Implications of Digital Technologies on Small Medium Enterprise's Performance : Case Study

RESEARCH
PROJECT

Contents
Contents...........................................................................................................................................2
CHAPTER 1- INTRODUCTION....................................................................................................1
1.1 Overview of research.............................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Research Aims and Objectives..............................................................................................2
1.4 Research Questions................................................................................................................2
1.5 Research Significance............................................................................................................3
1.6 Gantt chart.............................................................................................................................3
1.7 Rationale of research.............................................................................................................5
CHAPTER 2- LITERATURE REVIEW.........................................................................................5
2.1 The usefulness of digital technologies in present scenario....................................................5
2.2 Identify methods that can be adopted by company for boosting performance of company..6
2.3 The impact of integration of digital technologies on effectiveness of Intellectsoft UK........7
2.4 Ways that can be used by Intellectsoft UK for enhancing their performance and gain
competitive edge in market by using digital technology.............................................................8
CHAPTER 3- RESEARCH METHODOLOGY.............................................................................9
3.1 Type of Investigation.............................................................................................................9
3.2 Research Design..................................................................................................................10
3.3 Research Philosophy............................................................................................................11
3.4 Research Approach..............................................................................................................12
3.5 Data Sampling.....................................................................................................................12
3.6 Data Collection:...................................................................................................................13
Validity and reliability...............................................................................................................14
3.7 Data analysis........................................................................................................................15
3.7 Ethical Consideration...........................................................................................................18
CHAPTER 4: DATA ANALYSIS..................................................................................................1
5 Findings to stakeholders.........................................................................................................16
Covered in PPT..........................................................................................................................16
6. Recommendation...................................................................................................................22
7. Self-reflection........................................................................................................................23

8. Conclusion.............................................................................................................................24
REFERNCES.................................................................................................................................26

Topic:
“To examine the implications of digital technologies on performance of small medium
enterprises. A case study on Intellectsoft UK”
CHAPTER 1- INTRODUCTION
1.1 Overview of research
Digitalisation has changed the way whole business use to function and it has enabled
companies in attaining their objectives. All the organisations are focused on ensuring that each
task is completed in efficient way and profitability can be maximised. These days’ organisations
need to adapt and integrate changes that are taking place within a market place. it is very
essential for them to make sure that they are prepared to face off contingencies (Oldham and Da
Silva, 2015). If companies do not take on changes in a desired way, then they will suffer huge
losses. There are have been many changes in market which has made operations of business
organisation very difficult.
Intellect soft is software development company in United Kingdom is consider in this
research. Company develop mobile app and custom software as per the requirements o its clients.
200 employees work in company. mission of company is to help global firms to deal with new
technology like cloud computing, artificial intelligence, internet of things and many more.
This research work is based on Intellect Soft which is a telecom solution provider as well
as marketing agency. It assists business houses in gaining more influence over market forces and
ensure that they are able to target right consumers at the right time. It is an organisation that has
been impacted by digital technologies. They had to make changes in their marketing styles and
ensure that they are able to prepare campaigns for their consumers in a desired manner.
1.2 Background of research
This report is stated to be based on examination of implication that are there on company
performance due to digital technologies. In this study it will be evaluated as how different
changes in digital technology has impacted companies’ capabilities and effectiveness. Today,
digitalisation has changed how business units used to function. This is why each and every
organisation is investing huge sum of money in it (Purcell, Buchanan and Friedrich, 2013).
Intellect Soft is one of those which has made extensive changes in its functions and capabilities
due to frequent improvement in digital technologies. They understand that it is very vital for
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them to keep up with new technology as to ensure that they are able to attain higher market
share. Intellect Soft is a UK based organisation that is trying to expand itself in a global arena.
For this they need to integrate digital technologies in their core process as to attain better market
capabilities. Intellectsoft is a technology company, it offers software facilities and allows an
individual or business to receive payment with the help of internet sources. The company mainly
deals in technical, fraud prevention and banking infrastructure which is required to operate on-
line payment system. As a technological company, Intellect Lid is widely concern on applying
advance and innovative technologies in order to developing the operations of the firm at global
level. Digital technologies like internet sources, mobile application, web pages, social media
sites etc. are used by organisation as to enhancing its market reach and company can easily make
advancement in their services. The advancement in technologies is effective for Intellectsoft UK.
to attain higher profitability by satisfying the needs and wants of customers through offering
online facilities. Intellectis a privatly owned company which is founded in the year of 2011 by
Patrick Collison and John Collison. The company is mainly offering the services in Payments,
subscription, connect, sigma, relay, atlas, radar, issuing etc. the headquarter of Intellectsoft UK is
in San Francisco, Clifornia.
1.3 Research Aims and Objectives
Aim:
“To examine the implications of digital technologies on performance of small
medium enterprises. A case study on Intellectsoft UK”
Objectives:
 To analyse the usefulness of digital technologies in present scenario.
 To identify methods that can be adopted by company for boosting performance of
company.
 To measure the impact of integration of digital technologies on effectiveness of
Intellectsoft UK.
 To find out ways that can be used by Intellectsoft UK for enhancing their performance
and gain competitive edge in market by using digital technology.
1.4 Research Questions
 How the effectiveness of digital technologies can be measured in given scenario?
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 Which components can be used by organisation to boost its own performance in dynamic
market?
 In what ways changes in digital technologies have impacted effectiveness of Intellectsoft
UK?
 What methods need to be adopted for boosting performance of Intellectsoft UK to attain
competitive advantage within given market environment?
1.5 Research Significance
The research project is based upon implications of digital technologies on organisation
performance and productivity. It means there is a brief analysis of how digital tools and
techniques affect production process of business units. Intellectsoft UK., is a software
development company which focus more on latest technology. Along with this, the firm provides
facility of fraud prevention which is required to operate online payment systems. Thus,
adoption of new technologies assists the company to accomplish high competitive edge and also
ensure that all tasks are done a set time period. Although, digital technologies will allow
organisation in attaining better productivity and market growth. It will also improve quality of
output and increase profitability.
1.6 Gantt chart
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1.7 Rationale of research
This research is done to examine the benefits of implementing digital technology at
workplace. It makes the organisations aware about the benefits of use digital tools and
techniques for perform business activities. Overall this research is done to explore why it is
essential for today’s enterprises to implement digital technology at workplace and workplace and
the benefits it provide to enterprise.
CHAPTER 2- LITERATURE REVIEW
This is a part of research work that is concerned with analysis of various aspects and factors.
It allows investigator in setting a path that he can follow in completing this study with better
results. It also clears any doubts that are there in his mind regarding various concepts (O'Keeffe
and Clarke-Pearson, 2011). This part of study will state about different topics in brief manner
and different viewpoints will be stated.
Different books, journals and articles related with the main topic of research is used in this
research in order to complete the literature review. Books and journals help in collect the views
about different authors and writers on the same topic which help in draw valid conclusions.
Matrix management system: It is the one in which multiple control structure and multiple
command exist and employees have dual bosses and dual roles and responsibilities. Intellectsoft
has matrix organisation structure because of their types of business operations. For day to day
operations, they report to one boss and they also report to another boss, departmental head for
their functional responsibilities.
Advantages of matrix management: This type of organisation management ensure
effective of available business resources. Further, it helps in retain skilled employees for long
time period. Fast flow of information is another benefit of this type of organisation structure.
Disadvantage of matrix management: Matrix organisation management increase
organisational complexity. This require high degree of cooperation between project and
functional management.
2.1 The usefulness of digital technologies in present scenario
Digital technology is very important and need to be used by each and every organisation
for complimenting human skills and abilities. According to Wood and et. al. (2012),
digitalisation and introduction of new equipment’s has changed the way companies use to
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