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Globalisation of Business Operations - Asda

   

Added on  2021-02-19

14 Pages2731 Words30 Views
Research Form

Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: ______________________________________________

Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis)“Role of marketing in enhancing the organisational sale whileglobalisation of business operations.” A study on ASDA.Aim:“To identify the role of social media marketing in enhancing theorganisational sale while globalisation of business operations.” A study onASDA.Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):Research objectivesTo understand the meaning of social media marketing.To determine the influence of social media marketing in improving sales atinternational level of ASDA. To evaluate the factors which has to be considered to get improvement inorganisational sales of ASDA.Research questionsWhat is the meaning of social media marketing.What is the influence of social media marketing in improving sales at internationallevel of ASDA ?What are the factors which has to be considered to get improvement in organisationalsales of ASDA.Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):main reason behind selecting this topic is to study factors which has to be considered whilemarketing at international level. With this study, researcher and reader is able to understand

about changes different social media platform which assist in collecting information aboutdemand of consumers. Marketing is the field of researcher, so this is beneficial for conductinginvestigation in future as well.Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: Meaning of social media marketingAs per view of Daniel Nations, 2019 Social media marketing refers to the marketingtechnique which is used with the help of social media platform such as Facebook, Instagram,Twitter, etc. These are the ways through which manager is able to get complete and relevantinformation to consumers about product and services offered by them. At international level,it is easy to communicate consumers verbally, so social media platform assist incommunicating properly and conveying them proper information. There is requirement offrequent updations in social media marketing through which it is easy to attract consumers byconveying proper information to them.Influence of social media marketing in improving sales at international level of ASDAAs per view of LIIS HAINLA, 2019 There are positive impact of social media marketing onsales of organisation because when consumers have complete and relevant information aboutproducts and services, then it is easy for consumers to avail it. At international level, there iswide base of consumers, so with the help of social media platform it is easy to interact withconsumers for managers of ASDA. These days, there is scope of online purchasing also, sowith making and advertising through innovative media, there is more scope of growth anddevelopment at global level. With social media market, there is increment in bard image, sopeople ready to purchase products from ASDA. Factors which has to be considered to get improvement in organisational sales of ASDAThere are different factors which has to be considered by managers of ASDA while usingsocial media platform in international market such as language factors, demographical region,etc. it is important to understand culture, rituals which people of particular geographical

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