Project Proposal for Research Investigation

The project proposal details a research investigation into the efficiency of social media promotional strategies for a firm. The proposed study will use a qualitative approach, with a focus on thematic analysis of collected data. The researcher plans to collect 40 sample sizes using random sampling methods and will adhere to ethical considerations throughout the investigation.

RESEARCH PROJECT

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Background.......................................................................................................................1
1.3 Significance of investigation............................................................................................2
1.4 Rationale of research........................................................................................................2
1.5 Research Aim...................................................................................................................2
1.6 Research Objectives.........................................................................................................3
1.7 Research Questions..........................................................................................................3
CHAPTER 2: LITERATURE REVIEW........................................................................................4
2.1 Affect of social media on increasing performance and growth........................................4
2.2 Role of social media in organise marketing and promotional campaigns........................4
2.3 Social media tools that use by Talent Plus for gaining competitive advantage...............5
2.4 Advantages of social media tools to attract large number of customer............................8
2.5 Ways through which Talent Plus firm can increase its business at large scale................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
3.1 Type of Investigation......................................................................................................10
3.2 Research Design.............................................................................................................10
3.3 Data collection................................................................................................................10
3.4 Data analysis...................................................................................................................11
3.5 Research Philosophy......................................................................................................11
3.6 Research Approach.........................................................................................................11
3.7 Data Sampling................................................................................................................11
3.8 Ethical Considerations....................................................................................................11
CHAPTER 4: DATA ANALYSIS & INTERPRETATIONS.......................................................12
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................23
Conclusion............................................................................................................................23
Recommendations................................................................................................................23
REFERENCES..............................................................................................................................25

Topic-“The implications of digital technologies on SME’s”
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Social media refers to computer based technology which facilitates sharing of
information and ideas and developing effective virtual communities and networks. Through
designing, social media is based on internet and also provide users effective electronic
interaction of the personal information and some of the other content like for an instance photos
and videos (Aral, Dellarocas and Godes, 2013). Organisations engage with the various social
media with the help of tablet, smartphone and computer through web application or web- based
software. It is an effective tool for communicate with people. It is helpful in connect with people
and also share information or data with any person. Talent plus is a consultancy firm and it takes
its own medicine through its better programmes for the consulting clients. Social media is an
effective tools which used through Talent plus to increase its promotion. As talent Plus is small
size firm and if it will use social media in better manner then in this case the many people will
be aware about firm and its services in better manner. At market place there are many social
media tools like Twitter, Facebook, Instagram etc. Among all of them Facebook is one of the
most leading or usable social media network as comparison to the others. It is regarded as
famous website that actively used by almost 1500 million people.
1.2 Background
Social networks became more popular in this modern era and it also dynamically use
through large number of customers which are living around globe. The main motive of every
business firm is to reach at the competitive place for gaining more attention of more consumers
towards company. Talent Plus is private organisation and it provides effective consultancy
services to people. The size of company is small and it works on fulfil demands of people in an
effective manner by providing better quality of goods and services at minimum cost. It is widely
applies technique which plays a necessary role in promote organisational tasks as well as
activities (Chu and Kim, 2011). In this present time period, people are engage in social media
tools and mostly prefer the online marketing because it is time as well as cost saving. Social
media is helpful in generate more awareness regarding services of company at competitive
market. It will aid in increasing productivity and performance of firm in an effective manner. It
1

provides facilities to interact with more people and increase promotion of business. It is
identified as applied source which aids in giving an appropriate and effective data or information
regarding services of Talent Plus organisation. It gives advantages to firm and enhance
productivity level in effective or proper manner. Through using better tool of social media,
Talent Plus can communicate with large number of people and convince them to use its services.
1.3 Significance of investigation
Research take in to a consideration depends on measure value of the social media related
tools and also effect on promotional strategies of firm. In this present time period, firms are
concern on increasing performance as well as sales by executing different innovative strategies
and tools. Significance motive behind directing an evaluation venture to upgrade information and
aptitudes of the online networking and utilization for people. Portable innovation assumes
tremendous part in existing society (Garrigos-Simon and et. al., 2012). The main importance of
this research is to know about importance of the social media tools which can impact on
promotional strategies. Through this research, abilities and skills of learner will be increase in
same field which given advantages to develop the carrier success as well as productivity at
competitive market. Under this, Talent Plus organisation uses Instagram and Facebook in order
to connect with people and enhance awareness of services of firm in significant way. It is helpful
in providing economic development and success of firm at the competitive market for gaining
more profit.
1.4 Rationale of research
The rationale behind of this research is to know about economic effect of social media,
websites and internet on the small business organisation or Talent Plus firm. Its main motive is to
investigate advantages which available from use of social media as well as internet sites for
small company that conduct its business in an underserved regions. Social media is helpful in
increasing growth along with performance level of firm in a significant or effective manner.
1.5 Research Aim
The main aim of this research is “To evaluate significance of social media tools and its
effect on promotional strategy of firm - A case study on Talent Plus.”
2

1.6 Research Objectives
This part of research depends on the main topic of an investigation (Hays, Page and
Buhalis, 2013). It is useful in order to express extension for research and also accommodate in
collecting accurate or relevant data or information for research to get valid conclusion. Some of
the research objectives are mention below:
 To identify effect of social media on increasing performance and growth of Talent Plus
 To evaluate role of social media in organising promotional campaigns
1.7 Research Questions
This part is based on research objectives. Research questions are related with important
topic of an investigation. It include a necessary research aspect which play a necessary role in
measuring accurate data or information. Research questions are given below:
 How social media can effect on increasing performance and growth of Talent Plus?
 What is the role of social media in organising promotional campaigns?
3

CHAPTER 2: LITERATURE REVIEW
It is regarded as basic tool which aids researcher in order to conduct an in- depth
investigation in order to draw valid conclusion. It is related with research which consists
momentum information and data involving effective outcomes.
2.1 Affect of social media on increasing performance and growth
Social media can develop positive as well as negative affect on performance and growth
of Talent Plus firm. On the basis of Laroche, Habibi and Richard, 2013 it has been concluded
that staff members or consumers spend their more time on using social media in an effective
manner. If employees will engage in social media more then growth of firm can be minimized.
On the other hand, through using social media in effective manner, all staff members of Talent
Plus company will show their more interest in this as comparison to other work which was
allocated to them. It is not beneficial for firm as leaking policies and plans and through this
company can not achieve the competitive benefit. With the help of using social media, firm can
connect with target consumers and it is time along with cost saving. There are many social media
tools at market place such as Twitter, Facebook, LinkedIn, Instagram and many others which can
reduce cost of marketing to significant level. According to view point of Lin and Lu, 2011, it has
been suggested that Facebook is most visiting social media application on which staff members
take more interest . In addition to this, there is main change in a way that individuals interact and
connect. Social media is developing at astronomical rate, there is more affect on marketing as
well as business.
2.2 Role of social media in organise marketing and promotional campaigns
In this modern era, digital transformation has changed the scenario of every business.
Now firms are tend towards acquiring new and innovative techniques so as to promote
themselves over the world. Digitalisation makes important for business to create and develop
their own websites in order to expand their online outreach. In this respect, social media
platforms is one of the greatest tools which help companies to connect their target and potential
audiences. Sites, like – Facebook, Twitter and Instagram are fundamental to obtain high
defensible edge at marketplace. Business associations which are not activated on social media
accounts risk missing out on numerous marketing opportunities. Small business like – Talent
plus has their account of social media as they can easily promote their products and services to
4

large group of customers as well as recognise their needs and wants. Therefore, it can be said
that social networking websites are helpful in promoting products and services of the firm by
linking a firm customers at deeper level. Online marketing is new mantra for manufacturing
companies as here they can easily apply new projects at wider range. It is has been viewed that
social media promotion is a potential promotion system that is used by management in raising
power of their marketing activities. Social media engages customers' online so that managers can
easily take reviews and feedbacks from them. Many firms used internet based sources in order to
share details of their future offerings; it results people will get know about products and services
of the firm and decide whether to purchase it or not. On the basis of view point of Leung and et.
al., 2013 it has been stated that Small entities conduct different quiz and other activities to know
what people actually want and tries to deliver the same in order to satisfy needs and wants of
customers in the best possible manner.
Along with this, social media platforms are considered to build interpersonal relations
with local communities; it increases brand awareness between people. For instance – execution
of promotional strategy through social media will helps customers to know about a specific
brand; company will be engaged with large number of consumers. Simply having people interact
with content will increase brand awareness and begin building market reputation as a business.
Social media tools increases traffic on company' s websites and management will easily attain
and retain large group of customers for long term period. Another role of social media channels
is to determine current market trends so as to produce accordingly. Small business organises
several social media promotional and marketing campaign by giving attractive discounts and
offers to customers; it builds brand equity and create strong interpersonal relationship of the firm
with its target audiences.
2.3 Social media tools that use by Talent Plus for gaining competitive advantage
In this competitive market, there are several social media tools or channels which helps
firms to promote their products and services among large group of customers. It helps people to
get in touch with a specific brand. According to Michaelidou, Siamagka and Christodoulides,
2011 it has been stated that Companies who newly starts their business are required to arrive
numerous customers and for this they adopts online marketing strategy in make popular their
offerings. The common social media platforms are – Facebook, Twitter, YouTube, Twitter and
5

Instagram and so on. Following is defined several social media sites which are acquired by
Talent Plus, such as -
Twitter – This tool encompasses sharing short texts, images, polls, videos and more.
According to Kietzmannand et. al., 2011 it has been stated that Managers can connect with other
users by using a specific username as well as mentioning the same into their posts. Therefore,
Twitter is a great platform to fast interconnect with target and potential users over the world. In
present scenario, there are over 330 million active users on Twitter and it is treated one among
top 10 websites. Because of its wide reach, this platform is not only a great way to market your
business, but also an effective channel for handling customer service. Along with this, if a firm
has an interesting content Twitter helps in attaining and retaining people. There is also a facility
of sharing and retweeting for other users. Hashtags helps in boosting posts and spread them
several followers as products and services of the company could be easily viral.
Instagram – As same as Pinterest, Instagram is a visual online platform which is used for
uploading photos and videos. The site has recently owned by Facebook by having 700 million
users in which many of them posts regarding art, fashion, travel and similar subjects. This
platform is almost entirely mobile and almost people are using Instagram. In context of small
businesses, they can use right hashtags and follow several people in order to improve credibility
of their brand and offerings.
6

LinkedIn – It is a most popular online website that is mostly used by professionals and
have 250 million monthly users. It is one of the best way to find top talent and drawing yourself
as a industry leader and promote business as well.
Facebook – It is one of the biggest online platform on web in respect of total number of
users and name recognition. At present, there are over 2 billion people are connected with
Facebook as it can be a good medium to connect people over the world. Facebook is growing
website which was founded by college students so as to keep in touch with multifaceted web. On
the other hand, smartphones has facilitated the use of this platform as people can log in at there
with a single click. Therefore, Facebook is a wealth for small organisations its a starting point of
business. For example – if a firm wants to launch its products into market then it can easily
promote it among wide range of people by considering this social media application.
7
Illustration 1: Social media tools
(Source: The 5 Most Important Social Media Tools for Business, 2018)

Therefore, by using all these social media channels firms can reach large group of
customers and interact with them in an effective manners. It results enhancement of sales and
profitability in a certain time period and gain high competitive edge.
2.4 Advantages of social media tools to attract large number of customer
On the basis of view point of Aral, Dellarocas and Godes, 2013, it has been concluded
that Social media plays necessary role in order to attract more customers at market place and
enhance profitability and revenue of firm. There are more social media tools which are
determined as internet sources, twitter, Facebook and some of the other effective internet sources
and with the help of them, company can communicate with people to attract more consumers. In
this modern era, whole society surrounded with advanced technology because of the corporate
world for develop positive relationship with consumers in an effective manner. Some advantages
of social media tools are given below as above:
 It is helpful in developing better future relation with customers in context to
increase profitability.
 Social media tools help in safeguard additional cost of consumers.
 Through using effective social media techniques, customers get update regarding
innovate goods and emerging trends.
 With the help of using social media tools, consumers will be aware about services
of Talent Plus organisation.
 It is helpful in improve the ranking of search engine.
From above information, Talent Plus firm adopting different kinds of social media
technology in context to gain more attention of people in less period of time.
2.5 Ways through which Talent Plus firm can increase its business at large scale
On the basis of view point of Parra-López and et. al., 2011, it has been stated that firm
can execute various kinds of strategies which aid in expand business at the large scale to achieve
objectives and aims of firm. In addition to this, there are different steps which has taken through
Talent Plus to increase its business firm. There are different ways through which firm can
enhance its business given below:
Priorities team- In context to increase business, there is a requirement to divide large task
in to small parts between team members. It aids in perform various kinds of activities in
effective manner.
8

Diversify- Talent Plus firm require to diversify goods on the basis of preferences and
tastes of various consumers and it aids in select the better services according to their choices.
Reinvest in business- Under this, there is a need to reinvest in strategies which aids to
expand business in effective manner. In context to enhance knowledge as well as skills of
employees, firm conduct a training and development session.
Attract people- It is an effective way to expand business. Company can attract consumers
by providing them better quality of services to them and increase its sales.
9

CHAPTER 3: RESEARCH METHODOLOGY
It is regarded as important part of research and it is applied through an investigator in
context to collect information and data for taking better business related decisions. The
researcher collect relevant and accurate data which can help in the process of decision making
for firm in an effective manner (O'Keeffe and Clarke-Pearson, 2012). This part of research
undertakes many different approaches as well as tools to gather information and data on the
particular research topic. It helps in gather information and data from various sources as well as
finding valid outcomes for this kind of study by comprehensive investigation.
3.1 Type of Investigation
It is considered as most necessary part of investigation which aids researcher in order to
measure nature of an investigation. In this, it is a main responsibility of an investigator to
determine kind of an investigation like quantitative or qualitative (Scott, 2015). Qualitative
research is exploratory and used for gaining proper understanding of opinions, motivations and
reasons. It gives an insights in to issues and also helpful in develop effective ideas for this type
of research. On the other hand quantitative investigation is systematic empirical research of an
observational phenomenon through computational, statistical and mathematical technique. In this
mention research, qualitative research type is used because by this accurate information or data
can be accumulated.
3.2 Research Design
It is an effective strategy which an investigator select to integrate various components of
study in logical as well as coherent manner and assure about address problem related to an
investigation (Rodriguez, Peterson and Krishnan, 2012). In addition to this it constitutes
blueprint for measurement, data analysis and collection. There are three different types of
research design and these are exploratory, experimental and descriptive. This research is based
on descriptive research design.
3.3 Data collection
Data collection refers to process of collecting as well as measuring information on the
interest variables in a proper manner that helps in give the better answers of stated questions.
There are two different kinds of data collection methods i.e. primary and secondary. In primary
data collection, information and data is collected fresh which is not used before. The sources to
10

collect primary data are questionnaire, survey etc. On the other hand in secondary data,
information is collection through internet sources, books, journals etc.
3.4 Data analysis
It is process of cleansing, modeling, inspecting and also transforming data with an aim of
searching useful information, supporting decision making and useful information. It is process of
systematically applying the logical and statistical techniques to explain, evaluate the data in an
effective manner.
3.5 Research Philosophy
It is conviction which defined about information and data examined as well as gather. It
is an examination around collecting data or information and analyse them through different
authors and writers. There are two different research philosophy positivism and interpretivism.
This investigation based on interpretivism research philosophy.
3.6 Research Approach
It is considered as most effective tools and techniques related to research work and it is
helpful for researcher to move forward in right direction (Wang, Yu and Wei, 2012). It is
categorised between two main kinds like for an instance inductive and deductive research
approaches. Both are helpful in giving an effective way to get positive outcomes. In this present
investigation, researcher used an inductive research approach for analyse work.
3.7 Data Sampling
It is categorised as better research instrument which used through researcher in grasp this
research. It provides information assurance which is collected for fulfilment of exploration. In
order to get accurate and relevant information, researcher used sample size of 40 respondents.
3.8 Ethical Considerations
It is necessary part of research methodology and helpful for an investigator in order to get
over from all research related problems in proper manner. During conducting an investigation,
researcher faces different conflicts and problems. Researcher conducts an investigation through
following ethical rules and regulation in a better or significant manner.
11

CHAPTER 4: DATA ANALYSIS & INTERPRETATIONS
Information and data that has been collected by different sources evaluated with an aim to
get better outcomes. In this part of research, investigator do the thematic analysis for proper
understanding in an effective manner.
THEME 1: Main social media tools which used through organisations
12
Twitter LinkedIn Facebook Instagram Online Portal
0
2
4
6
8
10
12
8
6
11
8
7
Column B

Interpretation- There are many social media tools which help in increasing profit level as well
as growth of firm in an effective manner. On the basis of view point of 8 respondents, twitter is
more effective social media tool. According to 6 people, LinkedIn is a social media tool on
which many people. On the other hand, according to 11 respondents are connected with this
Facebook and firm can communicate with people in all over the world. There are 8 people which
said that Instagram is main social media tools through which organisations for increase their
profitability as well as sales ratios.
THEME 2: Social media tools aid in gaining competitive benefit
Interpretation- In this, social media tools are helpful in gaining more competitive advantage at
the market place. There are many social media tool which use through organisations. Among the
28 respondents, there are almost 28 respondents which said that social media tools are beneficial
for Talent Plus firm. But in this, there are 12 people which are not agree with this statement.
THEME 3: Social media tools helpful in giving information
13
28
12
Agree
Disagree

Interpretation- Social media is a better tool through which firm can provide its information to
people and interact with them in a better manner. In this, according to 30 respondents which said
that social media tools are helpful in giving better information and up gradation about services
and products of Talent Plus business firm to people. On the other hand there are 10 respondents
which are not agree which this given statement.
THEME 4: Major tools which used through Talent Plus
14
Yes No
0
5
10
15
20
25
30
35
30
10
Column B

15
11
14
6
9
Gift vouchers
Discounts
Keep up promise
Give offers

Interpretation- IN order to retain loyal buyers at market place, organisations uses different tools
in an effective manner. In this, there are 11 respondents which said that the gift vouchers attract
people most. 14 respondents said that discount is main tool which talent plus organisation used to
sustain consumers for long period of them. It is also helpful in make them loyal towards firms. In
addition to this, there are almost 9 respondents which said that provide offers attract the people
most and retain consumers at market place.
THEME 5: Major benefits of social media tools
16
Increase sales and profit
Maximising brand awareness
Promotion of products and services
0
2
4
6
8
10
12
14
16
18 17
8
15
Column B

Interpretation- Social media provides different advantages to firm in various way. Benefits are
helpful in increasing development as well as productivity of firm in an effective manner. There
are 17 respondents which said that main advantage of social media tool is to enhance sales as
well as profit. On the other hand, according to 15 respondents which said that benefit of social
media to make promotion of services in better manner. 8 people are with an option of
maximising brand awareness.
THEME 6: Major factors through which Talent Plus Company can increase its
performance
17
Encouraging communication
Proactive Staff members
Positive working environment
0
2
4
6
8
10
12
14
16
15
12
13
Column B

Interpretation- In this, for enhance growth and performance of firm, there are 15 respondents
which said that if communication will be better than growth of company will be enhanced. On
the other hand it is necessary for firm to provide training to employees. 13 respondents said that,
for firm positive working environment is necessary to be developed so that all employees will
work together and focus on achieve set objectives and aims in an effective manner.
THEME 7: Social media tools helpful for increase profit ratio
18
Agree Disagree
0
5
10
15
20
25
30 26
14 Column B

Interpretation- There are 26 respondents which said that tools of social media are helpful in
enhance market share along with the profit level. On the other hand, according to 14 people,
which are not agree which this give statement and they said that Talent Plus needs to use some
other tools.
THEME 8: Social tools aids in order to promote services and products
19
33
7
Yes
No

Interpretation- Through social media tools, firm can communicate with large number of people
in all over the world. On the basis of 33 respondents, different tools of social media are helpful in
promoting products as well as services of firm at market place. But there are almost 7 people
which said that at market there are some other tools which can promote service sin better or
effective manner.
THEME 9: Ratings you will give to services of Talent Plus organisation
20
16
14
10
Excellent
Average
Poor

Interpretation- Talent Plus Company provides consultancy services to people. But there are
some people which are like, dislike services to this firm. There are almost 16 respondents which
said that services of Talent Plus Company are excellent and they like to use its services more. On
the other hand, there are 14 respondents and they like to give rating of services of this company
average. But according to 10 people which said that services of Talent Plus Company are poor.
21

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
Conclusion
From the above given report it has been concluded that Talent Plus organisation uses the
social media tools for effectively and efficiently in order to enhance market share and allow the
firm to develop in a significant manner. Under this given report studied about the impact of
social media tools in enhance growth and performance level of firm. It can be attest from past
mentioned regarding venture as well as gathered information and data to use social media tools
to increase development of firm in significant manner. It gives benefits to firm in context of
money by which firm can deal with anything and aid in various division as well as activities in
which firm undertaking its business. In this mention report also discussed about the data analysis
of questionnaire which has been developed through researcher. For collect information and data,
researcher uses sample size 40 respondents. They can their opinions and view point about
specific research topic. In this present time period, it has been stated that the advanced strategies
for fluctuation of every day. In addition to this, it is necessary that effective social media tools to
interact with the consumers and attract them in significant manner. Through this, company can
compete with its strong competitors.
Recommendations
From the above given report, it has been recommended that social media tools are useful
for small business organisation to expand business at large scale or in other countries. It should
be prescribed top the small as well as medium size company to use innovative work and various
process of firm in significant manner. It is necessary for Talent Plus organisation to
communicate with another country people so that they can aware about services or firm and try
to use. In context to this, social media tools provide many benefits to Talent Plus organisations.
In this, it is essential for this organisation to provide better training and development
programmes. It will be helpful in increasing development as well as skills of staff members.
Their main focus should be on achieving aims of firm with in set period of time. At the time of
conducting business operations, Talent Plus firm should follow all legislations and regulations.
Through this, firm cannot face any problem and will run its business successfully. In addition to
this, different kinds of System Software involve decision support system, information software
etc. Among all of them, Talent plus firm should select one software which help in increasing
22

effectiveness and efficiency of business. This company should focus on provide its services on
reasonable cost.
At the time of conducting investigation, I faced many issues related to collecting data,
finance and time. I do not have much time to collect all information related to the specific
research topic. But according to the research activities, I manage the time and perform all
activities. On the other hand, it was very difficult to collect information from respondents.
Under this research, questionnaire is to be selected to collect data from different
respondents. Other than this, alternative research methodology that is used by researcher is
interview questions. Under this there is an interviewer that ask some questions from interviewee
related to research topic. It helsp in provide the better research outcomes.
23

REFERENCES
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management and marketing of organizations. Management Decision. 50(10). pp.1880-
1890.
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Scott, D. M., 2015. The new rules of marketing and PR: How to use social media, online video,
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Online
Social media. 2018. [Online]. Available through:
<https://www.techopedia.com/definition/4837/social-media>.
The 5 Most Important Social Media Tools for Business. 2018. [Online]. Available through:
<http://maxmyprofit.com.au/the-5-most-important-social-media-tools-for-business>.
25

APPENDIX
Questionnaire
Name:
Age:
Address:
Phone Number:
Email Id:
Q1) What are main social media tools which used through organisations in context to
increase their profitability as well as sales ratios?
a) Twitter
b) LinkedIn
c) Facebook
d) Instagram
e) Online Portal
Q2) Are social media tools aid in gaining competitive benefit at market place?
a) Agree
b) Disagree
Q3) Do social media tools helpful in giving information regarding services of Talent Plus
to consumers?
a) Yes
b) No
Q4) What are major tools which used through Talent Plus in addition to sustain loyal
consumers?
a) Gift vouchers
b) Discounts
c) Keep up promise
d) Give offers
Q5) What are major benefits of social media tools for Talent Plus business organisations?
a) Increase sales and profit
b) Maximising brand awareness
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c) Promotion of products and services
Q6) What are major factors through which Talent Plus company can increase its
performance and growth?
Encouraging communication
Proactive Staff members
Positive working environment
Q7) Are social media tools helpful for increase profit ratio and market share?
a) Agree
b) Disagree
Q8) Do social tools aids in order to promote services and products of Talent Plus at
competitive market place?
a) Yes
b) No
Q9) What ratings you will give to services of Talent Plus organisation?
a) Excellent
b) Average
c) Poor
Q10) Give recommendations through which Talent Plus firm can increase its business at
large scale.
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Q1) What are main social media tools which used through organisations
in context to increase their profitability as well as sales ratios?
Frequency
Twitter 8
LinkedIn 6
Facebook 11
Instagram 8
Online Portal 7
Q2) Are social media tools aid in gaining competitive benefit at market
place?
Frequency
Agree 28
Disagree 12
Q3) Do social media tools helpful in giving information regarding
services of Talent Plus to consumers?
Frequency
Yes 30
No 10
Q4) What are major tools which used through Talent Plus in addition to
sustain loyal consumers?
Frequency
Gift vouchers 11
Discounts 14
Keep up promise 6
Give offers 9
Q5) What are the major benefits of social media tools for Talent Plus
business organisations?
Frequency
Increase sales and profit 17
Maximising brand awareness 8
Promotion of products and services 15
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Q6) What are major factors through which Talent Plus company can
increase its performance and growth?
Frequency
Encouraging communication 15
Proactive Staff members 12
Positive working environment 13
Q7) Are social media tools helpful for increase profit ratio and market
share?
Frequency
Agree 26
Disagree 14
Q8) Do social tools aids in order to promote services and products of
Talent Plus at competitive market place?
Frequency
Yes 33
No 7
Q9) What ratings you will give to services of Talent Plus organisation? Frequency
Excellent 16
Average 14
Poor 10
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Annexure:
Research Proposal Form
Student Name: ______________________
Student ID: ______________________
Centre Name: _____________________
Tutor: ________________
Date: ___________________
Unit: ____________________
Proposed Title: ______“The implications of
digital technologies on
SME’s”________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
“The implications of digital technologies on SME’s”
Digital edge exists where the physical resources as well digital information combine in new methods to
develop value as well as revenue. Firms seeking towards digital edge transform process, consumer
experience and business models through exploiting pervasive digital connections among people, things,
systems etc. Talent plus company uses the digital technology in business for making business more
beneficial as well as effective. With the help of using digital technology in business, Talent plus
organisation can interact with consumers and also can provide them better services. Digital technology is
helpful in transform the business activities along with life of people.
Research objectives (e.g what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
 To identify affect of social media on increasing performance and growth of company.
 To evaluate role of social media in organise promotional campaigns.
 To analyse social media tools which use through Talent Plus for gaining competitive advantage.
 To determine advantages of social media tools to attract large number of customers.
 To suggest ways through which Talent Plus firm can increase its business at large scale.
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Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
The reason behind selecting this research project is to know about the effectiveness of the social media
which connect with the people and organise the many different promotional campaigns. The main reason
behind select this research topic is to get knowledge about the social media that helps in concept with
large number of population. I conducted this research for my personal interest because I want to gain
knowledge and enhance my skills. In future if I will start my own business, then I will be helpful for me to
conduct my business activities or operations. Facebook, twitter, Instagram and many others are the
different social media applications. With the help of these applications, firm can connect with consumers
at large scale. These all are the effective way to aware people about the services and products of company.
So, in future it will be helpful for me.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Positive impact of Digital technology
Social connectivity- Digital technology is helpful in connect with people in a positive manner. Software,
websites and applications are helpful for an organisation to develop users to be socialize. With the help of
using different methods firm can connect with people in significant manner.
Save money- Digital technology helps in provide the access to wider market and it is helpful in compare
the costs in an easy manner. Through using digital technology in business, consumers can search the
better online deals at one place and take the effective decisions related to purchasing.
Technology- Using the digital technology is helpful in develop as well as support media. For business,
new technology can be assets. In context to use the digital technology in business, Talent Plus uses the
smartphones and computers which are helpful in develop positive influence on business. For an example,
mobile technology is helpful in make communication between staff members easier at workplace.
Organizing Information- Computer store and also organise information in a way that will take person
considerably more time. IN this, information system is helpful in develop technology along will software
for the purpose of provide information in better manner. An individual who enter data should be familiar
with nuances of business model of firm in order to generate the meaningful information.
Privacy- Increased access to information made possible through computer system maximise privacy
problems. With the help of determining needs of consumers, firm can easily target them. By using digital
technology in business, Talent Plus can save data and enhance privacy.
Negative impact of digital technology on business
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Impersonality- Over an internet, business communication might be faster and there is lack of face- to-
face communication leads to perception of firm as faceless, uncaring and impersonal. Staff members
which interact with co- workers and managers by emails feel demoralised and will impact on development
as well as productivity of Talent plus company.
Security- When firm is conduct its business operation ever an internet, malicious hackers and technical
glitches both can expose the sensitive data for an instance details of credit card, address, passwords etc.
These kinds of occurrence can result of bad publicity on business and it negative affect reputation of firm.
Research Gap- It refers to knowledge gap that needs to be investigated. Knowledge gap is wider concept
about something which have not yet explored through academic or scientific research. It is an area for
which the insufficient or missing information limits ability to search conclusion for questions.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production
of final outcome, evaluation, writing the report):
Gantt chart- It refers to graphical representation of research activities. Under this, activities are divided
according to proper time period. It is helpful in plan, coordinate and also track the particular tasks in
project.
Ho
w
lon
g
this
will
tak
e:
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Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
Research methodology is a necessary part of research. So, in context to conduct an investigation,
researcher use an inductive approach because it helps in evaluating the better outcomes. On the other
hand, there are various kinds of methodologies use by a researcher and these are research philosophy,
research design etc.
Research methods- There are two different kinds of research methods qualitative and quantitative.
Among both the methods, investigator selects quantitative method because it is helpful in provide
information in detailed manner.
Data collection- Under this, researcher collect data related to specific subject area from survey method.
Sampling and sample size- IN order to select the sample size, researcher used random sampling method
in probabilistic sampling. There are 40 sample size select by researcher among whole population.
Data analyse- In context to analyse data, researcher uses interpretation of data in detailed manner.
Present findings- The findings will be present through thematic analysis of collected data.
Ethical consideration- It is necessary part of research methodology and helpful for an investigator in
order to get over from all research related problems in proper manner. Researcher conducts an
investigation through following ethical rules and regulation in a better or significant manner.
What your areas of research will cover:
In this, an investigator will be cover various fields to measure efficiency of social media promotional
strategy of firm.
fro
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
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qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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