Globalization to Make the Business Successful

Research Project

Table of Contents
TITLE .............................................................................................................................................1
Introduction .....................................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................4
Chapter 3: Research Methodology ..................................................................................................7
Chapter 4: Data Analysis and Interpretations .................................................................................9
Chapter 5: Discussion ...................................................................................................................20
Chapter 6: Reflection & Recommendations.................................................................................21
REFERENCES..............................................................................................................................23
Appendix .......................................................................................................................................25

TITLE
Role of globalization to make the business successful
Introduction
Overview of the Research
Globalisation refers as a leading aspect which has become the main element in an
enterprise from last many years. This considered as an effective phenomenon which directly
creates the negative impact upon the business related to their style, society and market
environment. It is an efficacious feature which develops opportunities for businesses in respect
to providing wide area to expand their operations. Globalisation mainly determined as a major
administrator which assist an organisation or individual businesses to raise rivalry and this has a
vast connectedness through offered products as well as services, its cost and price, use of
advance technology so that it will help to get quick responses. In this existing investigation work
Primark is the selected administration, it is the most leading British multinational fashion retail
firm (Barakat and et. al., 2015). The company has major focus over developing the operations of
firm at international level that help to increase growth and leads towards success. This report
contains the study about the effectivity of globalisation and its role to lead a business towards
success by enlargement. For proper execution of project aims and objectives are proposed that
help to complete the work in defined time and literature review is conducted to providing
assistance to the work through the action of proper method. In addition to this, data analysis has
been used to derive exact and valid results. After the completion of these section
recommendation and refection has been made over the outcome of the research and conduction
will be designed to providing summary over the selected area of work.
Background of the Research
Globalisation is a wider word which show a vital function in the development of the
economy, thus this provides a way in which organisations interact and integrate with people and
organisational at world level (Bazilian and Onyeji, 2012). This develops opportunities for the
businesses to attain the defined aim and objectives which further help to enhance growth options.
Primark is an Irish organization that deals with the retail industry The company operated from its
headquarter which is declared in Dublin, Ireland. The organization was commercially founded in
the year of 1969 by the continuous attempt of Arthur Ryan. At the very beginning the company
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was operated by its store which is stated in Dublin. The company majorly deals in Clothing,
cosmetics and housewares. The company operates in around 368 locations which the
contribution of around 70,000 employees. The primary concern of the firm is to achieve high
development and occurrence by the enlargement of businesses functions at wider scale. The
company is majorly focused to achieve the goals and leads a business towards success by
establishing the unit at another country in order to raise profit.
Rational of the Research
The investigation into consideration is based on the effectivity of globalisation and its
role in driving business success by expansion (Chen, Chiang and Storey, 2012). This is a broad
region of investigation which has its critical function in exploring the idea and develop different
areas of gains knowledge for learner within the specified area of work. However it is a crucial
word which has immense effect over the operations of businesses in effective manner and also
assist business towards driving success and growth. The research is also drafted for the personal
interest of the scholar as, the learning provides in-depth knowledge regarding the selected region
of work which may influences the individual as well as nonrecreational growth of scholar. This
study provides a significant way to an individual to explore their capabilities and skills to
conduct an investigation work. This study is benefited for the group who are fascinated in the
same area and the group who are considering their future within the specific area.
Research Aim
Current Investigation aim is thoughtful as an essential aspect which is designed at the
very beginning to concisely explain the issue, thus aim is represented in the sort of argument
which defines the issue on which the overall work will be conducted (Crane and Matten, 2016).
The key aim of this particular research is "To analyse the effectiveness of globalisation and its
role in driving business success by expansion". A case study on Primark.
Research Objectives
The potential objectives of this particular research as associated as below:
 To understand the concept of globalisation in an organisational context.
 To evaluate the role of globalisation in driving business success.
 To determine the impact of globalisation over the business expansion of Primark.
 To measure the ways that are required to opt by Primark for global business expansion.
Research Questions
2

The potential questions of this particular investigation are described as under:
 What do you understand by the term globalisation ?
 What Is the main function of globalisation in dynamic enterprise success?
 What are the positive and negative impact of globalisation over the enterprise
enlargement ?
3

Chapter 2: Literature Review
A literature review is considered as an academic theme, that involves the present
cognition involving essential outcomes, that helps to determine the gap between the secondary
research and understanding of a researcher for the specific area of study (Crane and Matten,
2016). This is the most viable section of investigation which provides deep understanding of the
relevant research problems that is used to summarize various sources. In the same way, current
research report also collected the data using secondary research that is articles, books and
journals and by supporting different authors point of view, the researcher analyse the gap and
conduct the research in better way.
The concept of globalisation in an organisational context.
As per the view of Blackburn, (2012), Globalisation is considered as a extended of
application, products, job opportunities and information around the cross border and society. In
another words it also determined as an interdependence of nations around the world which
fostered by free trade. Globalisation is majorly implies the beginning of general as well as
jingoistic opinion to a wide mentality of an interdependent and interconnected globe in order to
make the transportation free and easy around the globe (Firnkorn and Müller, 2012). In an
organisational context globalisation is an imperative feature which execute huge part in growth
and development of businesses by providing them opportunities and wider area to expand
enterprise. As it is further analysed that there is a huge competition in the global era and at
market place and that is why, most of the firm uses advance technology in order to stay ahead in
the competition. Businesses now a' days are focused over globalisation thus it provides a better
way to identify opportunities for the growth of businesses. It has majorly assist to make large
number of work possibility, and lead to impermanent regular of live, better buying ability and
increase in compensation. Globalization also promote free and fair rivalry at global level due to
which businesses are focused on the supply of goods at a lower price.
https://www.investopedia.com/terms/g/globalization.asp
The role of globalisation in driving business success.
As per the opinion of Crane and et. al., (2019), Globalisation is recognised as an effective
procedure of action and integration in between of people, businesses and government authorities.
The term globalisation show critical function in the development and improvement of enterprise
by providing them significant opportunities to expand enterprise dealing at wider level. However
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globalisation majorly aid a firm to generate different opportunities at international level to reach
and attain the defined aim and objectives. The opportunities of globalisation are infinite and the
key aspect for the exponential success is alluring. Furthermore, achieving growth demands a
well-conceived global expansion idea which is grounded in attaining particular corporate
objectives by the careful implementation of business development strategies (Grayson and
Hodges, 2017). There are multiple role performed by globalisation in driving business success,
some are described as under:
Proper strategic implementation: Globalisation is a important feature which provides wider area
to the business organisation to apply business dealing in correct mode. Any idea regarding
globalisation is starts with the implementation of long term action plan which aligns corporate,
mission, vision, business operations or leverages corporate growth through analysing
opportunities in the describable and compatible market (Mathews and Yang, 2012). A proper
strategic plan helps an business in proper execution of business operation, that may leads the
firm towards achievement of high growing and attainment.
Understanding of Culture: This is also an effective role performed by globalisation, thus it
provides opportunity to a business to analyse culture where they want to expand their operations,
thus it is an effective way to identify a good environment where chances of growth are high. In
this modern era, every business main goal is to generate ways to attain high growth in market
and through fulfilling the demands of people and culture understanding assist the business to
meet the demands and wants of the people in exact way.
The impact of globalisation over the business expansion of Primark.
As per view point of Mike Myatt, 2016, it has been stated that Globalisation explain ways
under which different economies are integrated and as a result, it will help to make business to
deal in better way. In United Kingdom, clothing sector has full-fledged as sudden alteration
which resultant from development of the discounted cloth merchandising (Grayson and Hodges,
2017). Place of these discount fashion wholesale consisting Primark has been challenged
importantly through entry of the supermarket operators like Tesco and ASDA.
The fashion industry of United Kingdom is most competing in Europe with many of the
style selling which attracted around 60% of overall wear industry for create broad property
within sector. The Primark organisation stands to principle that shared learning as well as
collaboration is most successful method to gain sustained positive progression with its factories
5

of suppliers. In addition to this, climate change outside and within environment changes of
Primark as it faces some issues posed through global business environment (Hair Jr and et. al.,
2015). On the other hand at global level, Primark company can face the competition related
issues because in global market there are m,any competitors available which provide clothing
and other accessories at reasonable cost so there is a need to Primark to develop something new,
unique and attractive.
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Chapter 3: Research Methodology
Methods of research are considered as a certain process or tool that are selected in order
to identify and select from the different process and to finalize the information and data relating
to specific field of work. This also refers as a systematic implementation of methodologies that
support the research in correct way, thus the part of research is supported by different
applications that gives a suitable assistance for the scholar for carrying on the research work
(Hitt, Ireland and Hoskisson, 2012). Methodologies are principally applied to analyse a research
problem and to take appropriate decision to address the research problem. The key tools of this
particular research are discussed in the following points:
research type: the major point of consideration under research type, for the scholar is selecting a
best suited research type which is suitable for conducting the present study. Investigation type or
research type are of two different ways that is quantitative and qualitative. The qualitative
research is supported by the quality of data. Under this method the data is collected in
accordance with the theoretical aspect of the research. In contrast to this quantifiable research
based on data thus within this research type informations are gathered on basis of numeric facts
& figures (Mahmood and Hanafi, 2013). for conducting the current research project the
qualitative type of research is being used by the scholar because this is suitable method for
providing deep analysis of the current study and develops a mechanism which aids the work in
right manner.
Design for research: It refers to as a design pertaining to the research study thus this provides
proper outline specification to the scholar for carrying on investigation activities in correct way.
Research design is mainly based in accordance with three different areas which are exploratory,
experimental and descriptive (Javadian and Singh, 2012). For conducting the present research
descriptive type of research is being used by academician. This is because of the reason that this
research type provides in depth analysis and evaluation of research topic and widely applicable
in qualitative research.
Research Philosophy: It is also an important segment under research methodology, it is major
obligation of research is to chose the best suited philosophy for guiding the research work in
correct way. It refers as a belief regarding which data about a phenomenon needs to be gathered,
evaluated and is to be in use. This section encompasses over two types of philosophy that is
positivism and interpretivism. In the present study philosophy of interpritivism philosophy has
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been applied by scholar thus this is most suitable tool for qualitative investigation this is
effective in rendering detailed information with help of analysis of different perspective of
different writers and authors.
Data Collection tool: An investigation is supported on information through which the researcher
collect the information from the specified data in order to resolve the queries. Data Collection is
also an necessary section of research methodology which provides support to the investigation
in increment of information from various point. This section of research is based over two
aspects i.e. primary and secondary source of data collection, thus the selection of tool is needed
to assist the activity in proper style. In the case of present investigation project work with both
types of data i.e. primary as well as secondary tool will be appropriate in increase of dependable
and applicable collection. Primary tool is efficacious in executing study for the intention of
collecting new data with the help of different resources such that interview, questionnaire (Lee,
Shin and Park, 2012). in addition to this, the secondary research method are those method which
helps to gain knowledge related to those data which are already published in books, journals,
published research articles etc. These two two are effectual in supply the aid to the entire
investigation through proper collection of data that are suitable in drawing reliable and actual
outcome.
Data Sampling: Data Sampling is determined as the assortment of set of people from applied
math group in order to estimate the distinctive of entire group. It majorly considered as the
process which is applied for statistical investigation over which the respondents are pick from the
group of large people. This section of encompasses on two types which refers probabilistic and
non-probabilistic sampling tools (Lepoutre and et. al., 2013). for the present research study,
project data has been accumulated through random bases from the non-probabilistic tool, thus it
is almost suitable way for gather data from the large people. For the current research, researcher
chooses 30 respondents in order to generate relevant outcomes and as selected range of
respondents are reliable in providing authentic data on the chosen area of work.
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Chapter 4: Data Analysis and Interpretations
Questionnaire
Q1) Do you have ever reviewed the concept of globalisation? Frequency
 Yes () 28
 No () 2
Q2) In your opinion, Is globalisation acts as an essential factor for the expansion
of an organizations business across the world?
Frequency
 Yes () 27
 No () 3
Q3) Among the following factors which of the factor is been required to be
considered by a business for expanding globally?
Frequency
 Market command () 8
 Financial Resources () 10
 Innovation () 6
 Human Resources () 6
Q4) From the following which is counted as the main role of the globalisation in
order to attain success within the business?
Frequency
 Understanding Culture () 8
 Determining market competition () 7
 Position of an enterprise () 8
 Market Opportunities () 7
Q5) As per your view, which is considered as the most common measure of
globalisation over an expansion factor of Primark's business?
Frequency
 Rise in competition () 7
9

 Rise in opportunities () 7
 Rise in investment level () 8
 Rise in profitability () 8
Q6) Which is best way through which Primark could expand its business
operations on a global basis?
Frequency
 Franchising () 5
 Licensing () 15
 Strategic alliance () 6
 Outsourcing () 4
Q7) From the below given factors which is counted as the main measure which
attracts the business for creating a global presence?
Frequency
 Access to technology () 10
 Experting operation () 6
 Smooth Flow of business function () 6
 Exchange of currency () 8
Q8) What basic challenges present in the global market that affect the expansion
of Primark ?
Frequency
 Ethical Business Practices () 8
 Tax and duties () 10
 Trade imbalances () 6
 Regulatory and conceptual framework 6
Q9) Do you agree that diversifying business globally has a great influence on
overall functioning of Primark?
Frequency
 Agree () 26
 Disagree () 4
10

Q10) Provide appropriate recommendation in order to make improvements in
business and for the purpose of enhancing market share with gaining competitive
advantage at the global level.
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Theme 1) People have reviewed the concept of globalisation.
Particulars No. of responses % of responses
Yes 28 93.33%
No 2 7.00%
Total 30 100.00%
Interpretation: From the overall analysis, it has analysed that majority of the people are
having well-versed knowledge of the globalisation as they had been reviewed through this
concept on a frequent basis. The remaining 2 people reflected their view that they are totally
unaware about globalisation as they do not have any personal interest regarding the purview of
globalisation.
12
Yes No
0
5
10
15
20
25
30 28
2
Frequency

Theme 2) Individuals think that globalisation plays a crucial role in expansion of an
organizations business across the world.
Particulars No. of responses % of responses
Yes 27 90.00%
No 3 10.00%
Total 30 100.00%
Interpretation: As per above analysis over the mentioned digram it has been evaluated
that most of the individual think that globalisation acts as an important factor for expansion of
an entity's business at world level, thus it helps the businesses in developing opportunities within
the commercial centre. Leftover respondents that is 3 people are not in favour with respect to the
statement as in their opinion globalisation is not considered as an essential era for expanding the
business worldwide.
13
Yes No
0
5
10
15
20
25
30 27
3
Frequency

Theme 3) Financial resources acts as the major sources that is required to be considered by a
business for global expansion.
Particulars No. of responses % of responses
Market command 8 26.66%
Financial Resources 10 33.33%
Innovation 6 20.00%
Human Resources 6 20.00%
Total 30 100.00%
Interpretation: According to thorough investigation on the overall project, it is been
indicated that among different resources, financial resources counted as the major source that is
required to be considered by business for expanding its operations throughout the world because
it resulted highest responses. However, the resources that attained least responses includes
innovation and human resources as these resources are not been considered and given as much
importance as to the other resources.
14
Market command
Financial Resources
Innovation
Human Resources
0
1
2
3
4
5
6
7
8
9
10
8
10
6 6
Frequency

Theme 4) Understanding culture and the position of an organization are been indicated as the
most important role of globalisation for an entity for driving success in their business.
Particulars No. of responses % of responses
Understanding
Culture
8 26.66%
Determining market
competition
7 23.33%
Position of
Organisational
8 26.66%
Market Opportunities 7 23.33%
Total 30 100.00%
Interpretation: The in-depth study of the project identifies that developing an
understanding regarding the culture and and evaluating the position or the performance of an
entity are the two major role of the globalisation that leads the business towards gaining success.
15
Understanding Culture
Identifying market competition
Organisational Position
Market Opportunities
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8
7
8
7 Frequency

On the other state, Determining the competition within the market and looking for the market
opportunities are seen as lesser important in opinion of the respondents.
16

Theme 5) Increase in the level of investment and profitability are the major impact of
globalisation over the expansion of Primark's business.
Particulars Frequency % of responses
Rise in competition 7 23.33%
Rise in opportunities 7 23.33%
Rise in investment
level
8 26.66%
Rise in profitability 8 26.66%
Total 30 100.00%
Interpretation:According to above assessment, findings has been drawn that rise in the
level of investment and profitability are the 2 main factors that are considered as the major
impact does globalisation have over the business expansion of Primark. 7 out of 30 people are
said that rise in competition is the major influence, 7 people are go with rise in opportunities, 8
people are go with rise in investment level and remaining are go with rise in profitability.
17
Rise in competition
Rise in opportunities
Rise in investment level
Rise in profitability
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7 7
8 8
Frequency

Theme 6) Licensing is been counted as the best way through which Primark could expand its
business operations effectively on a global basis.
Particulars No. of responses % of responses
Franchising 5 16.66%
Licensing 15 50.00%
Strategic alliance 6 20.00%
Outsourcing 4 13.33%
Total 30 100.00%
Interpretation: The overall investigation shows that an enterprise could be able to drive growing
success by a medium of licensing as it helps in expanding the business effectively on a global
basis. This could be said as majority of the respondents showed a favourable response towards
licensing and outsourcing contains least responses which means that it is not been considered as
the most suitable medium for making expansion across different countries internationally.
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Theme 7) Access to technology is main measure to attract business
Particular No. of
responses
% of responses
Access to technology 10 33.33%
Experting operation 6 20%
Smooth Flow of business function 6 20%
Exchange of currency 8 26.666%
Total 30 100%
Interpretation:
From the analysis of the above data it is interpreted that 10 out of 30 people agreed to the
fact that access to technology is the main attraction for business to go for global business. This is
majorly because of the reason that with global business technology can be accessed by many
countries. However, 8 people agreed that exchange of currency is major reason for attraction of
business. But rest feels that experting operation and smooth flow of business function attracts the
business to go for globalization.
19
Access to technology
Experting operation
Smooth Flow of business function
Exchange of currency
0
1
2
3
4
5
6
7
8
9
10
10
6 6
8
Frequency

Theme 8) There are different challenges that present in the global market that affect the
expansion of Primark.
Particulars No. of responses % of responses
Ethical Business Practices 8 26.66%
Tax and Tariff 10 33.33%
Trade imbalances 6 20%
Legal and Regulatory
Structure
6 20%
Total 30 100%
Interpretation:
with the analysis of the above data it is analysed that tax and duties is the basic challenge
which is present in global market as every country has its own tax rates. This is agreed by 10 out
of 30 people. But 8 people believes that the major challenge is ethical business practice as every
country has its own ethical requirements. But rest people feels that trade imbalances and
regulatory and conceptual framework are also a challenge in the global market.
20
Ethical Business Practices
Tax and Tariff
Trade imbalances
Legal and Regulatory Structure
0
1
2
3
4
5
6
7
8
9
10
8
10
6 6
Frequency

Theme 9: Diversifying business globally examines great influence on overall functioning of
Primark
Particulars Respondents % of respondents
Agree 26 86.66%
Disagree 4 13.33%
Total 30 100%
Agree Disagree
0
5
10
15
20
25
30 26
4
Frequency
Interpretation: From the above stated graph the, judgement examines that out of 30, 26
people agree with this statement that if business will diversify globally it bring more
opportunities to business which helps to expand the business into different countries. As it is
discussed in literature review that due to diversification, it results in reducing the culture
differences and their is more growth in business which attains them to emerge in global market.
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Chapter 5: Discussion
The concept of globalisation in an organisational context.
As per data analysis, it has been realized that globalization is principally considered as an
adjustment in the globe where associations are going from one state to another and towards an
increasingly merged globe. It, with regards to business is the way through which the system
related through a lonely state to one who work with different area. Globalization is a
fundamental angle which plays out an indispensable job with regards to business in this manner
its give chances to the organizations to achieve higher development and accomplishment inside
commercial center.
The role of globalisation in driving business success.
As per the detailed investigation of the work it has been evaluated that Globalization is
refers as an activity of collaboration and reconciliation among individual, associations and
government universally. Anyway globalization assumes powerful job in impulsive
accomplishment for the enterprise, along these lines it help a enterprise towards investigating
openings at worldwide measure in regard to achievement of higher development and
achievement. Globalization gives chances to the organizations to extend their business activities
for the reason of achieving high productivity and development, subsequently globalization gives
a more extensive stage to the organizations to actualize their tasks in legitimate way.
Globalization plays out different jobs like comprehend the way of life, recognizing market
rivalry, authoritative position inside market and so on.
The impact of globalisation over the business expansion of Primark.
According to the indepth description of the project it has been discussed that Globalization
is a significant perspective which has a gigantic effect for the development of enterprise along
these lines in this cutting edge enterprise period the central thought process of every little just as
enormous business endeavors is to achieving higher development and accomplishment through
growing business tasks everywhere scale. Quoted firm is an Irish quick style distributor
organization which has its broad enterprise activities and the central care territory of the firm is
to turn into the best design distributor about the global. Anyway, an organization is engaged all
over growing its business tasks by breaking down legitimate manner route direct globalization.
There is different effect of globalization all over the enterprise development of Primark like
ascent in rivalry, ascend in circumstances, ascend in speculation level and so forth.
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Chapter 6: Reflection & Recommendations
This is the last section in which of an inquiry work as in this research needs to indicate
the outcomes and it also provide various recommendation in order to complete the project in
better way. The chosen area of study is based on the effectivity of globalisation and its main
function to lead a business towards success. While conducting the research I analyse that the I
gain knowledge and also raise my current status of knowledge as well. By conducting the entire
research, it has been recommended that globalisation plays positive role in the development and
improvement of businesses and provide opportunities to the businesses to taking a step ahead
towards expansion of business. Primark operates as a most leading fashion retail company
which has its main fear over the growth of enterprise by capturing wider area. As a large fashion
hub it Primark should analyse the market in which they wants of explore its operations thus it
make easy for the firm in implementation of their operations. The organization should also
analyse the strategy of their competitor in respect to proper implementation of their own strategy
to expand business within new market. Organisation must also follow the governance law in
order to effectual executing of a firm dealing and purpose.
A research activity is used for attaining some problems in proper ways. In the entire
investigation of the work i realized that the execution of research is based on different aspects
that aid the activity to complete in correct style. The in-depth analysis of the project determined
that in the chosen area of work qualitative investigation type was taken into consideration by the
researcher as it is effectual in render an deep evaluation ended the inquiry issue by the execution
of theoretical framework. The investigation report also explores the knowledge regarding the
other tools. However as per my observation I also consider that descriptive research design was
selected by the investigator to provide in depth knowledge related to research methodologies by
analyzing the correct aim and objectives. Furthermore in this interpritivism philosophy was also
implemented in respect to render decent judgement on the research issue by analyzing aspect and
view of different writer. In addition to this, the study also determines that in the existing
investigation work, I used both data collection methods such that primary as well as secondary
tools,. It is so because, primary source was applied in carrying out of survey in which data was
collected through developing questionnaire form which are further answered by respondents.
Not only this, the secondary sources was applied by the research for the purpose of execution of
23

conducting proper research in appropriate manner, thus in this information are collected from
different sources such that books and articles.
Data collection is the primary consideration of a researcher as it is essential for the
researcher to collect dependable data in order to addressing the content in proper mode.
Therefore, it is also recommended that the researcher may also use different or alternative
research methodology that is quantitative research methods that help to generate best results or
completing the project by attaining defined aim and objectives. On the other side, researcher may
also opt interview as a primary tool rather than questionnaire with the aim of accumulation of
primary information. Hence, it has been analyses that while conducting the research, the
researcher gain knowledge related to research methodologies which can be used in their future.
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REFERENCES
Books and Journals
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