(Doc) How globalisation can drive business success
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CHAPTER 1: INTRODUCTION
Topic: How globalisation can drive business success.
1.1 Overview of Research
Globalisation is consider as historical process that help in technological advancement as
well as human innovation. Generally, it refers to developing an interaction or integration of
economies across globe. In business, globalisation is change from firm that is related with single
country to the one that can operate in several other countries. With the help of globalisation,
organisation can conduct its business operations at international level and also get effective
opportunities (Crane and Matten, 2016). As multifaceted and complex phenomenon,
globalisation is regarded through some as capitalist expansion form that entails integration of
national and local economies in to global economy. The globalisation consists services, products
and economic resources of data and capital. It has developed because of advance in
communication and transportation technology. It enhanced the global interactions that comes to
the growth of culture, international trade etc.
1.2 Background of Research
Globalisation is an important concept a necessary role in growth as well as success of
firm at international level. The globalisation is regarded as wide term that applied to all the
commercial transaction. It is an economic procedure of integration and interaction that is related
with culture and social aspects. An expansion of the global market liberalise economic activities
of exchange of money along with products. In addition to this, globalisation represents global
integration of investment, information technology, culture and investment. The government
policies are mainly design to open economies internationally and domesticity to enhance growth
of poor countries along with rise their living standard. H&M is Swedish multinational clothing
firm and it is also known for fast fashion clothing for children, teenagers, women and men. The
concept of this firm is to provide fashionable and quality clothes at reasonable cost (Moghalu,
2014). Its main aim is to maximising and expanding its stores by 10 to 15% each year. In context
to globalisation, potential market of H&M is expanding and provides clothes according to
demand of customers.
1
Topic: How globalisation can drive business success.
1.1 Overview of Research
Globalisation is consider as historical process that help in technological advancement as
well as human innovation. Generally, it refers to developing an interaction or integration of
economies across globe. In business, globalisation is change from firm that is related with single
country to the one that can operate in several other countries. With the help of globalisation,
organisation can conduct its business operations at international level and also get effective
opportunities (Crane and Matten, 2016). As multifaceted and complex phenomenon,
globalisation is regarded through some as capitalist expansion form that entails integration of
national and local economies in to global economy. The globalisation consists services, products
and economic resources of data and capital. It has developed because of advance in
communication and transportation technology. It enhanced the global interactions that comes to
the growth of culture, international trade etc.
1.2 Background of Research
Globalisation is an important concept a necessary role in growth as well as success of
firm at international level. The globalisation is regarded as wide term that applied to all the
commercial transaction. It is an economic procedure of integration and interaction that is related
with culture and social aspects. An expansion of the global market liberalise economic activities
of exchange of money along with products. In addition to this, globalisation represents global
integration of investment, information technology, culture and investment. The government
policies are mainly design to open economies internationally and domesticity to enhance growth
of poor countries along with rise their living standard. H&M is Swedish multinational clothing
firm and it is also known for fast fashion clothing for children, teenagers, women and men. The
concept of this firm is to provide fashionable and quality clothes at reasonable cost (Moghalu,
2014). Its main aim is to maximising and expanding its stores by 10 to 15% each year. In context
to globalisation, potential market of H&M is expanding and provides clothes according to
demand of customers.
1
1.3 Rationale of Research
This research is based on How globalisation can drive business success. In this
globalisation is regarded as wide study area that plays a necessary role in developing functions of
business at international level. It include wide concept that gives better knowledge base in
context to globalisation (Fulgoni, 2015). This research is conduct for study purpose and the
particular knowledge area is helpful in developing knowledge base to achieve success sin future.
With the help of conducting this investigation, research skills as well as knowledge of an
investigator will be improved.
1.4 Research Aim
The main aim of this research is “To determine the significance of globalisation in
making business organization successful. A study on H&M.”
1.5 Research Objectives
To identify the main concept of globalisation.
To determine the benefits of globalisation on overall success of H&M.
To evaluate the challenges faced by H&M at the time of expanding business activities at
global level.
1.6 Research Questions
What is the main concept of globalisation?
What are the benefits of globalisation on overall success of H&M?
What are the challenges faced by H&M at the time of expanding business activities at
global level?
CHAPTER 2: LITERATURE REVIEW
Concept of globalisation
According to Soltes and Gavurova, (2015), Globalisation states that it is a process of
enlargement in economic, social, cultural, political relationship across the globe or international
boundaries. India's economy had gone through the significant policy shift in the year of 1990.
They introduced a new model concerning the world's economy i.e. (Liberalisation, Privatisation,
Globalisation)LPG. It has its own positive and negative affect on economy as it depend upon
each country. Current scenario of world is, developed economies has join with less developed
economies because smooth functioning of trade between markets and increase in migration. One
2
This research is based on How globalisation can drive business success. In this
globalisation is regarded as wide study area that plays a necessary role in developing functions of
business at international level. It include wide concept that gives better knowledge base in
context to globalisation (Fulgoni, 2015). This research is conduct for study purpose and the
particular knowledge area is helpful in developing knowledge base to achieve success sin future.
With the help of conducting this investigation, research skills as well as knowledge of an
investigator will be improved.
1.4 Research Aim
The main aim of this research is “To determine the significance of globalisation in
making business organization successful. A study on H&M.”
1.5 Research Objectives
To identify the main concept of globalisation.
To determine the benefits of globalisation on overall success of H&M.
To evaluate the challenges faced by H&M at the time of expanding business activities at
global level.
1.6 Research Questions
What is the main concept of globalisation?
What are the benefits of globalisation on overall success of H&M?
What are the challenges faced by H&M at the time of expanding business activities at
global level?
CHAPTER 2: LITERATURE REVIEW
Concept of globalisation
According to Soltes and Gavurova, (2015), Globalisation states that it is a process of
enlargement in economic, social, cultural, political relationship across the globe or international
boundaries. India's economy had gone through the significant policy shift in the year of 1990.
They introduced a new model concerning the world's economy i.e. (Liberalisation, Privatisation,
Globalisation)LPG. It has its own positive and negative affect on economy as it depend upon
each country. Current scenario of world is, developed economies has join with less developed
economies because smooth functioning of trade between markets and increase in migration. One
2
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of the main income source of globalisation process is generating through outsourcing i.e. work
can be done from any part of the world at low labour cost which impact the countries economy.
It established MNCs and increases the market potentiality. India has vast population which result
into increasing in purchasing power. It improved the picture of under developed countries in
adapting latest technology and introducing innovative products, increase in manpower,
employment opportunities. But MNCs encourages only literate people for employment compare
to illiterate manpower which leads to inequality. But still its importance is spreading in the
market because globalisation is a process for protecting or developing the countries economy
and make them to come together with common vision i.e. building a new world as a family.
Benefits of globalisation on overall success of H&M
According to Mutoko, (2014), Globalisation is a broad concept as it has its own pros and
cons, which affect the country's economy. It is a concept of interaction of markets, industries
across the globe and improves the efficiency of country's economy and enable them to be
flexible. Its main focus on gathering all markets into single platform to free flow of goods &
services without no trade barriers. It Some of the benefits of globalisation are as follows:
Economy's expansion: Growth in per capita income, GDP and FDI (Foreign Direct
Investment). It increases the employment opportunity due to establishment of MNCs in
countries. This is the main reason that company can easily expand their business
activities at global level and also attain higher success.
Technology: It enables the industry or markets to acquire technologies and manufacture
innovative products to satisfy customer's demand. It Rises the competition between
markets which develops the capability or efficiency of companies to stand firmly in an
industry.
Low labour cost: Globalisation main outcome source is outsourcing which means
getting work done from other countries at low labour cost. It provides the employment
opportunities and improves the purchasing power of an individuals.
Quality of products: Because of rises in competition among markets it gives more
challenges to companies to manufacture qualitative products in order to fulfilling the
demand of end users. This will directly contribute in enhancing the brand image of the
company and at the same time also aid in building strong customers base.
3
can be done from any part of the world at low labour cost which impact the countries economy.
It established MNCs and increases the market potentiality. India has vast population which result
into increasing in purchasing power. It improved the picture of under developed countries in
adapting latest technology and introducing innovative products, increase in manpower,
employment opportunities. But MNCs encourages only literate people for employment compare
to illiterate manpower which leads to inequality. But still its importance is spreading in the
market because globalisation is a process for protecting or developing the countries economy
and make them to come together with common vision i.e. building a new world as a family.
Benefits of globalisation on overall success of H&M
According to Mutoko, (2014), Globalisation is a broad concept as it has its own pros and
cons, which affect the country's economy. It is a concept of interaction of markets, industries
across the globe and improves the efficiency of country's economy and enable them to be
flexible. Its main focus on gathering all markets into single platform to free flow of goods &
services without no trade barriers. It Some of the benefits of globalisation are as follows:
Economy's expansion: Growth in per capita income, GDP and FDI (Foreign Direct
Investment). It increases the employment opportunity due to establishment of MNCs in
countries. This is the main reason that company can easily expand their business
activities at global level and also attain higher success.
Technology: It enables the industry or markets to acquire technologies and manufacture
innovative products to satisfy customer's demand. It Rises the competition between
markets which develops the capability or efficiency of companies to stand firmly in an
industry.
Low labour cost: Globalisation main outcome source is outsourcing which means
getting work done from other countries at low labour cost. It provides the employment
opportunities and improves the purchasing power of an individuals.
Quality of products: Because of rises in competition among markets it gives more
challenges to companies to manufacture qualitative products in order to fulfilling the
demand of end users. This will directly contribute in enhancing the brand image of the
company and at the same time also aid in building strong customers base.
3
Economic indicators: Globalisation improves various economic index of LDC (less
developed countries) such as improvement in literacy rate, life expectancy, employment
etc. It directly contribute in increasing the profitability level of the company. The main
reason behind this is that if income level of the customers is best than they easily
consume company products and services.
Flexibility: Globalisation mainly focus on trading across the boundaries which means
adapting the cultures of other countries. It makes them more flexible. This will help in
reducing the gap between two countries which provide huge opportunities to business
organization in operating activities successfully.
Challenges faced by H&M at the time of expanding business activities at global level
According to Blowfield and Murray, (2014), Globalisation is familiarised term in current
world, as it is considered as the foremost tool for the growth of company. It creates opportunity
and provide platforms to improve and identify the talents and skills of an organisation. In simple
terms it is the exchange of goods and services between countries with no trade hindrances. No
communities and societies can isolated themselves from the force of globalisation. It impacted
positively in many areas at the same time it created unfair practices between smaller and larger
companies. Some of the challenges of globalisation which markets are facing are as follows:
Organisational Structure: Each company has their own corporate structure which
manages and runs all the activities smoothly. But globalisation becomes a hurdle to H&M when
it come to the point of following globalised operations which affect the employee's work in order
to adapt the new system.
Leadership : It is another obstacle for company to get an effective leader who can mange
and handle the managerial functions in new region or geography. It may impact the employees of
H&M morale and relationships with managers.
Cultural Affect: While being globalised, companies have to consider culture, trend,
tradition of each countries. H&M face this kind of issues while expanding its business to another
countries in adapting their culture and traditions.
Polluting the environment: MNCs has established factories, industries which generate
harmful gases and it is adversely affecting the human health and ecosystem. In recent report
H&M has been blamed for producing harmful gas i.e. viscose (toxic gas)which is polluting the
environment and also a threat for human's health.
4
developed countries) such as improvement in literacy rate, life expectancy, employment
etc. It directly contribute in increasing the profitability level of the company. The main
reason behind this is that if income level of the customers is best than they easily
consume company products and services.
Flexibility: Globalisation mainly focus on trading across the boundaries which means
adapting the cultures of other countries. It makes them more flexible. This will help in
reducing the gap between two countries which provide huge opportunities to business
organization in operating activities successfully.
Challenges faced by H&M at the time of expanding business activities at global level
According to Blowfield and Murray, (2014), Globalisation is familiarised term in current
world, as it is considered as the foremost tool for the growth of company. It creates opportunity
and provide platforms to improve and identify the talents and skills of an organisation. In simple
terms it is the exchange of goods and services between countries with no trade hindrances. No
communities and societies can isolated themselves from the force of globalisation. It impacted
positively in many areas at the same time it created unfair practices between smaller and larger
companies. Some of the challenges of globalisation which markets are facing are as follows:
Organisational Structure: Each company has their own corporate structure which
manages and runs all the activities smoothly. But globalisation becomes a hurdle to H&M when
it come to the point of following globalised operations which affect the employee's work in order
to adapt the new system.
Leadership : It is another obstacle for company to get an effective leader who can mange
and handle the managerial functions in new region or geography. It may impact the employees of
H&M morale and relationships with managers.
Cultural Affect: While being globalised, companies have to consider culture, trend,
tradition of each countries. H&M face this kind of issues while expanding its business to another
countries in adapting their culture and traditions.
Polluting the environment: MNCs has established factories, industries which generate
harmful gases and it is adversely affecting the human health and ecosystem. In recent report
H&M has been blamed for producing harmful gas i.e. viscose (toxic gas)which is polluting the
environment and also a threat for human's health.
4
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is one of the important section of whole research as it help
investigator at the time of collecting data and information by using different methods. In this,
researcher needs to select appropriate method to gather data in effective manner which can help
them in taking right decision towards the research objectives. With the assistance of this,
investigator can easily draw a valid conclusion (Haidt, 2016). In this context, there are some
effective methods that can be used by research maker with the aim of analysing as well as
evaluating the actual conclusion of research.
3.1 Research philosophy
This method is also play a significant role in which phenomenon data is collected in order
to analyse as well as evaluate effectively. Mainly, it includes views and opinion of different
authors who has experience in particular area. By this they can easily provide appropriate
information to researcher. It help in gathering accurate information towards the specific area and
topic as well. It includes two type of research philosophies such as Interpretivism and Positivism.
Interpretivism: It is an effective aspect of undertaking research which is based in the
human nature and how they behave in social environment. In this context, researcher use
qualitative methods to collect as well as analysis collected data in order to take right decision
within the research.
Positivism: This type of method used by investigator with the purpose of evaluating,
determining, measuring data in systematic way. As a results, it help research in providing
important information about the selected topic.
From these method, researcher use Interpretivism method as it help in providing relevant
data and discussion towards the research topic.
3.2 Research approaches
This section is one of the important in research which help investigator to analyse
accurate information towards the research topic. Mainly, it is based on the assumption related
with collection of data. Along with this, it is also provide better direction to researcher in order to
analyse the whole information towards the specified topic (Detomasi, 2015). By this, researcher
ca easily take right decision. Under this, there are two type of research approach such as
5
Research methodology is one of the important section of whole research as it help
investigator at the time of collecting data and information by using different methods. In this,
researcher needs to select appropriate method to gather data in effective manner which can help
them in taking right decision towards the research objectives. With the assistance of this,
investigator can easily draw a valid conclusion (Haidt, 2016). In this context, there are some
effective methods that can be used by research maker with the aim of analysing as well as
evaluating the actual conclusion of research.
3.1 Research philosophy
This method is also play a significant role in which phenomenon data is collected in order
to analyse as well as evaluate effectively. Mainly, it includes views and opinion of different
authors who has experience in particular area. By this they can easily provide appropriate
information to researcher. It help in gathering accurate information towards the specific area and
topic as well. It includes two type of research philosophies such as Interpretivism and Positivism.
Interpretivism: It is an effective aspect of undertaking research which is based in the
human nature and how they behave in social environment. In this context, researcher use
qualitative methods to collect as well as analysis collected data in order to take right decision
within the research.
Positivism: This type of method used by investigator with the purpose of evaluating,
determining, measuring data in systematic way. As a results, it help research in providing
important information about the selected topic.
From these method, researcher use Interpretivism method as it help in providing relevant
data and discussion towards the research topic.
3.2 Research approaches
This section is one of the important in research which help investigator to analyse
accurate information towards the research topic. Mainly, it is based on the assumption related
with collection of data. Along with this, it is also provide better direction to researcher in order to
analyse the whole information towards the specified topic (Detomasi, 2015). By this, researcher
ca easily take right decision. Under this, there are two type of research approach such as
5
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inductive and deductive. Both are important for gathering accurate information about research
activities.
Inductive research approach: This type of method is related with the qualitative research
which provide direction to investigator to evaluating the overall scope of the research which
directly contribute in drawing valid conclusion (Taneja, Sewell and Odom, 2015). With the
assistance of this, entire research activities can be done in systematic manner.
Deductive research approach: It is also an important approach which is related to
formulating a hypothesis that based on existing theories in order to draw an accurate conclusion.
Mainly, this type of approach is used with the purpose of design research accurate and best as
well. This will help in gathering relevant information. It is based on the quantitative approach
through which research maker can evaluate logical conclusion that directly contribute in making
successful research.
For current research, investigator will use inductive research approach because it provide
better direction to investigator to carry out research activities in systematic manner.
3.3 Types of investigation
It is an exploratory method which used by investigator with the aim of taking research in
appropriate and right direction that aid in improving the chances of gathering relevant data
towards the research topic. In this context, there are two type of investigation such as qualitative
and quantitative research. Both methods are play a vital role in developing as well as analysing
the information in order to draw a valid conclusion.
Qualitative method: It is one of the effective way of gathering data about the research
topic. In this information are measured on the basis of theoretical way which provide support to
researcher to take right decision. With the use of this method, investigator gather in-depth
information towards the selected topic.
Quantitative method: This is also play a significant role in research while gathering
relevant data. Mainly, it is related with positivist paradigm which used by researcher for
converting information in numerical form (Kowalski, 2014). By this investigator can easily
evaluate the end outcomes and also increase the chances of attaining positive results.
For carry out the research activities, investigator will use qualitative research methods
because it give theoretical framework to the investigator towards the particular topic. With the
help of this, researcher maker can easily increase knowledge about the research topic.
6
activities.
Inductive research approach: This type of method is related with the qualitative research
which provide direction to investigator to evaluating the overall scope of the research which
directly contribute in drawing valid conclusion (Taneja, Sewell and Odom, 2015). With the
assistance of this, entire research activities can be done in systematic manner.
Deductive research approach: It is also an important approach which is related to
formulating a hypothesis that based on existing theories in order to draw an accurate conclusion.
Mainly, this type of approach is used with the purpose of design research accurate and best as
well. This will help in gathering relevant information. It is based on the quantitative approach
through which research maker can evaluate logical conclusion that directly contribute in making
successful research.
For current research, investigator will use inductive research approach because it provide
better direction to investigator to carry out research activities in systematic manner.
3.3 Types of investigation
It is an exploratory method which used by investigator with the aim of taking research in
appropriate and right direction that aid in improving the chances of gathering relevant data
towards the research topic. In this context, there are two type of investigation such as qualitative
and quantitative research. Both methods are play a vital role in developing as well as analysing
the information in order to draw a valid conclusion.
Qualitative method: It is one of the effective way of gathering data about the research
topic. In this information are measured on the basis of theoretical way which provide support to
researcher to take right decision. With the use of this method, investigator gather in-depth
information towards the selected topic.
Quantitative method: This is also play a significant role in research while gathering
relevant data. Mainly, it is related with positivist paradigm which used by researcher for
converting information in numerical form (Kowalski, 2014). By this investigator can easily
evaluate the end outcomes and also increase the chances of attaining positive results.
For carry out the research activities, investigator will use qualitative research methods
because it give theoretical framework to the investigator towards the particular topic. With the
help of this, researcher maker can easily increase knowledge about the research topic.
6
3.4 Data collection
This section is one of the significant part of research methodology in which researcher
collect data from various resources with the aim of drawing a valid conclusion. Mainly, it
incudes two type data collection such as primary and secondary method (Letaifa, 2015). By this
investigator easily conduct an effective research which help in collecting relevant and accurate
information about the selected research area.
Primary data: It is one of the effective process which generally used by researcher with
the aim of gathering new and fresh information that can not be used before. In this investigator
use various ways such as questionnaire, observation, survey and many more. All these are help in
collecting accurate information towards the research area.
Secondary data: This method is an effective process which help researcher in collecting
data about the research topic. These type of information is already available in various sources
such as books, journals, articles, magazine and many more. All these are help in gathering
relevant information. Along with this, it is reliable method which is less time and cost
consuming.
From this, investigator use both primary and secondary method of data collection which
support in gathering data from different sources in order to take right decision.
3.5 Sampling
It is an important process of selecting a part of the whole population in which researcher
gather data from them in order to draw a valid conclusion. In this investigator use random
sampling method to select respondents so that they can easily gather relevant information. For
this research, investigator select 40 respondent who give their views and opinion towards the
research topic.
3.6 Timeline
7
This section is one of the significant part of research methodology in which researcher
collect data from various resources with the aim of drawing a valid conclusion. Mainly, it
incudes two type data collection such as primary and secondary method (Letaifa, 2015). By this
investigator easily conduct an effective research which help in collecting relevant and accurate
information about the selected research area.
Primary data: It is one of the effective process which generally used by researcher with
the aim of gathering new and fresh information that can not be used before. In this investigator
use various ways such as questionnaire, observation, survey and many more. All these are help in
collecting accurate information towards the research area.
Secondary data: This method is an effective process which help researcher in collecting
data about the research topic. These type of information is already available in various sources
such as books, journals, articles, magazine and many more. All these are help in gathering
relevant information. Along with this, it is reliable method which is less time and cost
consuming.
From this, investigator use both primary and secondary method of data collection which
support in gathering data from different sources in order to take right decision.
3.5 Sampling
It is an important process of selecting a part of the whole population in which researcher
gather data from them in order to draw a valid conclusion. In this investigator use random
sampling method to select respondents so that they can easily gather relevant information. For
this research, investigator select 40 respondent who give their views and opinion towards the
research topic.
3.6 Timeline
7
Every research activities are based on the stipulate time frame as it help investigator to
effectively done it systematic manner. If entire activities of research being completed in right
time then it provide positive outcomes (Yu, Wang and Brouthers, 2015). Along with this, all the
activities of research is divided on the basis of set time period which help in reducing the
chances of arising any kind of risk activities within the study. In this Gantt Chart will be used
through which investigator easily execute entire task in systematic manner.
8
effectively done it systematic manner. If entire activities of research being completed in right
time then it provide positive outcomes (Yu, Wang and Brouthers, 2015). Along with this, all the
activities of research is divided on the basis of set time period which help in reducing the
chances of arising any kind of risk activities within the study. In this Gantt Chart will be used
through which investigator easily execute entire task in systematic manner.
8
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CHAPTER 4: DATA ANALYSIS AND INTERTATIONS
Data analysis play as an important role which used by researcher with the aim of
evaluating as well as interpreting collected data in effective manner. Along with this, it is also
help researcher in taking right decision within the research (Kovacs and Kot, 2016).
Furthermore, researcher is also formulate some questions that can be open ended and also
provide option in order to gather relevant information. By this, investigator easily improve the
chances of attaining positive outcomes.
Questionnaire
Name:
Age:
Contact No.
Email address:
Q1) Are you understand about the concept of globalisation?
a) Yes
b) No
Q2) Is concept of globalisation provide benefits to H&M?
a) Yes
b) No
Q3) What is the impact of globalisation on overall performance of H&M?
a) Positive
b) Negative
Q4) What are the main resources that are important for H&M while operating business at
global level?
a) Human resource
9
Data analysis play as an important role which used by researcher with the aim of
evaluating as well as interpreting collected data in effective manner. Along with this, it is also
help researcher in taking right decision within the research (Kovacs and Kot, 2016).
Furthermore, researcher is also formulate some questions that can be open ended and also
provide option in order to gather relevant information. By this, investigator easily improve the
chances of attaining positive outcomes.
Questionnaire
Name:
Age:
Contact No.
Email address:
Q1) Are you understand about the concept of globalisation?
a) Yes
b) No
Q2) Is concept of globalisation provide benefits to H&M?
a) Yes
b) No
Q3) What is the impact of globalisation on overall performance of H&M?
a) Positive
b) Negative
Q4) What are the main resources that are important for H&M while operating business at
global level?
a) Human resource
9
b) Innovative tools and techniques
c) Enough financial resources
Q5) What are the benefits of globalisation for H&M in attaining success at global market?
a) Increase overall sales
b) Increase competition level
c) Increase in quality of good and services
Q6) What challenges faced by H&M while operating their business activities at
international market?
a) Public relations
b) Finance related
c) Culture differences
Q7) What are the effective ways used by H&M for overcoming from challenges related
with globalisation?
a) Skilled workforce
b) Innovative tools and technology
c) Knowledge about different culture
Q8) What kind of factors provided by globalisation to H&M for increasing brand image
at international level?
a) Provide competitive benefits
b) Aid in developing positive relation
c) Increase revenue of the company
Q9) Is concept of globalisation provide support to H&M in attaining higher success at
global market?
a) Yes
b) No
Q10) Recommended ways by which H&M improve their performance level at
international market?
Questionnaire
Q1) Are you understand about the concept of globalisation? Frequency
10
c) Enough financial resources
Q5) What are the benefits of globalisation for H&M in attaining success at global market?
a) Increase overall sales
b) Increase competition level
c) Increase in quality of good and services
Q6) What challenges faced by H&M while operating their business activities at
international market?
a) Public relations
b) Finance related
c) Culture differences
Q7) What are the effective ways used by H&M for overcoming from challenges related
with globalisation?
a) Skilled workforce
b) Innovative tools and technology
c) Knowledge about different culture
Q8) What kind of factors provided by globalisation to H&M for increasing brand image
at international level?
a) Provide competitive benefits
b) Aid in developing positive relation
c) Increase revenue of the company
Q9) Is concept of globalisation provide support to H&M in attaining higher success at
global market?
a) Yes
b) No
Q10) Recommended ways by which H&M improve their performance level at
international market?
Questionnaire
Q1) Are you understand about the concept of globalisation? Frequency
10
a) Yes 30
b) No 10
Q2) Is concept of globalisation provide benefits to H&M? Frequency
a) Yes 30
b) No 10
Q3) What is the impact of globalisation on overall performance of
H&M?
Frequency
a) Positive 25
b) Negative 15
Q4) What are the main resources that are important for H&M while
operating business at global level?
Frequency
a) Human resource 20
b) Innovative tools and techniques 10
c) Enough financial resources 10
Q5) What are the benefits of globalisation for H&M in attaining
success at global market?
Frequency
a) Increase overall sales 15
b) Increase competition level 15
c) Increase in quality of good and services 10
Q6) What challenges faced by H&M while operating their business
activities at international market?
Frequency
a) Public relations 20
b) Finance related 10
c) Culture differences 10
11
b) No 10
Q2) Is concept of globalisation provide benefits to H&M? Frequency
a) Yes 30
b) No 10
Q3) What is the impact of globalisation on overall performance of
H&M?
Frequency
a) Positive 25
b) Negative 15
Q4) What are the main resources that are important for H&M while
operating business at global level?
Frequency
a) Human resource 20
b) Innovative tools and techniques 10
c) Enough financial resources 10
Q5) What are the benefits of globalisation for H&M in attaining
success at global market?
Frequency
a) Increase overall sales 15
b) Increase competition level 15
c) Increase in quality of good and services 10
Q6) What challenges faced by H&M while operating their business
activities at international market?
Frequency
a) Public relations 20
b) Finance related 10
c) Culture differences 10
11
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Q7) What are the effective ways used by H&M for overcoming from
challenges related with globalisation?
Frequency
a) Skilled workforce 15
b) Innovative tools and technology 15
c) Knowledge about different culture 10
Q8) What kind of factors provided by globalisation to H&M for
increasing brand image at international level?
Frequency
a) Provide competitive benefits 20
b) Aid in developing positive relation 10
c) Increase revenue of the company 10
Q9) Is concept of globalisation provide support to H&M in attaining
higher success at global market?
Frequency
a) Yes 30
b) No 10
Theme 1: Concept of globalisation.
Q1) Are you understand about the concept of globalisation? Frequency
a) Yes 30
b) No 10
12
challenges related with globalisation?
Frequency
a) Skilled workforce 15
b) Innovative tools and technology 15
c) Knowledge about different culture 10
Q8) What kind of factors provided by globalisation to H&M for
increasing brand image at international level?
Frequency
a) Provide competitive benefits 20
b) Aid in developing positive relation 10
c) Increase revenue of the company 10
Q9) Is concept of globalisation provide support to H&M in attaining
higher success at global market?
Frequency
a) Yes 30
b) No 10
Theme 1: Concept of globalisation.
Q1) Are you understand about the concept of globalisation? Frequency
a) Yes 30
b) No 10
12
Interpretation: Globalisation has been one of the important aspect which provide huge
opportunities to company to not only expand their business but also serve better quality services
to its customers as per their needs and wants. With the help of this companies can easily increase
their market share and also established competitive image. Thus, with the use of above
mentioned graph, it has been analysed that 30 out of 40 respondents have choose option Yes as
they aware about the concept of globalisation and also know that it help business organization to
expand their business activities at international level which may aid in increasing overall
profitability level. Along with this, 10 out of 40 people are not aware about the concept of
globalisation and its effectiveness towards the business organization.
Theme 2: Concept of globalisation provide benefits to H&M.
Q2) Is concept of globalisation provide benefits to H&M? Frequency
a) Yes 30
b) No 10
13
30
10
a) Yes
b) No
opportunities to company to not only expand their business but also serve better quality services
to its customers as per their needs and wants. With the help of this companies can easily increase
their market share and also established competitive image. Thus, with the use of above
mentioned graph, it has been analysed that 30 out of 40 respondents have choose option Yes as
they aware about the concept of globalisation and also know that it help business organization to
expand their business activities at international level which may aid in increasing overall
profitability level. Along with this, 10 out of 40 people are not aware about the concept of
globalisation and its effectiveness towards the business organization.
Theme 2: Concept of globalisation provide benefits to H&M.
Q2) Is concept of globalisation provide benefits to H&M? Frequency
a) Yes 30
b) No 10
13
30
10
a) Yes
b) No
Interpretation: In current world, globalisation provide effective platform to business organization
to operate their activities. With the help of this, H&M can perform their activities and also
interact with valuable customers in order to satisfy their needs by providing them quality
products and services. Along with this, globalisation allow business organization to trades and
execute business at global level. This will directly contribute in enhancing the competitive brand
image of the company. In this regards 30 out of 40 are said that concept of globalisation help
H&M by providing better way to operate their business activities at global level. By this
company can easily communicate with their stakeholders. On the other side, 10 respondents are
select No option because they think that globalisation increase the operational cost of the
company which impact on the performance of the company at market place.
Theme 3: Concept of globalisation put positive impact overall performance of H&M.
Q3) What is the impact of globalisation on overall performance of
H&M?
Frequency
a) Positive 25
b) Negative 15
14
30
10
a) Yes
b) No
to operate their activities. With the help of this, H&M can perform their activities and also
interact with valuable customers in order to satisfy their needs by providing them quality
products and services. Along with this, globalisation allow business organization to trades and
execute business at global level. This will directly contribute in enhancing the competitive brand
image of the company. In this regards 30 out of 40 are said that concept of globalisation help
H&M by providing better way to operate their business activities at global level. By this
company can easily communicate with their stakeholders. On the other side, 10 respondents are
select No option because they think that globalisation increase the operational cost of the
company which impact on the performance of the company at market place.
Theme 3: Concept of globalisation put positive impact overall performance of H&M.
Q3) What is the impact of globalisation on overall performance of
H&M?
Frequency
a) Positive 25
b) Negative 15
14
30
10
a) Yes
b) No
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Interpretation: From the above mentioned graph, it has been evaluated that globalisation play
vital role in enhancing the brand image of the company but on the other, it also negatively impact
on the organisation performance. In context of H&M, it put both positive and negative impact on
the overall performance of the company. It is evaluated with the assistance of above mentioned
graph can be analysed that 25 out of 40 respondents give their views that globalisation has put
positive impact on the overall performance of H&M I which company can easily enhance overall
sales and profitability level of the company at market place. On the other side, 15 people are said
that it put negative impact on H&M overall performance because it increase competition level in
market place which influence profitability level of organization in negative way.
Theme 4: Human resource is the main resources that are important for H&M while
operating business at global level.
Q4) What are the main resources that are important for H&M while
operating business at global level?
Frequency
a) Human resource 20
b) Innovative tools and techniques 10
c) Enough financial resources 10
15
25
15
a) Positive
b) Negative
vital role in enhancing the brand image of the company but on the other, it also negatively impact
on the organisation performance. In context of H&M, it put both positive and negative impact on
the overall performance of the company. It is evaluated with the assistance of above mentioned
graph can be analysed that 25 out of 40 respondents give their views that globalisation has put
positive impact on the overall performance of H&M I which company can easily enhance overall
sales and profitability level of the company at market place. On the other side, 15 people are said
that it put negative impact on H&M overall performance because it increase competition level in
market place which influence profitability level of organization in negative way.
Theme 4: Human resource is the main resources that are important for H&M while
operating business at global level.
Q4) What are the main resources that are important for H&M while
operating business at global level?
Frequency
a) Human resource 20
b) Innovative tools and techniques 10
c) Enough financial resources 10
15
25
15
a) Positive
b) Negative
Interpretation: There are various resources which are important for H&M at the tie of operating
business activities at global market. In this concept of globalisation play signifiant role in
providing appropriate opportunities to business organization to attain competitive advantage
from its rivals and at the same time also help in capturing larger marker share at international
market. In this regards, 20 out of 40 respondents are said that human resource is important factor
that directly contribute in making entire activities of the company is more effective. Along with
this, 10 people are also give their views that innovative tools and techniques is significant for
business organization to enhance their brand image at market place. On the other side, 10 people
also think that proper financial resources is important for H&M at the time of operating business
activities at global level.
Theme 5: Benefits of globalisation for H&M in attaining success at global market.
Q5) What are the benefits of globalisation for H&M in attaining
success at global market?
Frequency
a) Increase overall sales 15
b) Increase competition level 15
c) Increase in quality of good and services 10
16
20
10
10
a) Human resource
b) Innovative tools and
techniques
c) Enough financial resources
business activities at global market. In this concept of globalisation play signifiant role in
providing appropriate opportunities to business organization to attain competitive advantage
from its rivals and at the same time also help in capturing larger marker share at international
market. In this regards, 20 out of 40 respondents are said that human resource is important factor
that directly contribute in making entire activities of the company is more effective. Along with
this, 10 people are also give their views that innovative tools and techniques is significant for
business organization to enhance their brand image at market place. On the other side, 10 people
also think that proper financial resources is important for H&M at the time of operating business
activities at global level.
Theme 5: Benefits of globalisation for H&M in attaining success at global market.
Q5) What are the benefits of globalisation for H&M in attaining
success at global market?
Frequency
a) Increase overall sales 15
b) Increase competition level 15
c) Increase in quality of good and services 10
16
20
10
10
a) Human resource
b) Innovative tools and
techniques
c) Enough financial resources
Interpretation: From the above graph, it states the advantages of globalisation which leads to
achieving goal. Out of 40 respondents, 15 people thinks that globalisation increases the overall
sales because of adaption of latest technologies or introducing the fashionable and creative
products which attract customers attention, it increases the purchasing power and develops the
productivity while 15 respondents believes that it increase competition level due to enough
opportunities in market to prove their strength and potentiality to produce qualitative products
and services in satisfying the customer's need or demand whereas 10 agrees that increases in
quality of goods and services.
Theme 6: Public relation is main challenge faced by H&M while operating their business
activities at international market.
Q6) What challenges faced by H&M while operating their business
activities at international market?
Frequency
a) Public relations 20
b) Finance related 10
c) Culture differences 10
17
15
15
10
a) Increase overall sales
b) Increase competition level
c) Increase in quality of good
and services
achieving goal. Out of 40 respondents, 15 people thinks that globalisation increases the overall
sales because of adaption of latest technologies or introducing the fashionable and creative
products which attract customers attention, it increases the purchasing power and develops the
productivity while 15 respondents believes that it increase competition level due to enough
opportunities in market to prove their strength and potentiality to produce qualitative products
and services in satisfying the customer's need or demand whereas 10 agrees that increases in
quality of goods and services.
Theme 6: Public relation is main challenge faced by H&M while operating their business
activities at international market.
Q6) What challenges faced by H&M while operating their business
activities at international market?
Frequency
a) Public relations 20
b) Finance related 10
c) Culture differences 10
17
15
15
10
a) Increase overall sales
b) Increase competition level
c) Increase in quality of good
and services
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Interpretation: From the above graph , it explains the challenges faced by H&M while operating
business activities at international market. Out of 40 respondents, 20 people agrees public
relation is one of the major issue because building a healthy relation with public in new
geographic area is risky task as it concern the morale, values, culture of an individual. On the
other hand 10 respondents says finance is big challenge as they have to establish their company
in other regions for which they should have enough capital fund to run business, whereas 10
people believes cultural differences is threat to operate globalised business.
Theme 7: Effective ways used by H&M for overcoming from challenges related with
globalisation.
Q7) What are the effective ways used by H&M for overcoming from
challenges related with globalisation?
Frequency
a) Skilled workforce 15
b) Innovative tools and technology 15
c) Knowledge about different culture 10
18
20
10
10
a) Public relations
b) Finance related
c) Culture differences
business activities at international market. Out of 40 respondents, 20 people agrees public
relation is one of the major issue because building a healthy relation with public in new
geographic area is risky task as it concern the morale, values, culture of an individual. On the
other hand 10 respondents says finance is big challenge as they have to establish their company
in other regions for which they should have enough capital fund to run business, whereas 10
people believes cultural differences is threat to operate globalised business.
Theme 7: Effective ways used by H&M for overcoming from challenges related with
globalisation.
Q7) What are the effective ways used by H&M for overcoming from
challenges related with globalisation?
Frequency
a) Skilled workforce 15
b) Innovative tools and technology 15
c) Knowledge about different culture 10
18
20
10
10
a) Public relations
b) Finance related
c) Culture differences
Interpretation: As per above mentioned graph, it has been evaluated that H&M use various ways
to overcome from the globalisation challenges that help them in making their performance
competitive and famous at global market. In this regard, 15 out of 40 respondents said that
skilled workforce is important for company to operate their business at international level as they
easily understand customers needs and wants towards the services which were offering by
company. Along with this, 15 people give their views with this theme is that innovative tools and
technology help business organization to serve best and unique quality products to large number
of customers. This may help in increasing overall profitability level of the company at market
place. Furthermore, 10 respondent think that having proper knowledge about culture difference is
also may beneficial for overcoming from globalisation challenges as company can easily
evaluate the actual trend and preferences of market.
Theme 8: Provide competitive benefits is major factor that provided by globalisation to
H&M for increasing brand image at international level.
19
15
15
10
a) Skilled workforce
b) Innovative tools and
technology
c) Knowledge about different
culture
to overcome from the globalisation challenges that help them in making their performance
competitive and famous at global market. In this regard, 15 out of 40 respondents said that
skilled workforce is important for company to operate their business at international level as they
easily understand customers needs and wants towards the services which were offering by
company. Along with this, 15 people give their views with this theme is that innovative tools and
technology help business organization to serve best and unique quality products to large number
of customers. This may help in increasing overall profitability level of the company at market
place. Furthermore, 10 respondent think that having proper knowledge about culture difference is
also may beneficial for overcoming from globalisation challenges as company can easily
evaluate the actual trend and preferences of market.
Theme 8: Provide competitive benefits is major factor that provided by globalisation to
H&M for increasing brand image at international level.
19
15
15
10
a) Skilled workforce
b) Innovative tools and
technology
c) Knowledge about different
culture
Q8) What kind of factors provided by globalisation to H&M for
increasing brand image at international level?
Frequency
a) Provide competitive benefits 20
b) Aid in developing positive relation 10
c) Increase revenue of the company 10
Interpretation: As per above mentioned graph, it can be analysed that globalisation includes
various factors that directly contribute in enhancing overall performance of the company at
global level. By this H&M can easily established their competitive image as compare to its
rivals. In this 20 respondents give their views that globalisation provide competitive benefits in
which company improve their productivity by serving quality services. Along with this, 10
people said that it help in developing positive relation with large number of customers to satisfy
their needs. On the other side, 10 people are give their views that globalisation help in increasing
revenue of the company by providing them opportunities to offer best quality products and
services to large number of customers.
20
20
10
10
a) Provide competitive benefits
b) Aid in developing positive
relation
c) Increase revenue of the
company
increasing brand image at international level?
Frequency
a) Provide competitive benefits 20
b) Aid in developing positive relation 10
c) Increase revenue of the company 10
Interpretation: As per above mentioned graph, it can be analysed that globalisation includes
various factors that directly contribute in enhancing overall performance of the company at
global level. By this H&M can easily established their competitive image as compare to its
rivals. In this 20 respondents give their views that globalisation provide competitive benefits in
which company improve their productivity by serving quality services. Along with this, 10
people said that it help in developing positive relation with large number of customers to satisfy
their needs. On the other side, 10 people are give their views that globalisation help in increasing
revenue of the company by providing them opportunities to offer best quality products and
services to large number of customers.
20
20
10
10
a) Provide competitive benefits
b) Aid in developing positive
relation
c) Increase revenue of the
company
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Theme 9: Concept of globalisation provide support to H&M in attaining higher success at
global market.
Q9) Is concept of globalisation provide support to H&M in attaining
higher success at global market?
Frequency
a) Yes 30
b) No 10
Interpretation: From the above mentioned graph, it has been evaluated that concept of
globalisation provide better support to H&M in which company can easily expand their
operational activities at global market. This will contribute in making competitive brand image
of the company at market place. In this regards, 30 out of 40 respondents are adopt yes option as
they are agree with this theme that yes globalisation help business to make their image popular
by serving quality products and services. On the other side, 10 people are not agree with this
statement as they said no because they think that it increase overall cost of the company which
reduce profitability level.
21
30
10
a) Yes
b) No
global market.
Q9) Is concept of globalisation provide support to H&M in attaining
higher success at global market?
Frequency
a) Yes 30
b) No 10
Interpretation: From the above mentioned graph, it has been evaluated that concept of
globalisation provide better support to H&M in which company can easily expand their
operational activities at global market. This will contribute in making competitive brand image
of the company at market place. In this regards, 30 out of 40 respondents are adopt yes option as
they are agree with this theme that yes globalisation help business to make their image popular
by serving quality products and services. On the other side, 10 people are not agree with this
statement as they said no because they think that it increase overall cost of the company which
reduce profitability level.
21
30
10
a) Yes
b) No
CHAPTER 5: RESEARCH OUTCOMES
5.1 Conclusion
From the above mentioned research it has been concluded that globalisation is consider
as a wider concept which provide huge opportunities to business organization to improve their
performance at global market. In this, secondary method help in conducting literature review
which includes different authors vies and opinion towards the research topic. Along with this,
research is also based on the qualitative research as it provide detailed information towards the
research topic. By this research can easily gather relevant data and take right decision in order to
make successful research.
5.2 Recommendation
Globalisation is an important aspect for every business organization to operate activities
at global level with the purpose of establishing positive brand image. As it also provide huge
opportunities to business organization to enhance their profitability level at market place. AS per
this, there are some recommendation that help H&M to improve their performance:
For attaining success at global market, H&M needs to focus on effective advertising
strategies to serve quality products to large number of customers. It help in increasing
customers base ad productivity as well.
Company should formulate new policies and strategies that help them in establishing
their competitive image at market place As a result, company easily invite large number
of customers and satisfy their needs.
CHAPTER 6: REFLECTION AND RECOMMENDATION
6.1 Reflection
Current research is based on how globalisation drive H&M towards the success at
international market. As a researcher this type of topic helped me in enhancing my skills and
knowledge towards the concept of globalisation and its factors as well. While carry out the
research, I use various tools and techniques which help me in effectively complete the research
activities. Along with this, I used qualitative method to gather information towards the research
topic in detailed form. On the other hand, research is also helped me in making the knowledge
about the globalisation more string which support me in future activities of the research.
22
5.1 Conclusion
From the above mentioned research it has been concluded that globalisation is consider
as a wider concept which provide huge opportunities to business organization to improve their
performance at global market. In this, secondary method help in conducting literature review
which includes different authors vies and opinion towards the research topic. Along with this,
research is also based on the qualitative research as it provide detailed information towards the
research topic. By this research can easily gather relevant data and take right decision in order to
make successful research.
5.2 Recommendation
Globalisation is an important aspect for every business organization to operate activities
at global level with the purpose of establishing positive brand image. As it also provide huge
opportunities to business organization to enhance their profitability level at market place. AS per
this, there are some recommendation that help H&M to improve their performance:
For attaining success at global market, H&M needs to focus on effective advertising
strategies to serve quality products to large number of customers. It help in increasing
customers base ad productivity as well.
Company should formulate new policies and strategies that help them in establishing
their competitive image at market place As a result, company easily invite large number
of customers and satisfy their needs.
CHAPTER 6: REFLECTION AND RECOMMENDATION
6.1 Reflection
Current research is based on how globalisation drive H&M towards the success at
international market. As a researcher this type of topic helped me in enhancing my skills and
knowledge towards the concept of globalisation and its factors as well. While carry out the
research, I use various tools and techniques which help me in effectively complete the research
activities. Along with this, I used qualitative method to gather information towards the research
topic in detailed form. On the other hand, research is also helped me in making the knowledge
about the globalisation more string which support me in future activities of the research.
22
6.2 Alternative research methodology
Research is carry out with the purpose of gathering in-depth information towards the
particular topic and area. For this researcher use effective structure in order to effectively
conduct research activities. In this, investigator use questionnaire method to gather accurate data
and information from different respondents. But on the other side, an alternative research method
can be used by researcher is interview method. By this, they can analyse as well as understand
respondents views and opinion about the research.
CONCLUSION
From the above mentioned research it has been analysed that concept of globalisation
play a vital role in developing opportunities for business organization to operate their activities at
global level with the aim of attaining higher success. Mainly, it is an important process of taking
business towards the success by providing better opportunities to business. With the assistance of
this, company can easily communicate with their stakeholders. Therefore, globalisation is
consider as an ongoing process through which company easily integrate with different countries
in order to improve their performance and develop positive relationship with public.
23
Research is carry out with the purpose of gathering in-depth information towards the
particular topic and area. For this researcher use effective structure in order to effectively
conduct research activities. In this, investigator use questionnaire method to gather accurate data
and information from different respondents. But on the other side, an alternative research method
can be used by researcher is interview method. By this, they can analyse as well as understand
respondents views and opinion about the research.
CONCLUSION
From the above mentioned research it has been analysed that concept of globalisation
play a vital role in developing opportunities for business organization to operate their activities at
global level with the aim of attaining higher success. Mainly, it is an important process of taking
business towards the success by providing better opportunities to business. With the assistance of
this, company can easily communicate with their stakeholders. Therefore, globalisation is
consider as an ongoing process through which company easily integrate with different countries
in order to improve their performance and develop positive relationship with public.
23
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REFERENCES
Books and journals
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Moghalu, K. C., 2014. Emerging Africa: how the global economy's' last frontier'can prosper and
matter. Penguin UK.
Fulgoni, G. M., 2015. How Brands Using Social Media Ignite Marketing and Drive Growth:
Measurement of Paid Social Media Appears Solid But Are the Metrics for Organic
Social Overstated?. Journal of Advertising Research. 55(3). pp.232-236.
Soltes, V. and Gavurova, B., 2015. Modification of performance measurement system in the
intentions of globalization trends. Polish Journal of Management Studies. 11.
Mutoko, W. R., 2014. Challenges of access to markets and opportunities for small, medium and
micro enterprises (SMMEs) in Botswana. European Scientific Journal, ESJ. 10(10).
Blowfield, M. and Murray, A., 2014. Corporate responsibility. Oxford University Press.
Haidt, J., 2016. When and why nationalism beats globalism. Policy: A Journal of Public Policy
and Ideas. 32(3). p.46.
Detomasi, D., 2015. The multinational corporation as a political actor:‘varieties of
capitalism’revisited. Journal of Business Ethics. 128(3). pp.685-700.
Taneja, S., Sewell, S. S. and Odom, R. Y., 2015. A culture of employee engagement: A strategic
perspective for global managers. Journal of Business Strategy. 36(3). pp.46-56.
Kowalski, A. M., 2014. The role of innovative clusters in the process of internationalization of
firms. Journal of Economics, Business and Management. 2(3). pp.181-185.
Letaifa, S. B., 2015. How to strategize smart cities: Revealing the SMART model. Journal of
Business Research. 68(7). pp.1414-1419.
Yu, C. L., Wang, F. and Brouthers, K. D., 2015. Domestic and foreign competitor identification
and firm performance. European Journal of International Management. 9(4). pp.463-
483.
Kovacs, G. and Kot, S., 2016. New logistics and production trends as the effect of global
economy changes. Polish Journal of Management Studies. 14.
Kushida, K. E., Murray, J. and Zysman, J., 2015. Cloud computing: from scarcity to
abundance. Journal of Industry, Competition and Trade. 15(1). pp.5-19.
Online
Globalization Benefits and Challenges. 2018. [Online]. Available
through:<https://courses.lumenlearning.com/clinton-marketing/chapter/reading-
globalization-benefits-and-challenges/>.
24
Books and journals
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Moghalu, K. C., 2014. Emerging Africa: how the global economy's' last frontier'can prosper and
matter. Penguin UK.
Fulgoni, G. M., 2015. How Brands Using Social Media Ignite Marketing and Drive Growth:
Measurement of Paid Social Media Appears Solid But Are the Metrics for Organic
Social Overstated?. Journal of Advertising Research. 55(3). pp.232-236.
Soltes, V. and Gavurova, B., 2015. Modification of performance measurement system in the
intentions of globalization trends. Polish Journal of Management Studies. 11.
Mutoko, W. R., 2014. Challenges of access to markets and opportunities for small, medium and
micro enterprises (SMMEs) in Botswana. European Scientific Journal, ESJ. 10(10).
Blowfield, M. and Murray, A., 2014. Corporate responsibility. Oxford University Press.
Haidt, J., 2016. When and why nationalism beats globalism. Policy: A Journal of Public Policy
and Ideas. 32(3). p.46.
Detomasi, D., 2015. The multinational corporation as a political actor:‘varieties of
capitalism’revisited. Journal of Business Ethics. 128(3). pp.685-700.
Taneja, S., Sewell, S. S. and Odom, R. Y., 2015. A culture of employee engagement: A strategic
perspective for global managers. Journal of Business Strategy. 36(3). pp.46-56.
Kowalski, A. M., 2014. The role of innovative clusters in the process of internationalization of
firms. Journal of Economics, Business and Management. 2(3). pp.181-185.
Letaifa, S. B., 2015. How to strategize smart cities: Revealing the SMART model. Journal of
Business Research. 68(7). pp.1414-1419.
Yu, C. L., Wang, F. and Brouthers, K. D., 2015. Domestic and foreign competitor identification
and firm performance. European Journal of International Management. 9(4). pp.463-
483.
Kovacs, G. and Kot, S., 2016. New logistics and production trends as the effect of global
economy changes. Polish Journal of Management Studies. 14.
Kushida, K. E., Murray, J. and Zysman, J., 2015. Cloud computing: from scarcity to
abundance. Journal of Industry, Competition and Trade. 15(1). pp.5-19.
Online
Globalization Benefits and Challenges. 2018. [Online]. Available
through:<https://courses.lumenlearning.com/clinton-marketing/chapter/reading-
globalization-benefits-and-challenges/>.
24
APPENDIX
Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: GLOBALISATION CAN DRIVE BUSINESS SUCCESS.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To determine the significance of globalisation in making business organization successful.
A study on H&M.”
Research objectives (e.g what is the question you want to
answer? What do you want to learn how to do? What do you want
to find out?):
To identify the main concept of globalisation.
To determine the benefits of globalisation on overall success of H&M.
To evaluate the challenges faced by H&M at the time of expanding business
activities at global level.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills
you want to improve, why the topic is important):
The main purpose of carry out this research is to gather in-depth information
towards the research topic which help in increasing researcher skills and knowledge
towards the globalisation and how it drive business to success.
25
Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: GLOBALISATION CAN DRIVE BUSINESS SUCCESS.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To determine the significance of globalisation in making business organization successful.
A study on H&M.”
Research objectives (e.g what is the question you want to
answer? What do you want to learn how to do? What do you want
to find out?):
To identify the main concept of globalisation.
To determine the benefits of globalisation on overall success of H&M.
To evaluate the challenges faced by H&M at the time of expanding business
activities at global level.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills
you want to improve, why the topic is important):
The main purpose of carry out this research is to gather in-depth information
towards the research topic which help in increasing researcher skills and knowledge
towards the globalisation and how it drive business to success.
25
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Under this, literature review is conduct with the use of secondary
resources such as books, journals, articles, and many more to gather
accurate information about the topic.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
Different activities which are going to be included in this research are
given below as above:
Identification the topic
Develop aim and objectives with questions
Literature review
Research methodology
Questionnaires preparation
Data Collection
Data analysis
Conclusion and recommendation
How long
this will
take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
26
Use of key literature sources to support your research question,
objective or hypothesis:
Under this, literature review is conduct with the use of secondary
resources such as books, journals, articles, and many more to gather
accurate information about the topic.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
Different activities which are going to be included in this research are
given below as above:
Identification the topic
Develop aim and objectives with questions
Literature review
Research methodology
Questionnaires preparation
Data Collection
Data analysis
Conclusion and recommendation
How long
this will
take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
26
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Target date (set by tutor): ______________________
Gantt Chart
27
Gantt Chart
27
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Under this research, qualitative method was used by the
researcher to gather in-depth information towards the research
topic.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
28
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Under this research, qualitative method was used by the
researcher to gather in-depth information towards the research
topic.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
28
Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To determine the significance of globalisation in making
business organization successful. A study on H&M.”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of
your project:
Interviews Yes No
Questionnaires Yes No
Observations Yes No
Use of personal records Yes No
Data Analysis Yes No
Action Research Yes No
Focus Groups Yes No
Others (Please specify) :
29
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To determine the significance of globalisation in making
business organization successful. A study on H&M.”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of
your project:
Interviews Yes No
Questionnaires Yes No
Observations Yes No
Use of personal records Yes No
Data Analysis Yes No
Action Research Yes No
Focus Groups Yes No
Others (Please specify) :
29
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Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More
than 20
How will participants be recruited (identified an approached)?
The participants will be recruit by conducting interview.
Describe the processes you will use to inform participants about what
you are doing:
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Studies involving questionnaires: will participants be given the option
of omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
30
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More
than 20
How will participants be recruited (identified an approached)?
The participants will be recruit by conducting interview.
Describe the processes you will use to inform participants about what
you are doing:
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Studies involving questionnaires: will participants be given the option
of omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
30
Yes No
Will participants be given information about the findings of your
study?(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
The researcher will access to data.
During the research:
Where will the data be stored?
In personal computer and pen drive.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In personal computer and pen drive.
How long will the data and records be kept for and in what format?
Around 2 to 3 years data will be stored.
31
Will participants be given information about the findings of your
study?(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
The researcher will access to data.
During the research:
Where will the data be stored?
In personal computer and pen drive.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In personal computer and pen drive.
How long will the data and records be kept for and in what format?
Around 2 to 3 years data will be stored.
31
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not
limited to the following :
Informed consent.
Potentially vulnerable participants.
Sensitive topics
Risk to participants and /or researchers
Confidentiality/anonymity
Disclosures/ limits to confidentiality
Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
Reporting
Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description
of the ethical issues that may arise in the course of my
research
Name: Date:
32
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not
limited to the following :
Informed consent.
Potentially vulnerable participants.
Sensitive topics
Risk to participants and /or researchers
Confidentiality/anonymity
Disclosures/ limits to confidentiality
Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
Reporting
Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description
of the ethical issues that may arise in the course of my
research
Name: Date:
32
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