Impact of Employee's Motivation on Success and Sustainability of Enterprise: Case Study

Research Project

Table of Contents
CHAPTER1: INTRODUCTION ....................................................................................................1
CHAPTER 2: Literature Review ....................................................................................................4
CHAPTER 3: Methodology ............................................................................................................6
CHAPTER 4: Data analysis and findings .......................................................................................9
CHAPTER 5: Conclusion and Recommendation .........................................................................19
REFERENCES..............................................................................................................................20

TITLE: To examine the impact of employee's motivation on success and sustainability of
enterprise. A case study on M&S.
CHAPTER1: INTRODUCTION
Background of research
In today's competitive corporate environment, every firm wants to get competitive benefit
in order to work well and achieve effectiveness and productivity. For achieve the same, it is very
essential for business firms to first define its objective, and formulate plans that how it will
utilise the available resources (Ageron, Gunasekaran and Spalanzani, 2012). Human resources
are known as one of the most valuable resource as these are the one that fill the gaps between
each step to get success. Employees are the one that use their knowledge and skills to support
firm so its can achieve its set goals and objectives. Enterprises that value human resources as a
central of business and doe continuous efforts to increase their motivation's level are tend to be
more effective and productivity. An effective enterprise is known as the one who has the
competency to achieve its set goals (García and et. al., 2014). Various factors are there in
enterprise that require to be coordinated to enhance effectiveness and productivity of entity.
Factors are divided into two categories known as hard elements and soft elements. Skills, values,
staff and style is come under soft elements and systems, structure and strategy is all come under
hard elements. There is a strong relationship between employee's motivation and organisational
effectiveness. Staff members with high motivation are tend to have more productive and enhance
company's performance. Mainly motivation refers to the elements that direct, activate and
influence the behaviour of others. Basically it define why an individual do something. At
workplace, employee motivation is known as a significant factor as it generate actions and
efforts towards work related activities (Leftheriotis and Giannakos, 2014). When an individual
is motivated then that individual shows energy and enthusiasm to work with determination to
complete the task. Large number of methods are there which can be use by organisation to
motivate workers to work well. Different methods and strategies are use by firms to improve
employee's level of motivation. As every individual have different approaches, values and
culture so it is very important for manager to first understand this before use motivational
theories to motivate them. This help in better understand their needs and also help in increase
their motivation level.
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Research aims: “To examine the impact of employee's motivation on success and sustainability
of enterprise.” A case study on M&S
Research objectives:
 To determine the impact of employee's motivation on success of organisation
 To analyse how motivation influence workers to perform well.
 To determine the major factors that motivate workers. To ascertain the motivational theories that can be use by M&S to motivate workers.
Research Questions
 What is the impact of employee's motivation on success of organisation?
 How motivation influence workers to perform well?
 What are the major factors that motivate workers?
 What are the motivational theories that can be use by M&S to motivate workers?
Research Methodology
This section of research highlight the methods, process, tools and technique utilise by
researcher worker for data collection and analysis. It is very important for investigator to choose
right method as this help in draw valid conclusion and save time as well. In addition to this, it
support in find effective solution of research problem.
Mainly qualitative and quantitative are the two most effective methods that can be opt by
investigator to complete the investigation. Information in figures and numerical data is collected
and analysed by researcher in quantitative research method (Wolf, 2013). This type of data
require to examine in right manner for make reliable conclusion for this right tool require to be
utilise by researcher. In case of qualitative research method, attitude, behaviour and emotions of
respondents is examine by researcher worker for carry out research. Present research project is
based on qualitative method as this support researcher in undertake an in depth analysis.
Data is gather and analyse by researcher in order to deal with research problem and to
find an effective solution. Before choose a method for data gathering, it is essential for
researcher work to analyse the time and cost related with every method. Primary and secondary
are the two major methods of data collection. Available information related with the topic of
research is collected and analyse by researcher in secondary method. Primary method of data
collection help researcher in collect and examine up to date data.
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A sample is collected by researcher to carry out research and to collect their views related
with the main topic of research (Dombrowski and Mielke, 2014). This support in collect reliable
data related with the topic and at the same time increase effectiveness of research. Sample
choose by researcher should be appropriate in number as this help in collect useful information
related with the main topic of research.
Plan for implementation
Various activities are execute by individual in order to complete the research. For
complete all activities in time a plan can be develop by researcher. This help in collect the
resources require to complete the research and at the same time provide direction to investigator.
Major activities include in every type of research is given in the following points:
 Determine the research objectives
 Literature review
 Examine the research problem
 Data sampling
 Formulation of research plan
 Collection and analysis of data
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CHAPTER 2: Literature Review
A literature review is refer as a text of a scholarly paper which covers the actual
knowledge including substantive findings, methodological as well as theoretical contributions to
a specific topic (Fernet, 2013). In this part of research different number of authors and writers are
provide their point of view about the topic of research.
Impact of employee's motivation on success of organisation
Employee motivation is identify as a level of commitment, creativity and energy that an
organisation's employees bring to their job. Motivated employees are one of the main and
significant part for the growth and development of Marks and Spencer. There are few impact on
employees motivation on business success, some are determined as under:
Motivation support in accomplishing the goal and objectives of M&S: As per the point
of view of Samiksha, (2018), the motivated workers always try to attain the business goal and
give their best for the realisation of business goal. Thus, it is important and significant for overall
growth and success of company within predetermined time period.
Reduction in employees' turnover: Motivation develops confidence in the workers to get
their requirement satisfied in the business itself. They always choose the alternative in order to
remain in the enterprise and maximise their earning. Therefore, employees are happy and
motivated which help an organisation to improve their success and growth at large level.
Motivation influence workers to perform well.
Motivation is one of the essential and effective way that help an employee to perform all
tasks and activities of company in well manner. It is a role of M&S manager as to adopt different
methods of motivation to motivate workers. Some methods are determined as under:
Empowerment: According to the Manuseto, (2018) Providing more duties and decision
making authority to the employees, it maximise their control power over the activities for which
workers are held liable to carry out those activities. Thus, it will help the workers to complete all
activities and work of business in given time period and well mannered.
Creativity and innovation: It is a role of business manager to innovate in their business
process and environment which highly influence on workforce to work in a well and effective
manner. Thus, it is also essential factor the impact on employees while working in the
organisation.
The major factors that motivate workers
4

Motivation is important for the each employees to retain their long lasting relationship in
the organisation. There are different factors or techniques of motivation which is used by the
M&S. Some are determined as under:
Participation: It is identify to involvement of workers in decision making and planning
process. It supports the workers feel that they are most important part of the company. Thus, it
assist in developing better ideas to solve difficult issue in an easy manner (Techniques of
motivation, 2017). It will also help an employees to increase their motivation level and achieve
their personal and professional goal.
Management by objectives: It is another method which is applied as a motivation and
tool for self authority of performance. By this method subordinates and superior set goals and
allot responsibilities to the each employees as per its work and performance in the organisation.
Thus, it is also important and essential factor that motivates workers in a proper and systematic
manner.
Motivational theories that can be use by M&S to motivate workers
Theories of motivation play vital and effective role for motivating employees at
workplace. There are mainly two types of motivation theory such as process and content. All
these are useful and essential for the M&S to motivate their workers as per its performance and
work in the organisation. M&S follow content theory which has different parts such as Maslow –
hierarchy of needs, Alderfer – ERG theory: Existence needs, relatedness needs and growth
needs, McClelland – Need for achievement, affiliation and power and Herzberg – Two factor
theory. All these are essential but M&S only apply Maslow – hierarchy of needs which are
determined as under:
Maslow – hierarchy of needs: As per the point of view of Smriti, (2018) This theory help
an employees to maintain their long lasting position in organisation. It is a role of manager as to
fulfil self-actualization, esteem, belongingness, safety and physiological needs of employees. In
this M&S provide training, allotting dirties to workers as per its work and many other. Thus, it
will essential to the M&S to motivate their employees and achieve better results within
predetermined time period.
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CHAPTER 3: Methodology
Types of methodology: There are mainly two types of methodology which is used by
researcher to collect accurate amount of information from the respondents (Fiaz, Su and Saqib,
2017). One is quantitative and another one is qualitative. Both are determined as under: Quantitative: It is applied to quantify the issue by way of creating numerical information
that can be changed into usable statistics. It is followed to quantify behaviours, opinion
and other defined variables.
 Qualitative: It is a primarily exploratory method of research which is followed to gain a
better understanding of underlying opinion, motivations and reasons. This method gives
insights into the issue or support to create ideas for potential quantitative research.
Both are essential and important for collecting data from the respondents. But as per this research
topic, researcher will be used qualitative method because it provide accurate and proper
information about the topic.
Data Sampling: For collecting accurate and relevant amount of data, there are mainly
two types of data collection tools (Gillet and et. al., 2013). One is primary source and another
one is secondary information. Both methods are essential and useful for the researcher because
this provide accurate information from the respondents. In case of primary method, investigator
need to prepare a questionnaire that will support in gathering accurate information from the
customers. On the other hand, under secondary data, researcher use different sources such as
Books, journals, Magazines, articles, publication research and so on. All these aspects are also
assist in collecting proper amount of data towards research topic.
Limitation: One of the main limitation in this research is time which highly effect on
completing each and every activities of research in give time period.
Source of data: There are different sources of data such as questionnaire, interview,
report, articles and many other (Graves, Sarkis and Zhu, 2013). All these are useful but as per
research topic, investigator follow questionnaire and prepare it with the help of 30 respondents
through simple random sampling method.
Questionnaire
Name:
Gender:
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Occupation:
Age:
Email id:
Contact no.:
Q1) What is the impact of employee's motivation on success of organisation?
a) Motivation support in accomplishing the goal and objectives
b) Reduction in employees' turnover
Q2) How motivation influence workers to perform well?
a) Empowerment
b) Creativity and innovation
Q3) What are the major factors that motivate workers?
a) Participation
b) Management by objectives
Q4) Does your supervisor or manager directly impact your job performance?
a) Yes
b) No
Q5) Does motivation is important for the growth and development of M&S?
a) Yes
b) No
Q6) Which type of incentives are highly motivates you?
a) Incentive Awards
b) Promotion
c) Appreciation letters
Q7) What are the motivational theories that can be use by M&S to motivate workers?
a) Content theory
b) Process theory
Q8) Does your motivation level affect your performance?
a) Yes
b) No
Q9) Is motivation support the organisation to expand their business operations in large scale?
a) Agree
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b) Disagree
Q10)) Any recommendation for Marks & Spencer related with employee's motivation.
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CHAPTER 4: Data analysis and findings
Theme 1: Impact of employee's motivation
Q1) What is the impact of employee's
motivation on success of organisation?
Frequency
Motivation support in accomplishing the goal
and objectives
15
Reduction in employees' turnover 15
Motivation support in accomplishing the goal and objectives
Reduction in employees' turnover
0
2
4
6
8
10
12
14
16 15 15
Frequency
Interpretation: As per the above mentioned graph, it can be concluded that employee's
motivation is highly essential for the success and growth of M&S. In this respondents are give
equal chances to the reduction in employee's turnover and accomplishment of goals and
objectives. Thus, motivation is important for the progress of company within predetermined time
period.
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Theme 2: Influence of motivation
Q2) How motivation influence workers to
perform well?
Frequency
Empowerment 20
Creativity and innovation 10
Empowerment Creativity and innovation
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Interpretation: From the above given information, it can be determined that motivation
influence the employees to work well. In this 20 out of 30 respondents are agree as
empowerment is highly influenced but remaining are agree as innovation and creativity at
workplace is more impact on employees to do their work effectively.
Theme 3: Main factors that motivate employees
Q3) What are the major factors that motivate
workers?
Frequency
Participation 16
Management by objectives 14
10

Participation Management by objectives
13
13.5
14
14.5
15
15.5
16
16
14 Frequency
Interpretation: As per the above define information, it can be concluded that there are some
factors that highly motivate employees. In this 16 out of 30 respondents are agree as participation
in planning and decision making process is more motivated workers. Along with this, 14 out of
30 respondents are prefer management by objectives because it will also help in retaining long
lasting relation with company.
Theme 4: Role of manager
Q4) Does your supervisor or manager directly
impact your job performance?
Frequency
Yes 25
No 5
11

Yes No
0
5
10
15
20
25
25
5
Frequency
Interpretation: From the above mentioned information, it can be summarised that
manager of the company is directly impact on employees job performance. In this 25 out of 30
respondents are say yes and remaining are not favour as per the same.
Theme 5: Significance of motivation
Q5) Does motivation is important for the
growth and development of M&S?
Frequency
Yes 20
No 10
12

Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Interpretation: As per the above mentioned data, it can be concluded that motivation is more
essential for the development and success of company. In this 20 out of 30 respondents are say
yes and remaining are not agree.
Theme 6: Effect of incentives type
Q6) Which type of incentives are highly
motivates you?
Frequency
Incentive Awards 10
Promotion 10
Appreciation letters 10
13

Incentive Awards Promotion Appreciation letters
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency
Interpretation: According to the above mentioned information, it can be determined that
different types of incentives are motivate an employees. In this respondents are give equal
chances to the incentives awards, promotion and appreciation letters. Thus, all these are highly
motivated t the employees and help an enterprise to achieve better outputs within predetermined
time period.
Theme 7: Utilisation of motivation theory
Q7) What are the motivational theories that can
be use by M&S to motivate workers?
Frequency
Process Theory 8
Content Theory 22
14

Process Theory Content Theory
0
5
10
15
20
25
8
22
Frequency
Interpretation: As per the above mentioned graph, it can be determined that motivation theories
are important for the company to motivate their workers. In this 22 out of 30 respondents are
agree as content theory is more useful for motivating workers as per its performance. Along with
them, 8 out of 30 respondents are say process theory is more useful for the M&S to motivate
their workforce.
Theme 8: Impact of motivation of employees performance
Q8) Does your motivation level affect your
performance?
Frequency
Yes 21
No 9
15

Yes No
0
5
10
15
20
25
21
9
Frequency
Interpretation: According to the above mentioned data, it can be determined that
motivation level of employees is impact on its performance in a direct manner. In this 21 out of
30 respondents are agree and remaining are say no.
Theme 9: Effectiveness of motivation to the company
Q9) Is motivation support the organisation to
expand their business operations in large scale?
Frequency
Agree 18
Disagree 12
16

Agree Disagree
0
2
4
6
8
10
12
14
16
18
18
12
Frequency
Interpretation: According to the above mentioned data, it can be concluded that
employee's motivation is more effective for expansion of business operation. In this 18 out of 30
respondents are agree and 12 out of 30 respondents are disagree.
Analysis data with literature:
As per the above mentioned information about literature review it can be concluded that
employee's motivation is more essential and important for the individual and organisation to
improve their performance (Khan, 2012).
Impact of employee's motivation on success of organisation
Employee's motivation is essential for the success and development of company because
motivated workforce are able to complete all work in given time period. As per the above
discussion motivated employees are support an enterprise to achieve long term goals and
objectives of company within predetermined time period.
Motivation influence workers to perform well.
Motivation is highly influence on the employees to work in well defined and proper
manner. Beside this innovation and empowerment, both factors are effect on employees
performance and working in the organisation (Lee, 2012). Innovation in the company attracted
large number of employees towards completion of work in allotted time period. On the other
hand, accurate power is also support an employee to motivate their workers and involves in
planning and decision making process.
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The major factors that motivate workers
Management by objectives and participation are major factors which effect on employees
performance and motivated towards achievement of personal and professional goal (Lourenço,
and et. al., 2011). As per above discussion participation is major factor as compare to
management by objectives.
Motivational theories that can be use by M&S to motivate workers
Process and content theory are main part of motivation theory which help a M&S to
motivate their employees at workplace. Both are essential and useful but M&S use content
theory because it will help in fulfilling basic needs of employees.
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CHAPTER 5: Conclusion and Recommendation
CONCLUSION
From the given project report, it can be concluded that employee's motivation play a big
role in growth and success of organisation. Beside this, more than half of the employees are
agree as motivation is essential for their success and growth. It is very important for manager to
use right method to motivate employees to work well in enterprise. Motivation improve
employee's productivity and increase their contribution in success of entity. Due to differences in
value and culture, every individual is motivated from different factor so before motivate an
individual, it is very essential for manager of M&S to identify and examine differences. In this
way, staff members can be motivated to perform well and entity can achieve its set goals and
objective in effective manner.
RECOMMENDATION
From the above mentioned information, it can be recommended that employee's
motivation is more essential for the success and growth of organisation. There are some
recommendation to the M&S which are determined as under:
 M&S should use different techniques of motivation such as financial incentives, job
enlargement, job enrichment, job rotation, participation, delegation of authority etc.
 Company should also invite their all workforce in planning and decision making process
about implementation of technology, creating strategies or policies.
 M&S also try to provide flexible working time and friendly environment which increase
motivation level among staff members.
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REFERENCES
Books and Journals
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García, J.L. and et. al., 2014. Human critical success factors for kaizen and its impacts in
industrial performance.The International Journal of Advanced Manufacturing
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Leftheriotis, I. and Giannakos, M.N., 2014. Using social media for work: Losing your time or
improving your work?. Computers in Human Behavior. 31. pp.134-142.
Wolf, J., 2013. Improving the sustainable development of firms: the role of employees. Business
Strategy and the Environment. 22(2). pp.92-108.
Ali, A. and Akram, M. N., 2012. Impact Of Financial Rewards On Employee’ s Motivation
And Satisfaction In Pharmaceutical Industry, Pakistan. Global Journal of Management
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Barrett, R., 2013. Liberating the corporate soul. Routledge.
Fernet, C., 2013. The role of work motivation in psychological health. Canadian
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Fiaz, M., Su, Q. and Saqib, A., 2017. Leadership styles and employees' motivation: perspective
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Gillet, N. and et. al., 2013. The role of supervisor autonomy support, organizational support, and
autonomous and controlled motivation in predicting employees' satisfaction and
turnover intentions. European Journal of Work and Organizational Psychology. 22(4).
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Graves, L. M., Sarkis, J. and Zhu, Q., 2013. How transformational leadership and employee
motivation combine to predict employee proenvironmental behaviors in China. Journal
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Khan, M., 2012. The impact of training and motivation on performance of employees.
Lee, Y. J., 2012. Behavioral implications of public service motivation: Volunteering by public
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Lourenço, I. C. and et. al., 2012. How does the market value corporate sustainability
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