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Impact of Service Quality on Customer Satisfaction in Hospitality Industry: A Case Study of Grosvenor House Hotel

   

Added on  2023-03-24

12 Pages588 Words95 Views
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To assess the impact of service quality on
customer satisfaction within hospitality
industry: the case study of “Grosvenor House
Hotel”
Research project
Impact of Service Quality on Customer Satisfaction in Hospitality Industry: A Case Study of Grosvenor House Hotel_1

Research aim and objectives
Aim of research:
To assess the impact of service quality on customer satisfaction within
hospitality industry: the case study of “Grosvenor House Hotel”
Objectives of research
To find out the effect of the customer quality on the customer's satisfaction.
To identify various outcome of this service quality on the profit margin and
cost of the company.
To measure and assess the amount of revenue generated from good quality of
service.
To recommend ways how can the service quality can be improved ion a more
efficient manner.
Impact of Service Quality on Customer Satisfaction in Hospitality Industry: A Case Study of Grosvenor House Hotel_2

Research Methodology
Research design: Descriptive concept
Research approach: Inductive approach
Data collection: Primary and secondary sources
of data collection
Sampling: Simple Random sampling
Sample Size: 40 respondent were selected
(Customers of Grosvenor House Hotel)
Data analysis: Qualitative technique
Impact of Service Quality on Customer Satisfaction in Hospitality Industry: A Case Study of Grosvenor House Hotel_3

Theme 1: Once in every year individual prefer to visit the Grosvenor House Hotel
Once a year Occasionally Not so often
0
5
10
15
20
25
Column C
Impact of Service Quality on Customer Satisfaction in Hospitality Industry: A Case Study of Grosvenor House Hotel_4

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