisational growth?
Yes
No
Q2) What is the importance of Digital technologies on small business enterprises?
Increasing productivity
Enhancing Sales
Developing performance
Improving revenue
Attracting customers
Q3) In which age group the use of Digital equipments and applications are high?
10 to 15
16 to 35
40 to 60
60 to 80
Q4) Business organisation in which sector of economy requires digital learning platforms?
Service Sector
Manufacturing Sector
Agriculture
Q5) Does small business enterprises such as Nintex introduce various digital technologies in
developing organisational performance?
Strongly Agree
Agree
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